# Hair straightener BABYLISS ST394E — ceramic plates, 6 temperature levels (140–235 °C), 42 W, plate 25×120 mm, 3 m swivel cord

**URL:** https://aio.lv/en/product--babyliss-st394e--10857527
**Data updated:** 2026-01-21 11:03 (EET)
**Category:** Hair stylers
**Manufacturer:** BABYLISS
**Manufacturer code:** ST394E
**EAN:** 3030050185782
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 47.99 €
**Prices and availability valid until:** 2026-07-14 23:59
**Price without VAT (21%):** 39.66 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--babyliss-st394e--10857527

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 03.07.2026 | free |
| Pickup points | 08.07.2026 | 1.99 EUR |
| Courier delivery to door | 08.07.2026 | 4.99 EUR |

## Summary description

BABYLISS ST394E hair straightener with Warm Technology features floating ceramic plates (25×120 mm), ion conditioning and a PTC heater for fast 30 s heat-up. Six adjustable temperature settings from 140 to 235 °C, 42 W power and a 3 m swivel cord make it suitable for all hair lengths and thicknesses. Includes heat-resistant mat, ready indicator, illuminated controls and 5-year warranty for home styling use.

## Long description

The BaByliss ST394E hair straightener combines Warm Technology and a 42 W power rating to provide efficient heating and smooth styling results. Housed in a durable plastic body with a sleek black finish, this styler integrates a ceramic heating system and ion conditioning to reduce frizz and improve shine. The device includes a long 3 m swivel cord for increased reach and an automatic shut-off function after 60 minutes for added safety. A 5-year warranty covers manufacturing reliability and long-term use.
Advantages
The ceramic heating system delivers even heat distribution across the plates, helping to minimise hot spots and protect hair structure during styling. Ion conditioning reduces static and frizz, promoting a smoother and glossier finish. The 42 W power enables faster temperature recovery and efficient styling, while the extended 3 m cord allows comfortable movement and flexible positioning at the styling station. Automatic power-off after 60 minutes enhances user safety and energy efficiency.
Suitable for
 Daily straightening of medium-length to long hair
 Creating sleek, frizz-free styles for fine or thick hair
 Quick touch-ups and travel within homes or salons where a long cord is useful
 Users who require ion conditioning to improve hair smoothness and shine
Key specifications
 Power: 42 W
 Number of heating levels: 6
 Ceramic heating system: yes
 Ion conditioning: yes
 Cord length: 3 m (swivel cord)
 Auto power-off: after 60 minutes
 Weight: 0.475 kg
 Housing material: plastic
 Colour: black
 Warranty: 5 years
How to use
Ensure hair is dry and detangled before using the BaByliss ST394E. Plug the device into a compatible outlet, select the appropriate heating level for your hair type from the six available settings, and allow the plates to reach the set temperature. Section hair into manageable portions and glide the straightener along each section from root to tip at a steady pace. For best results, use in combination with heat protectant products. After styling, switch off the appliance and allow it to cool before storing.
Usage recommendations
For fragile or chemically treated hair, select a lower heating level and perform a small test pass to confirm the temperature is sufficient. To maintain plate performance and hygiene, wipe the plates with a soft, dry cloth only when the device is unplugged and fully cooled. Avoid using heavy styling products directly on the plates to prevent residue buildup.

## Specifications

### Performance

| Feature | Value |
|---|---|
| Warm-up time | 30 s |
| Technology | Warm |
| Adjustable thermostat | Yes |
| Purpose | Dry hair |
| Control type | Buttons |
| Cool shot function | No |
| Number of heating levels | 6 |
| Ionic function | Yes |
| Heater type | PTC |
| Ion conditioning | Yes |
| Cool wall housing | No |
| Number of settings | 6 |
| Temperature (max) | 235 °C |
| Number of temperature settings | 6 |
| Fast heat | Yes |
| Ceramic heating system | Yes |
| Anti-static styling | Yes |
| Auto rotating | No |
| Heating element material | Ceramic |
| Temperature (min) | 140 °C |
| Suitable for hair types | All hair |
| Heating time | 30 s |
| Rotating brush | No |
| Floating plates | Yes |
| Rounded plates | No |
| Flexible plates | Yes |
| Wide plates | No |
| Directional rotation | No |
| Hair straightening | Yes |
| Hair drying | No |
| Suitable for hair length | Long, Medium, Short |
| Removable filter cage | No |
| Alternate rotation | No |
| Curl release function | No |

### Ergonomics

| Feature | Value |
|---|---|
| Illuminated on/off switch | Yes |
| Cordless | No |
| Indication light | Yes |
| Battery low indication | No |
| Ready indicator | Yes |
| Swivel cord | Yes |
| Battery LED indicator | No |
| Cord length | 3 m |
| Temperature indicator | Yes |
| Built-in display | No |
| Auto power off after | 60 min |
| Ready alarm | No |
| Key lock | No |
| Dangerous for the environment | No |
| Heat indicator | Yes |

### Power

| Feature | Value |
|---|---|
| Battery type | Built-in |
| Power source | AC |
| Power | 42 W |
| Dual voltage | No |
| AC input frequency | 50/60 |
| AC input voltage | 230 |
| Variable voltage | No |

### Features

| Feature | Value |
|---|---|
| Type | Straightening iron |
| Cable length | 3 m |
| Product colour | Black |
| Settings | 6 |
| On/off switch | Yes |
| Heat up time | 30s |
| Hair thickness | All |
| Hair length type | All |
| Temperature settings | 6 |
| Manual languages | DAN, DEU, DUT, ENG, ESP, FIN, FRE, ITA, Multi, NOR, RUS, SWE |
| Suitable for hair thickness | Medium, Thick, Thin |
| Warranty period | 5 year(s) |

### Weight & dimensions

| Feature | Value |
|---|---|
| Weight | 0.475 kg |
| Height | 30 mm |
| Width | 310 mm |
| Depth | 28 mm |
| Net product dimensions excl. attachments (W x D x H) | 310 x 28 x 30 |
| Net weight product including accessories | 521 g |
| Plate width | 25 mm |
| Plate depth | 120 mm |

### Packaging data

| Feature | Value |
|---|---|
| Package dimensions (WxDxH) | 365 x 85 x 128 |
| Package weight | 691 g |
| Package depth | 85 mm |
| Package height | 128 mm |
| Package width | 365 mm |
| Package type | Box |
| Quantity per pack | 1 pc(s) |

### Packaging content

| Feature | Value |
|---|---|
| Concentrator nozzle | No |
| Carrying case | No |
| Cleaning brush | No |
| Hair comb | No |
| Manual | Yes |
| Pouch | No |
| Travel pouch | No |
| Cool tip | No |
| Protective caps | No |
| Holder | No |
| Diffuser nozzle | No |
| Docking station included | No |
| Attachments quantity | 1 |
| Heat-resistant glove included | No |
| Anti-slip mat | No |
| Heat-resistant mat included | Yes |
| Heat mat | Yes |
| Oval brush | No |

### Logistics data

| Feature | Value |
|---|---|
| Pallet dimensions (W x D x H) | 1200 x 800 x 2066 |
| Products per pallet | 450 pc(s) |
| Master (outer) cases per pallet | 75 pc(s) |
| Layers per pallet | 5 pc(s) |
| Master (outer) case height | 380 mm |
| Master (outer) case width | 205 mm |
| Master (outer) cases per pallet layer | 15 pc(s) |
| Master (outer) case gross weight | 4480 g |
| Pallet gross weight | 351000 g |
| Pallet gross width | 800 mm |
| Pallet gross length | 1200 mm |
| Pallet gross height | 2046 mm |
| Pallet net weight | 313000 g |
| Pallet gross volume | 1838.4 dm³ |
| Master (outer) case length | 270 mm |
| Products per master (outer) case | 6 pc(s) |
| Master (outer) case GTIN (EAN/UPC) | 33030050185783 |
| Master (outer) case volume | 210 cm³ |
| Products per pallet layer | 90 pc(s) |
| Pallet net length | 1200 mm |
| Pallet net width | 800 mm |
| Pallet net height | 1902 mm |
| Customs product code (TARIC) | 8516320000 |

### Technical details

| Feature | Value |
|---|---|
| Auto power off | Yes |
| Ion technology | Yes |
| Wide XL-plates | No |
| Floating ceramic plates | Yes |
| Ready-to-use indicator light | Yes |
| Number of heat settings | 6 |
| Plates locking | No |
| Plate size | 25 x 120mm |
| Banana clip | No |
| Care setting | No |
| Natural oils + Vitamin E | No |
| Soft storage ring | No |
| Hair loop | No |
| Heat brush | No |

### Design

| Feature | Value |
|---|---|
| Housing material | Plastic |
| Designed for travel | No |

### Supplier features

| Feature | Value |
|---|---|
| Product or Article Information Sheet available? | Yes |
| Material Safety Data Sheet (MSDS) name | t34602021-06-10\_C150d\_608048.06\_EUDoC\_ST391E\_ST393E |

### Battery

| Feature | Value |
|---|---|
| Battery technology | Nickel-Metal Hydride (NiMH) |

### Other features

| Feature | Value |
|---|---|
| Cable colour | Black |
| Product type | Hair straightener |

## FAQ

### How much does the BABYLISS ST394E hair straightener cost, and is it available for purchase?

The price is 47.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 233 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 03.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All BABYLISS products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized BABYLISS service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: number of heating levels, power, weight, ceramic heating system, ion conditioning, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

### Where can I download the instructions for BABYLISS ST394E hair straightener?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

## Image

https://aio.lv/img/cache/product/10857527/65539088_large.webp