# Label printer Brady BBP12 — Direct thermal / Thermal transfer, 300 x 300 DPI, 101.6 mm/s, D2 tape, Wired Ethernet

**URL:** https://aio.lv/en/product--brady-bbp12-euunwinder--5514565
**Data updated:** 2026-04-23 13:18 (EEST)
**Category:** POS & Label Printers
**Manufacturer:** Brady
**Manufacturer code:** BBP12-EU+UNWINDER
**EAN:** 0888434148686
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 880.49 €
**Prices and availability valid until:** 2026-07-14 23:59
**Price without VAT (21%):** 727.68 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--brady-bbp12-euunwinder--5514565

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 15.07.2026 | free |
| Pickup points | 20.07.2026 | 1.99 EUR |
| Courier delivery to door | 20.07.2026 | 4.99 EUR |

## Summary description

Brady BBP12 is a professional label printer supporting direct thermal and thermal transfer printing on D2 tape. It delivers up to 300 x 300 DPI resolution and a print speed of 101.6 mm/sec. Connectivity is wired via Ethernet LAN. Suited for industrial and office labelling tasks where durable, high-resolution identification labels are required.

## Long description

The Brady BBP12 is a compact thermal label printer that supports both direct thermal and thermal transfer printing methods. Designed for entry-level benchtop use, it delivers up to 300 x 300 DPI resolution and a maximum print speed of 101.6 mm/s. The printer accepts D2 tape and produces durable identification labels for electrical, voice and datacom, laboratory and specialized electronics applications. It includes the Brady Workstation Product & Wire Identification Software suite for designing and printing professional labels immediately after setup.
Advantages
The BBP12 combines dual printing modes (direct thermal and thermal transfer) with high resolution for clear, small-font and barcode printing. Its compact footprint and Ethernet connectivity make it suitable for shared workbench or networked environments. Inclusion of the Brady Workstation software simplifies label creation and reduces setup time for common product and cable identification tasks.
Suitable for
 Printing durable labels and tapes for electrical panels and wiring
 Creating cable markers and sleeves for datacom and voice installations
 Labeling samples, racks and equipment in laboratory environments
 Low- to medium-volume industrial or office identification tasks
When it may not be suitable
The BBP12 is intended for low to medium-volume printing; it may not meet requirements where very high-volume production or continuous 24/7 printing is needed. It also requires compatible D2 tapes for thermal transfer; customers needing support for other media types should verify material compatibility before purchase.
Key specifications
 Printing technology: direct thermal and thermal transfer
 Maximum resolution: 300 x 300 DPI
 Maximum print speed: 101.6 mm/s
 Compatible media: D2 tape
 Connectivity: wired Ethernet LAN
 Form factor: benchtop, compact footprint
How to use
Install the BBP12 on a stable work surface, connect it to power and to the local network via Ethernet. Load D2 tape media according to the user guide and install the included Brady Workstation Product & Wire Identification Software on a connected PC to design labels. Send print jobs from the software over the network and verify output quality; adjust print settings such as resolution and speed as required for the chosen media and label content.
What to consider before purchase
 Confirm the need for direct thermal versus thermal transfer or both printing modes
 Ensure D2 tape media availability and required material durability for your application
 Verify network environment supports wired Ethernet connection
 Evaluate expected daily print volume to confirm suitability for low-to-medium workloads
Usage recommendations
For best results use genuine compatible D2 tape media and keep firmware and Brady Workstation software updated. Calibrate print settings for the chosen tape type, and perform regular cleaning of printheads to maintain print quality and prolong the printer life.

## Specifications

### Packaging content

| Feature | Value |
|---|---|
| AC adapter included | Yes |
| Quick start guide | Yes |

### Operational conditions

| Feature | Value |
|---|---|
| Operating temperature (T-T) | 5 - 40 |

### Power

| Feature | Value |
|---|---|
| AC input voltage | 110 - 240 |

### Design

| Feature | Value |
|---|---|
| Display | LCD |
| Product colour | Blue, Black |
| Colour display | Yes |

### Printing

| Feature | Value |
|---|---|
| Colour | No |
| Maximum resolution | 300 x 300 |
| Print technology | Direct thermal / thermal transfer |
| Print speed | 101.6 mm/sec |
| Maximum printing width | 105.4 mm |

### Performance

| Feature | Value |
|---|---|
| Tape type | D2 |

### Ports & interfaces

| Feature | Value |
|---|---|
| Ethernet LAN | Yes |
| Optional connectivity | USB 2.0, Serial (RS-232) |
| Connectivity technology | Wired |

### Other features

| Feature | Value |
|---|---|
| Navigation key | Yes |

### Weight & dimensions

| Feature | Value |
|---|---|
| Weight | 2.5 kg |
| Height | 173 mm |
| Width | 202 mm |
| Depth | 258 mm |

### Features

| Feature | Value |
|---|---|
| Internal memory | 64 MB |
| Flash memory | 128 MB |

### Paper handling

| Feature | Value |
|---|---|
| Maximum label width | 111.76 mm |

### Packaging data

| Feature | Value |
|---|---|
| Cables included | USB |

## FAQ

### How much does the Brady BBP12 label printer — 300x300 DPI cost, and is it available for purchase?

The price is 880.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 2 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 15.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Leasing for legal entities. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Brady products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Brady service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display, print technology, print speed, ethernet lan, weight, maximum printing width, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

## Image

https://aio.lv/img/cache/product/5514565/59372271_large.webp