# Neutral Density Graduated Filter B+W Basic 701 Graduated ND 50% MRC 77mm (model 1102717)

**URL:** https://aio.lv/en/product--bw-1102717--11878449
**Data updated:** 2026-03-09 20:43 (EET)
**Category:** Camera Filters
**Manufacturer:** B&W
**Manufacturer code:** 1102717
**EAN:** 4012240050529
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 206.49 €
**Prices and availability valid until:** 2026-07-13 23:59
**Price without VAT (21%):** 170.65 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--bw-1102717--11878449

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 03.07.2026 | free |
| Pickup points | 08.07.2026 | 1.99 EUR |
| Courier delivery to door | 08.07.2026 | 4.99 EUR |

## Summary description

B+W Basic 701 Graduated ND 50% MRC is a 77mm graduated neutral density filter that reduces light transmission by 50% across part of the frame. It features multi-resistant coating (MRC) to minimize reflections and maintain image quality. Designed for landscape and outdoor photography, it helps balance bright skies and darker foregrounds for improved exposure control.

## Long description

The B+W Basic 701 Graduated ND 50% MRC 77mm is a graduated neutral density filter designed to reduce light transmission by 50% across a portion of the frame. Manufactured for 77mm lens threads, this filter places a gradual darkening that helps balance exposures when bright skies meet darker foregrounds. The multi-resistant coating (MRC) minimizes internal reflections and surface reflections to preserve contrast and color fidelity, making it suitable for landscape and outdoor photography where controlled dynamic range is required.
Advantages
This graduated neutral density filter provides a reliable and simple way to reduce overexposed highlights without affecting the entire frame. The 50% density transition allows precise control of sky brightness relative to the foreground, while the MRC surface treatment reduces flare and ghosting for cleaner images. Built for compatibility with 77mm lenses, the filter integrates with standard screw-in mount systems and maintains optical clarity for use with modern lenses and digital sensors.
Suitable for
 Landscape photography to balance sky and land exposure
 Seascapes and waterfront scenes with bright horizons
 Outdoor architecture where parts of the scene are strongly lit
 Sunset and sunrise shots with high dynamic range
Key specifications
 Filter type: Graduated neutral density (soft/grad)
 Density reduction: 50% transmission reduction across graduated area
 Coating: Multi-resistant coating (MRC) to minimize reflections
 Thread size: 77 mm screw-in mount
 Optical material: High-quality optical glass
How to use
Screw the filter onto a lens with a 77mm thread and position the graduated edge so the darker area covers the brightest part of the scene, typically the sky. Adjust the rotation and height of the filter to align the transition with the horizon or other boundary between bright and dark areas. Meter exposure based on the foreground or use spot metering and compensate as needed to achieve the desired balance. Use a lens hood or shade the lens to reduce stray light when working at low angles.
Usage recommendations
For best results, combine the graduated ND with a tripod for precise composition and with polarizing filters only when compatible; stacking multiple screw-in filters may introduce vignetting on wide-angle lenses. Clean the filter with a soft microfiber cloth and appropriate cleaner to maintain the MRC performance.

## FAQ

### How much does the B+W Graduated ND 50% MRC 77mm (1102717) cost, and is it available for purchase?

The price is 206.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 3 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 03.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can B+W Graduated ND 50% MRC 77mm (1102717) be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All B&W products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized B&W service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11878449/67295900_large.webp