# Softening Filter B+W Basic Soft Pro 49mm (model 1102790)

**URL:** https://aio.lv/en/product--bw-1102790--11878574
**Data updated:** 2026-03-09 20:44 (EET)
**Category:** Camera Filters
**Manufacturer:** B&W
**Manufacturer code:** 1102790
**EAN:** 4012240051151
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 121.99 €
**Prices and availability valid until:** 2026-08-03 23:59
**Price without VAT (21%):** 100.82 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--bw-1102790--11878574

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 22.07.2026 | free |
| Pickup points | 27.07.2026 | 1.89 EUR |
| Courier delivery to door | 27.07.2026 | 4.99 EUR |

## Summary description

B+W Basic Soft Pro softening filter, model 1102790, with 49mm thread. Designed to subtly soften highlights and reduce contrast for portrait and fine-art photography, it produces gentle glow and smoother skin tones while preserving overall sharpness. Fits lenses with 49mm filter mount and is suited for studio, outdoor portraits, and cinematic effects.

## Long description

B+W Basic Soft Pro 49mm is a softening filter designed to reduce contrast and create a gentle glow in highlights while maintaining overall image sharpness. Intended for portrait and fine-art photography, this screw-in 49mm filter subtly smooths skin tones and softens specular highlights to produce a natural, cinematic effect without heavy diffusion. The slim profile fits lenses with a 49mm filter thread and is suitable for studio and outdoor use where controlled softening is required.
Advantages
The filter delivers controlled softening that reduces harsh contrast and minimizes visible blemishes while preserving detail in midtones and shadows. Its optical construction is engineered to create an even glow across the frame rather than uneven diffusion, allowing photographers to retain subject clarity and lens resolving power. The 49mm screw mount provides a secure, low-profile attachment compatible with lenses that accept 49mm filters.
Suitable for
 Portrait photography — smoothing skin tones and softening highlights
 Fine-art and wedding photography where a subtle, film-like glow is desired
 Studio work with controlled lighting to reduce contrast and specular glare
 Outdoor portraits and cinematic stills that require gentle diffusion
Key specifications
 Filter type: softening / diffusion
 Mount diameter: 49 mm screw-in
 Effect strength: light, subtle softening suitable for portraits
 Profile: slim, low-profile design to minimize vignetting on wide-angle lenses
 Optical clarity: designed to preserve midtone and shadow detail while softening highlights
How to use
Screw the filter gently onto the front of any lens with a 49mm filter thread until it is secure but not overtightened. Compose and focus as usual; the softening effect is applied optically, so focus and exposure settings remain the same as without the filter. For portraits, position the subject and light to allow highlights to contribute to the desired glow; in studio conditions, adjust key and fill lights to control contrast. Review images on-camera and adjust shooting distance or exposure to fine-tune the visible softness.
Usage recommendations
Use the filter when you want a natural, understated softening effect rather than heavy diffusion. Combine with controlled lighting and careful composition for best results; avoid stacking thick filters that may increase reflections or vignetting. Clean with a soft lens cloth and appropriate cleaner to maintain optical performance.

## FAQ

### How much does the B+W Soft Pro softening filter 1102790 49mm cost, and is it available for purchase?

The price is 121.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 22.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can B+W Soft Pro softening filter 1102790 49mm be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All B&W products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized B&W service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11878574/67296072_large.webp