# Hair straightening iron ETA Rosalia 44 W ceramic plates, warm violet, 1.8 m cord, 100–240 V

**URL:** https://aio.lv/en/product--eta-eta433790000--4638669
**Data updated:** 2026-02-12 14:11 (EET)
**Category:** Hair stylers
**Manufacturer:** ETA
**Manufacturer code:** ETA433790000
**EAN:** 8590393292912
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 16.99 €
**Prices and availability valid until:** 2026-07-20 23:59
**Price without VAT (21%):** 14.04 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--eta-eta433790000--4638669

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 16.07.2026 | free |
| Pickup points | 21.07.2026 | 1.99 EUR |
| Courier delivery to door | 21.07.2026 | 4.99 EUR |

## Summary description

ETA Rosalia straightening iron is a compact hair styler with 44 W power and ceramic plates for smooth straightening. Its warm violet housing and 1.8 m swivel cord provide comfortable handling. Compatible with 100–240 V input voltage for use in different regions. Dimensions 335×35×30 mm and 0.36 kg weight ensure easy storage and portability for home or travel use.

## Long description

ETA Rosalia 44 W hair straightening iron is a compact hair styler designed for everyday smoothing and travel use. The device has ceramic plates that glide through hair to reduce friction and help achieve straight styles. Its warm violet housing and light weight make it easy to handle, while a 1.8 m swivel cord and wide input voltage range (100–240 V) support comfortable use at home and abroad. The straightener’s dimensions (335×35×30 mm) and 0.36 kg weight allow convenient storage in a drawer or travel bag.
Advantages
The straightener provides even heat distribution across ceramic plates for consistent styling results and reduced hot spots. At 44 W power it heats efficiently while remaining lightweight. The 1.8 m swivel cord enhances maneuverability during use and the universal 100–240 V compatibility enables operation in different regions without a voltage converter. Compact dimensions and low weight make the device suitable for transport and quick touch-ups.
Suitable for
Straightening short to medium-length hair
Quick styling at home and on the go
Lightweight travel packing and hotel stays
Everyday smoothing for fine to normal hair
Key specifications
Power: 44 W
Heating plates: ceramic
Colour: warm violet
Cord length: 1.8 m with swivel connection
Input voltage: 100–240 V
Dimensions: 335 × 35 × 30 mm
Weight: 0.36 kg
How to use
Connect the hair straightener to a power source compatible with the 100–240 V input range and switch it on according to the device controls. Allow the ceramic plates to reach operating temperature before styling. Work with dry hair, comb through each section and clamp the plates close to the roots, then glide the straightener along the hair shaft to the ends in a single, steady motion. Repeat as needed on subsequent sections, maintaining gentle pressure and avoiding prolonged contact on one spot.
Usage recommendations
For best results and to protect hair, use a heat-protectant spray before styling and start on lower heat settings when possible. Clean the ceramic plates after they cool to remove product residue. Store the straightener in a dry place and avoid wrapping the cord tightly around the device to preserve the swivel connection.

## Specifications

### Design

| Feature | Value |
|---|---|
| Overheat protection | Yes |
| Handle with lock | Yes |
| Plate material | Ceramic |
| Hangable | Yes |
| Hanging type | Hanging loop |

### Ergonomics

| Feature | Value |
|---|---|
| Indication light | Yes |
| Swivel cord | Yes |
| Cord length | 1.8 m |
| Built-in display | No |
| Key lock | Yes |

### Technical details

| Feature | Value |
|---|---|
| Auto power off | No |

### Features

| Feature | Value |
|---|---|
| Type | Straightening iron |
| Product colour | Violet |
| On/off switch | Yes |

### Power

| Feature | Value |
|---|---|
| Power | 44 W |
| Dual voltage | Yes |
| AC input voltage | 100 - 240 |
| Variable voltage | Yes |

### Performance

| Feature | Value |
|---|---|
| Technology | Warm |
| Adjustable thermostat | No |
| Control type | Buttons |
| Ionic function | No |
| Heater type | PTC |
| Temperature (max) | 220 °C |
| Ceramic heating system | No |
| Hair texturizing | No |
| Hair curling | Yes |
| Hair straightening | Yes |
| Hair drying | No |

### Weight & dimensions

| Feature | Value |
|---|---|
| Weight | 0.36 kg |
| Height | 30 mm |
| Width | 335 mm |
| Depth | 35 mm |
| Board size (W x D) | 120 x 25 |

### Packaging data

| Feature | Value |
|---|---|
| Package weight | 470 g |
| Package depth | 85 mm |
| Package height | 50 mm |
| Package width | 350 mm |

## FAQ

### How much does the ETA Rosalia hair straightening iron 44 W cost, and is it available for purchase?

The price is 16.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 16.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All ETA products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized ETA service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: power, weight, ceramic heating system, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

## Image

https://aio.lv/img/cache/product/4638669/65537350_large.webp