# Hair dye Joanna Naturia Color 231 — red currant, 150 g

**URL:** https://aio.lv/en/product--joanna-525231--11804500
**Data updated:** 2026-03-09 07:52 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** Joanna
**Manufacturer code:** 525231
**EAN:** 5901018053475
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 6.49 €
**Prices and availability valid until:** 2026-07-21 23:59
**Price without VAT (21%):** 5.36 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--joanna-525231--11804500

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 13.07.2026 | free |
| Pickup points | 16.07.2026 | 1.89 EUR |
| Courier delivery to door | 16.07.2026 | 4.99 EUR |

## Summary description

Permanent hair dye Joanna Naturia Color, shade 231 (red currant), in a 150 g tube. Provides full coverage and long-lasting color for natural and previously colored hair. Intended for at-home or professional use to change or refresh hair color; suitable for creating red tones and enhancing warm shades. Follow manufacturer instructions and perform an allergy test before use.

## Long description

Joanna Naturia Color 231 — red currant, 150 g is a permanent hair dye formulated to deliver rich red tones and long-lasting coverage for natural and previously colored hair. Packaged in a 150 g tube, this shade is developed to enhance warm color palettes and introduce vibrant red-currant nuances. The product is intended for at-home application or use by hair professionals, and it requires following the manufacturer's instructions and performing an allergy test prior to use.
Advantages
This permanent hair dye provides uniform coverage and consistent color payoff across different hair types. The 150 g tube format offers controlled dispensing for precise application and reduces product waste. Formulated to create red-currant shades, it helps intensify warm undertones and refresh existing red or auburn colors. The dye is suitable for full head application or root touch-ups, offering results that are resistant to typical fading when used with appropriate aftercare.
Suitable for
Changing hair color to a red-currant tone
Refreshing faded red or warm shades
Full-head coloring and root touch-ups
Use at home or in professional salon settings
Key specifications
Product type: permanent oxidative hair dye
Shade: red currant (shade 231)
Net weight: 150 g
Intended use: natural and previously colored hair
Effect: full coverage and long-lasting color
How to use
Perform a patch and sensitivity test 48 hours before application following the manufacturer's instructions. Prepare the dye according to the instructions supplied with the product, typically mixing the colorant with the appropriate oxidizing developer. Apply to dry, unwashed hair, starting at the roots if performing a touch-up or at the mid-lengths and ends for full-head application. Observe the recommended processing time indicated by the manufacturer, then rinse thoroughly until the water runs clear and apply a conditioner to restore moisture and smooth the hair cuticle.
Usage recommendations
For best and longer-lasting results, use a color-safe shampoo and conditioner, avoid excessive heat styling, and protect hair from prolonged sun exposure. When transitioning from darker shades or covering gray hair, professional consultation is recommended to achieve the desired red-currant intensity and even coverage.

## FAQ

### How much does the Joanna Naturia Color 231 hair dye, red currant, 150 g cost, and is it available for purchase?

The price is 6.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 61 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 13.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Joanna products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Joanna service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11804500/67205893_large.webp