# Hair Color Cream Joanna Naturia Color 234 Plum Aubergine 150 g

**URL:** https://aio.lv/en/product--joanna-525234--11805095
**Data updated:** 2026-03-09 07:53 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** Joanna
**Manufacturer code:** 525234
**EAN:** 5901018051853
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 6.49 €
**Prices and availability valid until:** 2026-07-20 23:59
**Price without VAT (21%):** 5.36 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--joanna-525234--11805095

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 13.07.2026 | free |
| Pickup points | 16.07.2026 | 1.99 EUR |
| Courier delivery to door | 16.07.2026 | 4.99 EUR |

## Summary description

Permanent hair dye Joanna Naturia Color in shade 234 (plum aubergine) comes in a 150 g tube. Formulated for coloring and covering gray hair, it provides rich, long-lasting color and even coverage. Suitable for home use, follow manufacturer instructions for mixing, application time, and safety. Ideal for changing shade or refreshing existing color.

## Long description

Joanna Naturia Color 234 Plum Aubergine is a permanent hair color cream in a 150 g tube formulated to provide even, long-lasting pigment and reliable gray coverage. Designed for home use, the cream-based formula blends with the developer according to the manufacturer's instructions to deliver an intense plum-aubergine hue while conditioning hair during the coloring process. The product is suitable for changing natural shade or refreshing previously colored hair.
Advantages
The cream texture ensures smooth application and good adherence to hair strands for uniform color result. The permanent formula offers dependable gray coverage and color durability. Packaged in a 150 g tube, the product is convenient for single treatments on medium-length hair or touch-ups. Its formulation supports even distribution of pigment and helps maintain hair manageability after coloring.
Suitable for
 Coloring natural hair to achieve a plum aubergine shade
 Refreshing or intensifying existing dark or colored hair
 Covering gray hair for an even, long-lasting result
 At-home permanent hair dyeing with a developer
Key specifications
 Product type: permanent hair color cream
 Shade: 234 Plum Aubergine (intense plum/aubergine tone)
 Net weight: 150 g tube
 Formulation: cream-based for smooth application
 Results: long-lasting color with gray coverage
 Intended use: mixing with developer and topical application
How to use
Follow the manufacturer’s enclosed leaflet for exact mixing ratios, developer strength, and required exposure time. Generally, combine the cream color with the appropriate developer in a non-metallic bowl, mix to a homogeneous consistency and apply to dry, unwashed hair or as instructed. Distribute evenly from roots to ends or apply to regrowth first, then to remaining lengths. Leave on for the recommended time, then rinse thoroughly until water runs clear and condition as directed. Perform an allergy patch test 48 hours before full application.
Usage recommendations
For best results, use the shade on hair with similar base tone and follow aftercare with color-safe shampoos and conditioners to maintain the plum aubergine intensity. Portion size of the 150 g tube is typically sufficient for one application on medium-length hair; adjust quantity for longer or thicker hair and follow safety instructions on the leaflet.

## FAQ

### How much does the Joanna Naturia Color 234 Plum Aubergine 150 g cost, and is it available for purchase?

The price is 6.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 61 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 13.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Joanna products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Joanna service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11805095/67206498_large.webp