# Hair color Joanna Naturia Color dye number 237 — cool brown, 150 g

**URL:** https://aio.lv/en/product--joanna-525237--11804941
**Data updated:** 2026-03-09 07:53 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** Joanna
**Manufacturer code:** 525237
**EAN:** 5901018015398
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 6.49 €
**Prices and availability valid until:** 2026-07-19 23:59
**Price without VAT (21%):** 5.36 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--joanna-525237--11804941

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 10.07.2026 | free |
| Pickup points | 15.07.2026 | 1.99 EUR |
| Courier delivery to door | 15.07.2026 | 4.99 EUR |

## Summary description

Joanna Naturia Color hair dye, shade number 237 (cool brown), packaged in a 150 g tube. Permanent hair color formulated for dyeing hair to a cool brown tone. Suitable for covering natural grey or refreshing existing color. Product intended for at-home or salon use following manufacturer instructions and safety guidance; contains ingredients typical for oxidative hair dyes.

## Long description

Joanna Naturia Color dye number 237 — cool brown, 150 g is a permanent oxidative hair color formulated to create a cool brown shade. The 150 g tube contains dye cream intended for professional-style results at home or in salon settings when used according to manufacturer instructions. This product is suitable for coloring natural hair, covering grey, or refreshing existing brown tones to a cooler, ashy finish. The formulation follows the typical structure of oxidative dyes and requires mixing with an appropriate developer to achieve permanent color deposit and durability.
Advantages
The Joanna Naturia Color cream delivers uniform pigment distribution and long-lasting color when mixed with the recommended oxidizing developer. The cool brown shade provides neutral-to-ashy tones that reduce warm or brassy highlights and blend well with natural brown hair. The 150 g tube format is convenient for single full-head applications for short to medium hair lengths or for targeted retouching, and the texture of the cream facilitates even application and good adherence to hair strands.
Suitable for
Covering natural grey hair
Refreshing or changing existing brown shades to a cooler tone
At-home or professional salon permanent coloring
Retouching roots and small touch-ups
Key specifications
Product type: permanent oxidative hair dye
Shade: cool brown (shade number 237)
Format: cream in a 150 g tube
Application: mix with oxidizing developer prior to use
Result: permanent color with neutral/ashy brown tones
How to use
Follow the manufacturer’s instructions and safety guidance provided with the product. Mix the dye cream with a suitable oxidizing developer in the recommended ratio to obtain an even, permanent result. Apply to dry, unwashed hair or as specified in the enclosed leaflet, working from roots to ends or focusing on regrowth areas for retouching. Respect the indicated development time, then rinse thoroughly until the water runs clear and apply a conditioner if advised. Perform a patch test prior to full application to check for potential allergic reactions.
Usage recommendations
Use gloves and protective clothing during application, avoid contact with eyes, and follow local disposal rules for chemical products. For best color longevity, use color-safe shampoos and conditioners and avoid excessive heat styling. If you are unsure about color selection or have heavily lightened hair, consider consulting a professional colorist before use.

## FAQ

### How much does the Joanna Naturia Color hair dye №237, cool brown, 150 g cost, and is it available for purchase?

The price is 6.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 61 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 10.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Joanna products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Joanna service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11804941/67206344_large.webp