# Hair dye Joanna Naturia shade 311 platinum, permanent haircolour, MPN 525451

**URL:** https://aio.lv/en/product--joanna-525451--11804918
**Data updated:** 2026-03-09 07:53 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** Joanna
**Manufacturer code:** 525451
**EAN:** 5901018012687
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 7.49 €
**Prices and availability valid until:** 2026-07-17 23:59
**Price without VAT (21%):** 6.19 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--joanna-525451--11804918

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 08.07.2026 | free |
| Pickup points | 13.07.2026 | 1.99 EUR |
| Courier delivery to door | 13.07.2026 | 4.99 EUR |

## Summary description

Joanna Naturia hair dye in shade 311 (platinum) is a permanent hair colour product from Joanna (MPN 525451). Designed to change or neutralize natural hair tones, it provides long-lasting pigment in a platinum shade. Suitable for at-home colouring to achieve cool, light-toned results or cover natural colour evenly; follow label instructions for application and safety.

## Long description

Joanna Naturia shade 311 platinum is a permanent haircolour formulated to deliver a cool, light platinum tone. The product is intended for at‑home use and designed to change or neutralize natural hair tones, giving even, long‑lasting pigment when applied according to the label instructions. Shade 311 targets users seeking a light, neutral platinum result and can be used to cover natural colour or refresh previously lightened hair.
Advantages
This permanent hair dye provides consistent, even colour payoff in a platinum shade and is formulated for home application. It offers long‑lasting pigment that resists early fading when proper aftercare is used. The formulation is intended to neutralize warmer undertones, helping to achieve a cooler, ash‑platinum finish. Packaging includes components required for mixing and application as specified on the product leaflet.
Suitable for
 Lightening or neutralizing warm yellow and brassy undertones on blonde or lightened hair
 Achieving an even platinum tone on naturally light hair
 Refreshing and toning pre‑lightened hair to maintain cool platinum shade
 At‑home permanent colouring for users comfortable following product instructions
Key specifications
 Colour tone: platinum, cool/light ash
 Product type: permanent haircolour for at‑home use
 Intended result: long‑lasting pigment and neutralization of warm undertones
 Application format: mixable dye system with developer as directed on leaflet
How to use
Follow the printed instructions included with the product. Perform a skin sensitivity test 48 hours before application. Mix the dye and developer in the specified ratio, apply evenly to dry or towel‑dried hair depending on the instructions, and leave for the recommended processing time. Rinse thoroughly until water runs clear and condition hair as directed. Use protective gloves and avoid contact with eyes; in case of contact, rinse immediately with water.
Usage recommendations
For best results, start with hair that is light enough to accept the platinum tone; very dark hair may require pre‑lightening. Use colour‑safe, sulphate‑free shampoos and regular conditioning treatments to extend colour longevity and maintain the cool platinum effect. If unsure about the required lift or technique, consult a professional colourist before application.

## FAQ

### How much does the Joanna Naturia hair dye 311 platinum cost, and is it available for purchase?

The price is 7.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 28 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 08.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Joanna products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Joanna service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11804918/67206321_large.webp