# Hair lightener Joanna Platinum Classic 450 g – bleaching powder for salon and home use

**URL:** https://aio.lv/en/product--joanna-5901018019501--11023877
**Data updated:** 2026-03-07 18:13 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** Joanna
**Manufacturer code:** 5901018019501
**EAN:** 5901018019501
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 16.49 €
**Prices and availability valid until:** 2026-07-21 23:59
**Price without VAT (21%):** 13.63 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--joanna-5901018019501--11023877

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 10.07.2026 | free |
| Pickup points | 15.07.2026 | 1.89 EUR |
| Courier delivery to door | 15.07.2026 | 4.99 EUR |

## Summary description

Joanna Platinum Classic hair lightener is a 450 g bleaching powder designed for professional and home hair lightening. Suitable for lifting natural pigment prior to toning or colouring, it mixes with developer to create a bleaching mixture. Use cases include full-head lightening, highlights and pre-bleach preparation for vivid or pastel shades. Follow instructions for developer ratio and timing.

## Long description

Joanna Platinum Classic 450 g hair lightener is a bleaching powder formulated for professional salon use and at-home application. Designed to lift natural pigment before colouring or toning, this product mixes with an appropriate developer to create a workable bleaching mixture. It is suitable for full-head lightening, highlights and pre-bleach preparation for vivid or pastel shades when used according to recommended developer ratios and timing.
Advantages
The bleaching powder provides predictable lifting performance when combined with the correct developer strength and application technique. Its powdered formula blends evenly into a creamy consistency with developer, allowing controlled application and reduced powder dispersion. The product is packaged in a 450 g size that suits repeated salon services or multiple at-home sessions, offering a balance between convenience and economy.
Suitable for
 Full-head bleaching to achieve a lighter base prior to colouring or toning
 Section highlights, balayage and face-framing lightening techniques
 Pre-lightening for vivid, pastel or fashion tones
 Touch-up work on previously lightened hair where controlled lift is required
Key specifications
 Net weight: 450 g
 Form: bleaching powder
 Intended use: hair lightening prior to colouring or toning
 Application: mixes with oxidising developer to form a bleaching mixture
 Suitable for professional salon use and at-home application when instructions are followed
How to use
Follow the manufacturer's mixing ratio and safety instructions on the package. In a non-metallic bowl, blend the bleaching powder with the chosen developer to achieve a smooth, lump-free consistency appropriate for the selected technique. Section dry hair as needed and apply the mixture evenly, monitoring lift periodically. Rinse thoroughly and follow with a neutralising or conditioning treatment and chosen toner or dye. Always perform a strand test and sensitivity test before full application.
Usage recommendations
Choose developer strength according to the desired lift and hair condition; use lower volume developers for delicate or porous hair and higher volumes for stronger lift on resistant natural pigment. Maintain scalp and hair condition by limiting repeated aggressive lightening sessions and using professional toners and conditioning products after bleaching.

## FAQ

### How much does the Hair lightener Joanna Platinum Classic 450 g cost, and is it available for purchase?

The price is 16.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 21 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 10.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Joanna products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Joanna service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11023877/61681101_large.webp