# Hair dye JOANNA PROFESSIONAL Joanna Naturia Organic nourishing hair color 311 Platinum

**URL:** https://aio.lv/en/product--joanna-professional-5901018020194--11457956
**Data updated:** 2026-03-07 20:16 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** JOANNA PROFESSIONAL
**Manufacturer code:** 5901018020194
**EAN:** 5901018020194
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 7.99 €
**Prices and availability valid until:** 2026-07-31 23:59
**Price without VAT (21%):** 6.60 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--joanna-professional-5901018020194--11457956

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 16.07.2026 | free |
| Pickup points | 21.07.2026 | 1.89 EUR |
| Courier delivery to door | 21.07.2026 | 4.99 EUR |

## Summary description

Permanent hair dye JOANNA PROFESSIONAL Joanna Naturia Organic in shade 311 Platinum. A nourishing hair color formulated to both tint and care for hair, combining pigment and conditioning components for even coverage and improved manageability. Suitable for home or professional use to achieve a platinum blonde result and neutralize yellow tones.

## Long description

JOANNA PROFESSIONAL Joanna Naturia Organic nourishing hair color 311 Platinum is a permanent hair dye formulated to deliver a platinum blonde result while caring for hair structure. The formula combines color pigments and conditioning ingredients to provide even coverage, reduce brassiness, and improve combability. Intended for both home and professional use, this shade is designed to neutralize yellow tones and achieve a clear cool platinum finish on pre-lightened or naturally light hair.
Advantages
The product offers permanent, high-coverage color with integrated nourishing agents that help maintain hair softness and manageability after dyeing. Its pigment blend targets yellow undertones to produce a cooler blonde, while conditioning components support smoother cuticle alignment and reduce tangling. The formulation is suitable for repeated salon or at-home applications where consistent platinum results and hair care during coloring are required.
Suitable for
Achieving platinum blonde shades on pre-lightened or naturally light hair
Neutralizing unwanted yellow or brassy tones
Permanent coloring where even coverage and hair conditioning are desired
Home use or professional salon applications
Key specifications
Type: Permanent oxidative hair color
Shade family: Platinum / cool blonde
Performance: High coverage with anti-brass pigment action
Care properties: Contains conditioning agents to improve manageability and softness
Application: Designed for use with developer/oxidant as per instructions
How to use
Follow the manufacturer’s instructions included with the product for preparation, mixing ratio with developer, application time and safety precautions. Perform a skin allergy test 48 hours before use. Section dry, unwashed hair and apply the mixed dye evenly from roots to ends or as directed for root touch-ups. Allow processing for the recommended time, then rinse thoroughly until water runs clear, shampoo and condition as indicated. Use gloves and protect clothing and surfaces during application.
Usage recommendations
For best platinum results and reduced brassiness, apply this shade on hair that has been lightened to the appropriate level. Use a compatible developer strength and follow recommended processing times. After coloring, maintain tone and condition with purple or blue toning shampoos and regular conditioning treatments to preserve the cool platinum hue and hair health.

## FAQ

### How much does the Hair dye JOANNA PROFESSIONAL Joanna Naturia Organic 311 Platinum cost, and is it available for purchase?

The price is 7.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 28 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 16.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All JOANNA PROFESSIONAL products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized JOANNA PROFESSIONAL service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11457956/66094130_large.webp