# Diffusion Filter K&F CONCEPT HD White Diffusion for 77 mm lenses KF01.2119 (77mm)

**URL:** https://aio.lv/en/product--kf-sb9710--12114557
**Data updated:** 2026-03-20 10:07 (EET)
**Category:** Camera Filters
**Manufacturer:** K&F
**Manufacturer code:** SB9710
**EAN:** 6942052546218
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 56.49 €
**Prices and availability valid until:** 2026-07-30 23:59
**Price without VAT (21%):** 46.69 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--kf-sb9710--12114557

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 15.07.2026 | free |
| Pickup points | 20.07.2026 | 1.89 EUR |
| Courier delivery to door | 20.07.2026 | 4.99 EUR |

## Summary description

K&F CONCEPT HD White Diffusion is a 77 mm diffusion (softening) filter designed to reduce contrast and soften highlights for portrait and close-up photography. The screw-in filter mounts on 77 mm threads and provides subtle glow and reduced sharpness for a film-like effect, useful for portraiture, fashion, wedding and artistic imaging.

## Long description

K&F CONCEPT HD White Diffusion for 77 mm lenses (77mm) is a screw-in diffusion filter that attaches to lenses with a 77 mm thread. It reduces contrast and softens highlights to create a gentle glow and slightly lowered sharpness, producing a film-like, flattering rendering for skin tones and reflective areas. The filter is intended for use in portrait, close-up and creative photography where a subtle diffusion effect is desired without heavy loss of overall image integrity.
Advantages
The diffusion element creates a controlled halation around bright points and smooths transitions between tonal areas, reducing the appearance of fine skin texture while preserving natural color balance. Its screw-in design offers secure mounting and easy removal, and the optical construction maintains even diffusion across the frame, minimizing color cast and vignetting when used with compatible lenses.
Suitable for
 Portrait photography to soften skin details and create a flattering look
 Fashion and wedding photography for a gentle, cinematic glow
 Close-up and macro work where reduced contrast enhances mood
 Creative and artistic projects requiring film-like diffusion
Key specifications
 Filter type: white diffusion / softening filter
 Mount: screw-in, for 77 mm lens threads
 Optical effect: reduces contrast, softens highlights, creates subtle glow
 Impact on sharpness: slight softening for a film-like look
 Color neutrality: designed to minimize color cast
How to use
Attach the filter to a lens with a matching 77 mm thread by screwing it into place until secure. Compose and expose as you normally would; the diffusion effect is optical, so camera settings remain standard—adjust exposure and focus based on the scene and desired depth of field. For portraits, position the subject and adjust lighting to take advantage of highlight smoothing; for backlit scenes the filter will create controlled glow around bright areas. Remove the filter when maximum sharpness is required or when capturing fine detail.
Usage recommendations
Use at moderate apertures to retain pleasing bokeh while benefiting from softened highlights; test with and without the filter to judge the desired level of diffusion. Combine with natural or soft studio lighting to maximize flattering renderings for skin tones. Store the filter in its protective case when not in use to avoid scratches or dust.

## FAQ

### How much does the Diffusion Filter K&F CONCEPT HD White Diffusion 77 mm cost, and is it available for purchase?

The price is 56.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 10 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 15.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All K&F products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized K&F service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/12114557/67649825_large.webp