# 27" LG 27U731SA-W 4K Ultra HD IPS LCD monitor, 3840×2160, 5 ms, 350 cd/m², USB hub, speakers, VESA, white

**URL:** https://aio.lv/en/product--lg-27u731sa-waeu--11496882
**Data updated:** 2025-12-18 09:14 (EET)
**Category:** Monitors
**Manufacturer:** LG
**Manufacturer code:** 27U731SA-W.AEU
**EAN:** 8806096444061
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 290.99 €
**Prices and availability valid until:** 2026-07-23 23:59
**Price without VAT (21%):** 240.49 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-27u731sa-waeu--11496882

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 08.07.2026 | free |
| Pickup points | 13.07.2026 | 1.89 EUR |
| Courier delivery to door | 13.07.2026 | 4.99 EUR |

## Summary description

LG 27U731SA-W is a 27" (68.6 cm) IPS LCD monitor with 4K Ultra HD resolution (3840×2160) and a 16:9 aspect ratio. It offers 5 ms response time, 350 cd/m² typical brightness, 1000:1 contrast, 178° viewing angles and 0.155 mm pixel pitch. Built-in speakers and USB hub simplify connectivity; VESA mounting supported. Ideal for office work, content creation and multimedia.

## Long description

LG 27U731SA-W is a 27" (68.6 cm) IPS LCD monitor with 4K Ultra HD resolution (3840×2160) and a 16:9 aspect ratio. The display provides a 5 ms response time, 350 cd/m² typical brightness and a 1000:1 contrast ratio. The monitor features a flat screen, 178° viewing angles, 0.155 mm pixel pitch, built-in speakers and an integrated USB hub. VESA mounting is supported and the casing is white.
Advantages
The IPS panel delivers wide viewing angles and accurate colours suitable for office tasks and content review. Native 4K resolution gives increased workspace and sharp detail for text and images. Built-in speakers and USB hub reduce the need for extra peripherals, while VESA compatibility allows flexible mounting. Energy ratings and power consumption values are provided for both SDR and HDR usage.
Suitable for
Office productivity and multi-window workflows
Content creation and photo/video review
Multimedia and streaming
Workstation setups with VESA mounting
Key specifications
Display diagonal: 27" (68.6 cm)
Resolution: 3840 × 2160 (4K Ultra HD), 16:9
Panel type: IPS LCD
Response time: 5 ms
Brightness (typical): 350 cd/m²
Contrast ratio (typical): 1000:1
Pixel pitch: 0.155 × 0.155 mm
Built-in speakers: Yes
Built-in USB hub: Yes
VESA mounting: Yes
Colour: White
Energy class (SDR/HDR): F / G
Energy consumption per 1000 h (SDR/HDR): 26 kWh / 38 kWh
How to use
Place the monitor on a stable surface or attach it to a VESA-compatible arm or bracket. Connect video from a compatible source using an appropriate cable (HDMI or DisplayPort depending on your source). Plug in power and, if required, connect peripherals to the built-in USB hub. Adjust display settings such as brightness, input selection and colour presets using the on-screen menu to match your working conditions.
Usage recommendations
For best results in colour-critical work, allow the monitor to warm up for 20–30 minutes, use a calibrated colour profile when possible and set ambient lighting to avoid strong reflections. When mounting, ensure the VESA arm supports the monitor weight and follow the manufacturer’s installation instructions.

## Specifications

### Display

| Feature | Value |
|---|---|
| Display diagonal | 27 " |
| Display technology | LCD |
| HD type | 4K Ultra HD |
| Panel type | IPS |
| Display resolution | 3840 x 2160 |
| Pixel pitch | 0.155 x 0.155 |
| Response time | 5 ms |
| Contrast ratio (typical) | 1000:1 |
| Display brightness (typical) | 350 cd/m² |
| Viewing angle, vertical | 178 ° |
| Viewing angle, horizontal | 178 ° |
| Display diagonal (metric) | 68.4 cm |
| Native aspect ratio | 16:9 |
| Colour gamut | 90 % |
| Display number of colours | 1.07 billion colours |
| Anti-glare screen | Yes |
| Colour depth | 10 bit |
| High Dynamic Range (HDR) supported | Yes |
| High Dynamic Range (HDR) technology | DisplayHDR 1000 |
| Surface hardness | 3H |
| DCI-P3 coverage | 86 % |
| Colour gamut standard | DCI-P3 |

### Design

| Feature | Value |
|---|---|
| Screen shape | Flat |
| Product colour | White |
| Panel mounting interface | 100 x 100 |
| Market positioning | Smart |

### Ports & interfaces

| Feature | Value |
|---|---|
| HDMI ports quantity | 2 |
| Built-in USB hub | Yes |
| USB upstream port type | USB Type-C |
| Number of upstream ports | 1 |
| HDMI version | 2.0 |
| HDMI | Yes |
| USB Power Delivery (USB PD) | Yes |
| USB Power Delivery up to | 65 W |
| Number of downstream ports | 2 |

### Ergonomics

| Feature | Value |
|---|---|
| Wall mountable | Yes |
| Tilt adjustment | Yes |
| VESA mounting | Yes |

### Audio

| Feature | Value |
|---|---|
| Built-in speaker(s) | Yes |

### Performance

| Feature | Value |
|---|---|
| Operating system installed | webOS |
| Smart modes | Energy saving |

### Multimedia

| Feature | Value |
|---|---|
| RMS rated power | 5 W |
| Number of speakers | 2 |

### Other features

| Feature | Value |
|---|---|
| Bluetooth | Yes |
| Maximum refresh rate | 60 Hz |
| Weight (without stand) | 4550 g |
| Height (without stand) | 372.6 mm |
| Depth (without stand) | 45.6 mm |

### Power

| Feature | Value |
|---|---|
| Energy efficiency class (SDR) | F |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) per 1000 hours | 26 kWh |
| Energy consumption (HDR) per 1000 hours | 38 kWh |
| Power consumption (typical) | 26 W |
| Power consumption (standby) | 0.5 W |
| Power consumption (max) | 29.4 W |
| AC input frequency | 50/60 |
| AC input voltage | 100 - 240 |

### Weight & dimensions

| Feature | Value |
|---|---|
| Weight (with stand) | 5850 g |
| Width (with stand) | 613.2 mm |
| Height (with stand) | 452 mm |
| Depth (with stand) | 209.9 mm |
| Width (without stand) | 613.2 mm |

### Packaging content

| Feature | Value |
|---|---|
| Cables included | HDMI, Power |
| Stand included | Yes |
| Power adapter included | Yes |

### Packaging data

| Feature | Value |
|---|---|
| Package weight | 8050 g |
| Package depth | 435 mm |
| Package height | 130 mm |
| Package width | 768 mm |

## FAQ

### How much does the LG 27U731SA-W 27" 4K IPS monitor cost, and is it available for purchase?

The price is 290.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 64 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 08.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can LG 27U731SA-W 27" 4K IPS monitor be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display resolution, hd type, panel type, display technology, pixel pitch, response time, contrast ratio (typical), display brightness (typical), screen shape, built-in usb hub, vesa mounting, built-in speaker(s), energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

### Where can I download the instructions for LG 27U731SA-W 27" 4K IPS monitor?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

## Image

https://aio.lv/img/cache/product/11496882/66962546_large.webp