# LG 43UA731C 43-inch 4K Ultra HD Smart TV with webOS, Direct-LED, and Wi-Fi

**URL:** https://aio.lv/en/product--lg-43ua731c--12493403
**Data updated:** 2026-06-02 20:06 (EEST)
**Category:** Televisions
**Manufacturer:** LG
**Manufacturer code:** 43UA731C
**Warranty:** 1 Year
**Availability:** Available for order
**Price:** 223.99 €
**Prices and availability valid until:** 2026-07-18 23:59
**Price without VAT (21%):** 185.12 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-43ua731c--12493403

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 26.06.2026 | free |
| Courier delivery to door | 01.07.2026 | 4.99 EUR |

## Summary description

The LG 43UA731C is a 43-inch 4K Ultra HD Smart TV featuring a flat LCD display with Direct-LED backlighting for crisp 3840 x 2160 resolution. Powered by the webOS operating system, it offers seamless access to streaming content via Wi-Fi or Ethernet. Equipped with DVB-T2, DVB-C, and DVB-S2 tuners, this black television provides versatile connectivity and high-quality entertainment for any modern home or professional environment.

## Long description

The LG 43UA731C is a 43-inch 4K Ultra HD Smart TV designed to deliver high-definition entertainment with precision and clarity. Featuring a flat LCD panel with Direct-LED backlighting, this television provides a sharp 3840 x 2160 resolution, ensuring that every image is rendered with vivid detail. Powered by the intuitive webOS platform, the device offers a seamless user experience, allowing for easy navigation through streaming services and applications. With its sleek black finish and slim profile, it fits naturally into both residential living rooms and professional hospitality environments.
Advantages
This television excels by offering four times the pixel density of standard Full HD displays, resulting in lifelike picture quality and enhanced color accuracy. The integration of Direct-LED technology ensures consistent brightness across the entire screen, while the advanced processor works to upscale content to near-4K quality. Users benefit from the versatile webOS interface, which simplifies access to popular streaming platforms. Furthermore, the inclusion of multiple digital tuners and wireless connectivity options like Wi-Fi and Bluetooth makes it a highly adaptable media hub for any modern space.
Suitable for
Streaming high-definition content from popular online services
Professional use in hotel rooms or guest accommodations
General home entertainment and media consumption
Connecting external devices via integrated digital tuners
This model may not be suitable for users requiring specialized high-refresh-rate gaming features or those looking for an OLED display panel, as this unit utilizes standard LCD technology. Additionally, it may not be the ideal choice for extremely large home theater rooms where a screen size larger than 43 inches is preferred for immersive viewing.
Key specifications
Display diagonal: 43 inches (109.2 cm)
Resolution: 3840 x 2160 pixels (4K Ultra HD)
Display technology: LCD with Direct-LED backlighting
Operating system: webOS
Connectivity: Wi-Fi, Ethernet LAN, Bluetooth
Digital tuners: DVB-T2, DVB-C, DVB-S2
Aspect ratio: 16:9
Mounting: VESA 200 x 200 mm
Energy efficiency class: G
How to use
To begin using the LG 43UA731C, mount the television on a compatible VESA wall bracket or place it on a stable surface using the provided stand. Connect the power cable to a wall outlet and attach your antenna or satellite cable to the appropriate tuner input. Upon powering on the device, follow the on-screen instructions to connect to your local Wi-Fi network. Once connected, you can sign in to your preferred streaming accounts through the webOS menu to start watching content immediately.
What to consider before purchase
Ensure the 43-inch screen size is appropriate for your viewing distance
Verify that your wall mount or furniture supports the VESA 200 x 200 mm standard
Check for compatibility with your existing internet service provider and streaming subscriptions
Confirm the availability of local digital broadcast signals in your area for the integrated tuners
For the best viewing experience, ensure the TV is placed at eye level and avoid direct sunlight glare on the screen. Regularly update the webOS software through the settings menu to maintain optimal performance and access the latest features.

## Specifications

### Display

| Feature | Value |
|---|---|
| Display diagonal | 43 " |
| Display diagonal (metric) | 108 cm |
| HD type | 4K Ultra HD |
| Display technology | LCD |
| LED backlighting type | Direct-LED |
| Display resolution | 3840 x 2160 |
| LED backlight | Yes |
| Screen shape | Flat |
| Native refresh rate | 60 Hz |
| Native aspect ratio | 16:9 |

### Smart TV

| Feature | Value |
|---|---|
| Smart TV | Yes |
| Internet TV | Yes |
| Operating system installed | webOS |
| Operating system version | 25 |
| Apple AirPlay 2 support | Yes |

### Ports & interfaces

| Feature | Value |
|---|---|
| HDMI ports quantity | 3 |
| USB 2.0 ports quantity | 2 |
| PC in (D-Sub) | No |
| Digital audio optical out | 1 |
| Common interface (CI) | Yes |

### Network

| Feature | Value |
|---|---|
| Wi-Fi | Yes |
| Wi-Fi standards | 802.11b, 802.11a, 802.11g, Wi-Fi 4 (802.11n), Wi-Fi 5 (802.11ac) |
| Ethernet LAN | Yes |
| Bluetooth | Yes |

### Audio

| Feature | Value |
|---|---|
| RMS rated power | 20 W |
| Number of speakers | 2 |

### TV tuner

| Feature | Value |
|---|---|
| Analog signal format system | PAL, SECAM |
| Tuner type | Analog & Digital |
| Digital signal format system | DVB-T2, DVB-C, DVB-S2 |

### Power

| Feature | Value |
|---|---|
| Energy efficiency class (SDR) | G |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) per 1000 hours | 54 kWh |
| Energy consumption (HDR) per 1000 hours | 75 kWh |
| Power consumption (standby) | 0.5 W |
| AC input frequency | 50/60 |
| AC input voltage | 100-240 |
| Energy efficiency scale | A to G |

### Design

| Feature | Value |
|---|---|
| Product colour | Black |
| Panel mounting interface | 200 x 200 |
| Stand colour | Black |
| VESA mounting | Yes |
| Stand type | Legs stand |
| Rollable display | No |

### Performance

| Feature | Value |
|---|---|
| High Dynamic Range (HDR) supported | Yes |
| High Dynamic Range (HDR) technology | High Dynamic Range 10 (HDR10), High Dynamic Range 10 Pro (HDR10 Pro) |
| Picture processor | α7 Gen 8 AI Processor 4K |

### Weight & dimensions

| Feature | Value |
|---|---|
| Depth (without stand) | 67.9 mm |

### Management features

| Feature | Value |
|---|---|
| Hotel mode | Yes |

### Operational conditions

| Feature | Value |
|---|---|
| Operating temperature (T-T) | 0 - 40 |

### Packaging content

| Feature | Value |
|---|---|
| Desktop stand | Yes |

### Features

| Feature | Value |
|---|---|
| 4K Ultra HD upscaling | Yes |

## FAQ

### How much does the LG 43UA731C 43-inch 4K Ultra HD Smart TV cost, and is it available for purchase?

The price is 223.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 100 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 26.06.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can LG 43UA731C 43-inch 4K Ultra HD Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display diagonal (metric), hd type, display technology, led backlighting type, display resolution, operating system installed, wi-fi, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

### Where can I download the instructions for LG 43UA731C 43-inch 4K Ultra HD Smart TV?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

## Image

https://aio.lv/img/cache/product/12493403/68826391_large.webp