# TV LG 50UR78003LK 50" 4K Ultra HD LED 3840 x 2160

**URL:** https://aio.lv/en/product--lg-50ur78003lkaeu--11280750
**Data updated:** 2026-01-12 19:34 (EET)
**Category:** Televisions
**Manufacturer:** LG
**Manufacturer code:** 50UR78003LK.AEU
**EAN:** 8806087093643
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 367.99 €
**Prices and availability valid until:** 2026-07-29 23:59
**Price without VAT (21%):** 304.12 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-50ur78003lkaeu--11280750

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 14.07.2026 | free |
| Courier delivery to door | 17.07.2026 | 11.64 EUR |

## Summary description

The LG 50UR78003LK is a 50-inch 4K Ultra HD Smart TV with a stunning resolution of 3840 x 2160 pixels. It features LED display technology, providing vibrant colors and sharp images. With a native aspect ratio of 16:9, this TV is perfect for watching movies and shows. Enjoy seamless connectivity with built-in Wi-Fi, allowing you to stream your favorite content effortlessly. The sleek black design adds a modern touch to any living space.

## Long description

The LG 50UR78003LK is a 50" 4K Ultra HD LED Smart TV with a native resolution of 3840 x 2160 and a 16:9 aspect ratio. The TV uses LED display technology and runs webOS, providing access to common streaming apps via built-in Wi‑Fi. Finished in black, the set is designed for living rooms and media spaces where a 50‑inch screen offers a balance between immersive viewing and space efficiency.
Advantages
The 50" 4K Ultra HD panel delivers four times the pixel count of Full HD for clearer details and sharper text. LED backlighting provides consistent brightness and color reproduction suitable for standard viewing conditions. Integrated webOS simplifies app navigation and content discovery, while built‑in Wi‑Fi enables streaming without additional adapters. The TV’s energy ratings are specified for both SDR and HDR content to help estimate operating costs.
Suitable for (tasks / use cases)
Watching 4K movies and TV series in a medium‑sized living room
Streaming content from popular apps via webOS and Wi‑Fi
Casual gaming on consoles that support 4K output
Viewing broadcast and on‑demand HD content upscaled to 4K
Key specifications
Display diagonal: 50" (126 cm)
Resolution: 3840 x 2160 (4K Ultra HD)
Display technology: LED
Aspect ratio: 16:9
Operating system: webOS
Connectivity: Built‑in Wi‑Fi
Product colour: Black
Energy efficiency (SDR): F — 65 kWh per 1000 hours
Energy efficiency (HDR): G — 99 kWh per 1000 hours
How to use
Place the TV on a stable stand or mount it on a wall using a compatible VESA bracket. Complete the initial setup by following the on‑screen webOS prompts: select language, connect to your home Wi‑Fi network, and sign in to streaming services as needed. Use the supplied remote control or available mobile apps to navigate menus, adjust picture and sound settings, and manage inputs. Connect external devices such as set‑top boxes, game consoles, or Blu‑ray players to the HDMI ports and select the corresponding input source.
Usage recommendations
For optimal picture quality, start with the TV’s preset picture modes and adjust brightness and contrast to suit your room lighting. Enable the appropriate HDR mode when viewing HDR content. Keep firmware updated through webOS to ensure app compatibility and security. To estimate running costs, refer to the stated energy consumption values: 65 kWh/1000 h (SDR) and 99 kWh/1000 h (HDR).

## Specifications

### Display

| Feature | Value |
|---|---|
| Display diagonal | 50 " |
| Display diagonal (metric) | 126 cm |
| HD type | 4K Ultra HD |
| Display technology | LED |
| Display resolution | 3840 x 2160 |
| Screen shape | Flat |
| Native refresh rate | 60 Hz |
| Native aspect ratio | 16:9 |

### Smart TV

| Feature | Value |
|---|---|
| Smart TV | Yes |
| Operating system installed | webOS |
| Operating system version | webOS 23 |
| Video apps | Apple TV, Netflix, Disney+ |
| Smart modes | Vivid |

### Network

| Feature | Value |
|---|---|
| Wi-Fi | Yes |

### Power

| Feature | Value |
|---|---|
| Energy efficiency class (SDR) | F |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) per 1000 hours | 65 kWh |
| Energy consumption (HDR) per 1000 hours | 99 kWh |
| Power consumption (standby) | 0.5 W |

### Design

| Feature | Value |
|---|---|
| Product colour | Black |
| VESA mounting | Yes |

### Performance

| Feature | Value |
|---|---|
| High Dynamic Range (HDR) supported | Yes |
| High Dynamic Range (HDR) technology | High Dynamic Range 10 Pro (HDR10 Pro) |

## FAQ

### How much does the TV LG 50UR78003LK cost, and is it available for purchase?

The price is 367.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 80 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 14.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can TV LG 50UR78003LK be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display diagonal (metric), hd type, display technology, display resolution, operating system installed, wi-fi, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

### Where can I download the instructions for TV LG 50UR78003LK?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

## Image

https://aio.lv/img/cache/product/11280750/65434356_large.webp