# TV LG 50UR781C 50" 4K Ultra HD LED 3840 x 2160

**URL:** https://aio.lv/en/product--lg-50ur781c0lkaeu--10621800
**Data updated:** 2025-12-03 00:13 (EET)
**Category:** Televisions
**Manufacturer:** LG
**Manufacturer code:** 50UR781C0LK.AEU
**EAN:** 8806084403834
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 428.99 €
**Prices and availability valid until:** 2026-08-05 23:59
**Price without VAT (21%):** 354.54 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-50ur781c0lkaeu--10621800

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 20.07.2026 | free |
| Courier delivery to door | 23.07.2026 | 53.99 EUR |

## Summary description

The LG 50UR781C is a 50-inch 4K Ultra HD Smart TV featuring LED display technology with a resolution of 3840 x 2160 pixels. It offers a brightness of 300 cd/m² and supports Wi-Fi and Ethernet LAN connectivity. Enjoy stunning visuals and smart features in a sleek black design.

## Long description

4K UHD TV with vivid colours and ultra-high resolution. LG UHD TVs deliver lifelike picture quality with four times the pixel accuracy of Full HD. The slim panel and narrow bezel create a discreet, stylish appearance that fits easily into modern interiors.
Advantages
Ultra HD resolution offers sharper images and more detail compared with Full HD. Slim design and thin bezel improve the look of any room. HGiG compatibility provides improved HDR gaming visuals. Built-in Game Optimizer centralizes game-related settings for quick adjustments based on game genre.
Key specifications
Resolution: 4K UHD (four times Full HD)
Panel design: slim panel with narrow bezel
HDR gaming: HGiG support
Gaming features: Game Optimizer for consolidated settings
How to use
Place the TV on a stable stand or wall-mount it according to the manufacturer instructions. Connect source devices (set-top box, console, Blu-ray player) via HDMI. Enable HGiG in the TV HDR/game settings when playing supported HDR games for best HDR reproduction. Use Game Optimizer to select the appropriate game genre and adjust picture or audio presets quickly.
Recommendations
For optimal image quality, use 4K HDR content and high-speed HDMI cables. Keep firmware updated to ensure compatibility with the latest gaming features and HGiG profiles.

## Specifications

### Display

| Feature | Value |
|---|---|
| Display diagonal | 50 " |
| HD type | 4K Ultra HD |
| Display technology | LED |
| LED backlighting type | Direct-LED |
| Display resolution | 3840 x 2160 |
| LED backlight | Yes |
| Screen shape | Flat |
| Display brightness | 300 cd/m² |
| Native refresh rate | 60 Hz |

### Smart TV

| Feature | Value |
|---|---|
| Smart TV | Yes |
| Internet TV | Yes |
| Operating system installed | webOS |
| Operating system version | 23 |
| Smart modes | Vivid, Standard, Filmmaker, Game |

### Ports & interfaces

| Feature | Value |
|---|---|
| HDMI version | 2.1 |
| HDMI ports quantity | 3 |
| USB 2.0 ports quantity | 1 |
| Ethernet LAN (RJ-45) ports | 1 |
| RF ports quantity | 1 |
| Common interface (CI) | Yes |
| Audio Return Channel (ARC) | Yes |

### Network

| Feature | Value |
|---|---|
| Wi-Fi | Yes |
| Wi-Fi standards | Wi-Fi 5 (802.11ac) |
| Ethernet LAN | Yes |
| Bluetooth | Yes |
| Bluetooth version | 5.0 |

### Audio

| Feature | Value |
|---|---|
| RMS rated power | 10 W |
| Audio output channels | 2.0 |
| Number of speakers | 2 |

### Power

| Feature | Value |
|---|---|
| Energy efficiency class (SDR) | F |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) per 1000 hours | 65 kWh |
| Energy consumption (HDR) per 1000 hours | 129 kWh |
| Power consumption (sleep) | 0.5 W |
| AC input frequency | 50/60 |
| AC input voltage | 100 - 240 |
| Energy efficiency scale | A to G |

### Design

| Feature | Value |
|---|---|
| Product colour | Black |

### Other features

| Feature | Value |
|---|---|
| Stand depth | 200 mm |

### Performance

| Feature | Value |
|---|---|
| Video upscaling | Yes |
| Picture processing technology | LG AI Picture |
| High Dynamic Range (HDR) supported | Yes |
| Remote access | Yes |

### Weight & dimensions

| Feature | Value |
|---|---|
| Stand width | 804 mm |
| Width (with stand) | 1121 mm |
| Height (with stand) | 651 mm |
| Depth (with stand) | 57.1 mm |
| Weight (without stand) | 11700 g |
| Height (without stand) | 651 mm |
| Width (without stand) | 1121 mm |
| Depth (without stand) | 57.1 mm |
| Weight (with stand) | 11800 g |

### Management features

| Feature | Value |
|---|---|
| Hotel mode | Yes |

### Packaging data

| Feature | Value |
|---|---|
| Package weight | 14500 g |
| Package depth | 152 mm |
| Package height | 775 mm |
| Package width | 1215 mm |
| Package type | Box |

### Packaging content

| Feature | Value |
|---|---|
| Remote control included | Yes |
| Cables included | AC |
| Desktop stand | Yes |

### Features

| Feature | Value |
|---|---|
| 4K Ultra HD upscaling | Yes |

## FAQ

### How much does the TV LG 50UR781C cost, and is it available for purchase?

The price is 428.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 64 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 20.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can TV LG 50UR781C be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, hd type, display technology, led backlighting type, display resolution, operating system installed, wi-fi, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

### Where can I download the instructions for TV LG 50UR781C?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

## Image

https://aio.lv/img/cache/product/10621800/65430832_large.webp