# Smart TV LG 50UR781C 50" 4K Ultra HD LED, Wi‑Fi, webOS, HDMI 2.1, Direct‑LED, 3840x2160

**URL:** https://aio.lv/en/product--lg-50ur781c0lkaeu--11596479
**Data updated:** 2026-01-21 12:11 (EET)
**Category:** Televisions
**Manufacturer:** LG
**Manufacturer code:** 50UR781C0LK.AEU
**EAN:** 8806084403834
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 486.99 €
**Prices and availability valid until:** 2026-07-28 23:59
**Price without VAT (21%):** 402.47 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-50ur781c0lkaeu--11596479

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 09.07.2026 | free |
| Courier delivery to door | 14.07.2026 | 11.64 EUR |

## Summary description

LG 50UR781C is a 50" (127 cm) Smart TV with 4K Ultra HD (3840x2160) resolution and Direct‑LED backlight. It runs webOS (version 23) and supports Wi‑Fi (802.11ac), Bluetooth 5.0 and Ethernet. Features include LG AI Picture upscaling, HDR support, HDMI 2.1 (3 ports), ARC, USB 2.0, 2.0‑channel 10 W audio, hotel mode and remote access. Measurements: 1121×651×57.1 mm (W×H×D), weight ~11.7–11.8 kg.

## Long description

The LG 50UR781C is a 50" 4K Ultra HD Smart TV with LED Direct-LED backlighting and a flat panel design. It delivers a 3840 x 2160 resolution and 300 cd/m² brightness for clear, detailed images. The TV runs webOS, supports multiple digital broadcast standards and HDR content, and offers built-in Wi‑Fi, Ethernet and Chromecast for convenient streaming and connectivity.
Advantages
This LG 50" 4K Ultra HD LED TV provides four times the pixel accuracy of Full HD for sharper detail and more vivid colours. Its slim bezel and slim-panel design integrate easily into living spaces. Gaming features such as HGiG compatibility and a Game Optimizer menu centralize HDR game settings and quick genre-based adjustments to improve gameplay experience.
Suitable for
Everyday TV watching and streaming movies or series
Console and HDR-capable PC gaming
Connecting set-top boxes and digital broadcasts (DVB-T/T2, DVB-C, DVB-S/S2)
Use in living rooms or bedrooms with VESA wall mounting
Key specifications
Screen size: 50" (126 cm)
Resolution: 4K Ultra HD 3840 x 2160, 16:9
Display technology: LED with Direct-LED backlight
Brightness: 300 cd/m²
Operating system: webOS
HDR: High Dynamic Range supported; HGiG compatible
Connectivity: Wi‑Fi, Ethernet LAN, Bluetooth, Built-in Chromecast
Digital tuners: DVB-T, DVB-T2, DVB-C, DVB-S, DVB-S2
Energy class (SDR): F; Energy consumption (SDR): 65 kWh/1000 h
VESA mounting supported
Colour: Black
How to use
Place the TV on a stable stand or mount it on a VESA-compatible wall bracket. Connect the power and any external devices (set-top box, console or Blu-ray player) via HDMI or network connections. Use the initial webOS setup to connect to Wi‑Fi or Ethernet, sign in to streaming services, and run any available software updates. Open the Game Optimizer from the settings menu when playing games to select genre presets and fine-tune HDR and picture options.
Usage recommendations
For best picture quality, view 4K HDR content from supported streaming services or compatible HDR sources and ensure a stable high-speed internet connection for smooth streaming. Adjust picture mode and brightness to suit ambient lighting and enable Game Optimizer settings for low-latency gameplay.

## Specifications

### Display

| Feature | Value |
|---|---|
| Display diagonal | 50 " |
| Display diagonal (metric) | 126 cm |
| HD type | 4K Ultra HD |
| Display technology | LED |
| LED backlighting type | Direct-LED |
| Display resolution | 3840 x 2160 |
| LED backlight | Yes |
| Screen shape | Flat |
| Display brightness | 300 cd/m² |
| Native refresh rate | 60 Hz |
| Native aspect ratio | 16:9 |

### Smart TV

| Feature | Value |
|---|---|
| Smart TV | Yes |
| Internet TV | Yes |
| Operating system installed | webOS |
| Operating system version | 23 |
| Apple AirPlay 2 support | Yes |
| Smart modes | Filmmaker, Game, Vivid, Standard |
| Built-in Chromecast | Yes |

### Ports & interfaces

| Feature | Value |
|---|---|
| HDMI version | 2.1 |
| HDMI ports quantity | 3 |
| USB 2.0 ports quantity | 1 |
| Ethernet LAN (RJ-45) ports | 1 |
| RF ports quantity | 1 |
| Common interface (CI) | Yes |
| Common interface Plus (CI+) | Yes |
| Audio Return Channel (ARC) | Yes |

### Network

| Feature | Value |
|---|---|
| Wi-Fi | Yes |
| Wi-Fi standards | Wi-Fi 5 (802.11ac) |
| Ethernet LAN | Yes |
| Bluetooth | Yes |
| Web browser | Yes |
| Bluetooth version | 5.0 |
| Bluetooth profiles | A2DP |

### Audio

| Feature | Value |
|---|---|
| Enhanced Audio Return Channel (eARC) | Yes |
| Audio decoders | Dolby Digital |
| RMS rated power | 10 W |
| Audio output channels | 2.0 |
| Built-in subwoofer | No |
| Number of speakers | 2 |

### TV tuner

| Feature | Value |
|---|---|
| Digital signal format system | DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2 |

### Technical details

| Feature | Value |
|---|---|
| Picture-in-Picture | Yes |

### Power

| Feature | Value |
|---|---|
| Energy efficiency class (SDR) | F |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) per 1000 hours | 65 kWh |
| Energy consumption (HDR) per 1000 hours | 129 kWh |
| Power consumption (standby) | 0.5 W |
| Power consumption (sleep) | 0.5 W |
| AC input frequency | 50/60 |
| AC input voltage | 100 - 240 |
| Energy efficiency scale | A to G |

### Design

| Feature | Value |
|---|---|
| Product colour | Black |
| VESA mounting | Yes |

### Other features

| Feature | Value |
|---|---|
| Stand depth | 200 mm |
| DVD player | No |
| Digital Living Network Alliance (DLNA) certified | Yes |
| Warranty period | 2 year(s) |

### Performance

| Feature | Value |
|---|---|
| Video upscaling | Yes |
| USB recording | Yes |
| Picture processing technology | LG AI Picture |
| High Dynamic Range (HDR) supported | Yes |
| High Dynamic Range (HDR) technology | Filmmaker Mode, High Dynamic Range 10+ (HDR10 Plus), Hybrid Log-Gamma (HLG) |
| Remote access | Yes |

### Weight & dimensions

| Feature | Value |
|---|---|
| Stand width | 804 mm |
| Width (with stand) | 1121 mm |
| Height (with stand) | 651 mm |
| Depth (with stand) | 57.1 mm |
| Weight (without stand) | 11700 g |
| Height (without stand) | 651 mm |
| Width (without stand) | 1121 mm |
| Depth (without stand) | 57.1 mm |
| Weight (with stand) | 11800 g |

### Management features

| Feature | Value |
|---|---|
| Electronic Programme Guide (EPG) | Yes |
| Hotel mode | Yes |
| Works with Amazon Alexa | Yes |
| Basic hotel mode | Yes |
| Works with the Google Assistant | No |
| Works with Samsung Bixby | No |
| Works with Apple Siri | No |

### Packaging data

| Feature | Value |
|---|---|
| Package weight | 14500 g |
| Package depth | 152 mm |
| Package height | 775 mm |
| Package width | 1215 mm |
| Package type | Box |

### Packaging content

| Feature | Value |
|---|---|
| Remote control included | Yes |
| Cables included | AC |
| Desktop stand | Yes |
| Soundbar included | No |

### Features

| Feature | Value |
|---|---|
| 4K Ultra HD upscaling | Yes |
| Frameless design | No |

### File formats

| Feature | Value |
|---|---|
| Video formats supported | H.264 |

## FAQ

### How much does the LG Smart TV 50UR781C 50" 4K cost, and is it available for purchase?

The price is 486.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 64 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 09.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can LG Smart TV 50UR781C 50" 4K be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display diagonal (metric), hd type, display technology, led backlighting type, display resolution, operating system installed, wi-fi, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

### Where can I download the instructions for LG Smart TV 50UR781C 50" 4K?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

## Image

https://aio.lv/img/cache/product/11596479/66742942_large.webp