# TV Set\|LG\|55 "\|4K Ultra HD\|3840 x 2160 pixels\|Flat\|16:9\|LCD\|55UA731C

**URL:** https://aio.lv/en/product--lg-55ua731c--12491299
**Data updated:** 2026-06-10 17:23 (EEST)
**Category:** Televisions
**Manufacturer:** LG
**Manufacturer code:** 55UA731C
**EAN:** 8806096588734
**Warranty:** 1 Year
**Availability:** Available for order
**Price:** 301.99 €
**Prices and availability valid until:** 2026-07-27 23:59
**Price without VAT (21%):** 249.58 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-55ua731c--12491299

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | Wednesday | free |
| Courier delivery to door | 06.07.2026 | 4.99 EUR |

## Summary description

The LG 55UA731C is a 55-inch 4K UHD LCD television designed for high-quality home entertainment. Featuring a sharp 4K resolution, this model delivers detailed visuals and vibrant colors for an immersive viewing experience. It is suitable for various media content, including movies, gaming, and streaming services, providing reliable performance and clear picture quality for any living room or media setup.

## Long description

4K UHD, Vibrant Viewing in Ultra High Resolution
LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colors with four times more pixel accuracy than Full HD. LG’s powerful processor boosts the resolution to the original quality and 4K Super Upscaling enhances resolution, brightness, and clarity. Vibrant colors and brightness take the screen resolution to new heights. Jump into elevated image quality with sharper contrast by HDR10 Pro.

Get Total Connectivity from Your TV
Cast your apps directly onto your TV. See content from your iPhone or Android device on your LG TV screen effortlessly with Apple AirPlay and Chromecast built-in.

Easily Accessible to
Netflix Application
Experience a wide variety of video content from Netflix on UA731C. Enjoy the comfort of your room and a streaming service that offers a thousands of selections.

Slim Depth for a Sleek Look
With a slim design, the UA731C series integrates smoothly into the interiors, delivering a modern impression to guest.
 
Category CodeTVP 
CnCode85287240 
Unit Box Height0.82 
Unit Box Length1.38 
Unit Box Width0.12 
Display diagonal55 "
Display diagonal (metric)139 cm
Display resolution3840 x 2160 pixels
Display technologyLCD 
HD type4K Ultra HD 
LED backlightYes 
LED backlighting typeDirect-LED 
Native aspect ratio16:9 
Native refresh rate60 Hz
Screen shapeFlat 
Apple AirPlay 2 supportYes 
Internet TVYes 
Operating system installedWebOS 
Operating system version25 
Smart TVYes 
Common interface (CI)Yes 
Digital audio optical out1 
HDMI ports quantity3 
PC in (D-Sub)No 
USB 2.0 ports quantity2 
Number of speakers2 
RMS rated power20 W
BluetoothYes 
Ethernet LANYes 
Wi-FiYes 
Wi-Fi standards802.11a/802.11b/802.11g/Wi-Fi 4 (802.11n)/Wi-Fi 5 (802.11ac) 
Panel mounting interface300 x 200 mm
Product colourBlack 
Rollable displayNo 
Stand colourBlack 
Stand typeLegs stand 
VESA mountingYes 
4K Ultra HD upscalingYes 
High Dynamic Range (HDR) supportedYes 
High Dynamic Range (HDR) technologyHigh Dynamic Range 10 (HDR10)/High Dynamic Range 10 Pro (HDR10 Pro) 
Picture processora7 Gen 8 AI Processor 4K 
Analog signal format systemPAL/SECAM 
Digital signal format systemDVB-C/DVB-S2/DVB-T2 
Tuner typeAnalog & digital 
Hotel modeYes 
AC input frequency50/60 Hz
AC input voltage100-240 V
Energy consumption (HDR) per 1000 hours105 kWh
Energy consumption (SDR) per 1000 hours77 kWh
Energy efficiency class (HDR)G 
Energy efficiency class (SDR)F 
Energy efficiency scaleA to G 
Power consumption (standby)0.5 W
Operating temperature (T-T)0 - 40 °C
Depth (without stand)67.9 mm
Desktop standYes 
Shipping Box Depth138 cm
Shipping Box Height82 cm
Shipping Box Weight15.8000001907 kg
Shipping Box Width12 cm
Data Sheet (Link)https://eprel.ec.europa.eu/api/product/2387961/fiches?language=EN 
Energy efficiency classF 
EPREL Registration Number2387961 
EPREL Version Number1.001 
Model name55UA731C 
Unit Calculated Volume0.1358 cubm
Product Net Weight14.5 kg
Unit Calculated Weight15.8 kg

## Specifications

### Technical details

| Feature | Value |
|---|---|
| Energy efficiency class | F |

## FAQ

### How much does the LG 55UA731C 55-inch 4K UHD LCD TV cost, and is it available for purchase?

The price is 301.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 202 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on Wednesday at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can LG 55UA731C 55-inch 4K UHD LCD TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy efficiency class, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

### Where can I download the instructions for LG 55UA731C 55-inch 4K UHD LCD TV?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

## Image

https://aio.lv/img/cache/product/12491299/68868856_large.webp