# TV LG 55UR781C 55" 4K Ultra HD LED 3840 x 2160

**URL:** https://aio.lv/en/product--lg-55ur781c--10619932
**Data updated:** 2025-12-17 11:28 (EET)
**Category:** Televisions
**Manufacturer:** LG
**Manufacturer code:** 55UR781C
**EAN:** 8806084414830
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 543.99 €
**Prices and availability valid until:** 2026-07-19 23:59
**Price without VAT (21%):** 449.58 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-55ur781c--10619932

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 08.07.2026 | free |
| Courier delivery to door | 13.07.2026 | 13.74 EUR |

## Summary description

The LG 55UR781C is a 55-inch 4K Ultra HD Smart TV featuring LED display technology with a resolution of 3840 x 2160 pixels. It offers Direct-LED backlighting and a brightness of 300 cd/m², ensuring vibrant visuals. With built-in Wi-Fi and Ethernet LAN connectivity, you can easily stream your favorite content. The sleek black design complements any room decor, making it a stylish addition to your home entertainment setup.

## Long description

The LG 55UR781C is a 55" 4K Ultra HD LED TV with a 3840 x 2160 resolution and Direct-LED backlighting. The screen delivers four times the pixel clarity of Full HD for detailed, natural-looking images, and a slim black panel with narrow bezel integrates cleanly into home interiors. Built-in Wi‑Fi and Ethernet LAN enable smart streaming and connected features.
Advantages
This LG UHD TV provides ultra high resolution images with vivid colour reproduction and a 300 cd/m² brightness level for clear picture performance. The Direct-LED backlight supports consistent illumination across the panel. Gaming-oriented features such as HGiG compatibility and a Game Optimizer menu simplify HDR game rendering and let you access relevant game settings quickly. Energy efficiency ratings and estimated energy consumption are listed for SDR and HDR usage.
Suitable for
Home cinema and TV viewing in living rooms or bedrooms
Streaming internet content via built‑in Wi‑Fi or Ethernet
Console and HDR gaming with game-optimized picture settings
Key specifications
Display diagonal: 55"
Resolution: 3840 x 2160 (4K Ultra HD)
Display technology: LED with Direct-LED backlighting
Brightness: 300 cd/m²
Connectivity: Built-in Wi‑Fi, Ethernet LAN
Energy class: G (SDR: G, HDR: G)
Energy consumption: 81 kWh/1000 h (SDR), 121 kWh/1000 h (HDR)
Colour: Black
How to use
Place the TV on a stable stand or mount it on a compatible wall bracket following the manufacturer’s mounting instructions. Connect power and attach any external devices via HDMI, optical or network connections as required. Use the built‑in Wi‑Fi or Ethernet to set up network access, sign in to smart services, and update the TV software when prompted. Access the Game Optimizer from the picture or gaming menu to select game genre settings and adjust HDR options for optimal gameplay.
Usage recommendations
For best picture quality, position the TV to avoid direct sunlight on the screen, set the appropriate picture mode for the content type (e.g., Movie or Game), and ensure the TV firmware is kept up to date. When gaming with HDR content, enable HGiG-compatible settings for accurate HDR rendering.

## Specifications

### Display

| Feature | Value |
|---|---|
| Display diagonal | 55 " |
| HD type | 4K Ultra HD |
| Display technology | LED |
| LED backlighting type | Direct-LED |
| Display resolution | 3840 x 2160 |
| LED backlight | Yes |
| Screen shape | Flat |
| Display brightness | 300 cd/m² |
| Supported graphics resolutions | 3840 x 2160 |
| Native refresh rate | 50 Hz |

### Smart TV

| Feature | Value |
|---|---|
| Smart TV | Yes |
| Internet TV | Yes |
| Smart modes | Vivid, Standard, Sports, Game, Filmmaker, Cinema |

### Ports & interfaces

| Feature | Value |
|---|---|
| HDMI version | 2.1 |
| HDMI ports quantity | 3 |
| USB 2.0 ports quantity | 2 |
| Ethernet LAN (RJ-45) ports | 1 |
| RF ports quantity | 1 |

### Network

| Feature | Value |
|---|---|
| Wi-Fi | Yes |
| Wi-Fi standards | Wi-Fi 5 (802.11ac) |
| Ethernet LAN | Yes |
| Bluetooth | Yes |
| Bluetooth version | 5.0 |

### Audio

| Feature | Value |
|---|---|
| RMS rated power | 20 W |
| Number of speakers | 2 |
| Sound modes | Clear Voice Pro, AI Sound |

### Power

| Feature | Value |
|---|---|
| Energy efficiency class | G |
| Energy efficiency class (SDR) | G |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) per 1000 hours | 81 kWh |
| Energy consumption (HDR) per 1000 hours | 121 kWh |
| Power consumption (standby) | 0.5 W |
| AC input frequency | 50/60 |
| AC input voltage | 100 - 240 |
| Energy efficiency scale | A to G |

### Design

| Feature | Value |
|---|---|
| Product colour | Black |
| Panel mounting interface | 300 x 300 |
| VESA mounting | Yes |
| Introduction year | 2023 |

### Other features

| Feature | Value |
|---|---|
| Stand depth | 230 mm |

### Performance

| Feature | Value |
|---|---|
| Processor cores | 4 |
| High Dynamic Range (HDR) supported | Yes |
| High Dynamic Range (HDR) technology | High Dynamic Range 10 (HDR10) |
| Eco sensor | Yes |
| Game features | Auto Low Latency Mode (ALLM), Game Optimizer, HGiG |

### Weight & dimensions

| Feature | Value |
|---|---|
| Stand width | 948 mm |
| Width (with stand) | 1235 mm |
| Height (with stand) | 780 mm |
| Depth (with stand) | 230 mm |
| Weight (without stand) | 14000 g |
| Height (without stand) | 715 mm |
| Width (without stand) | 1235 mm |
| Depth (without stand) | 57.5 mm |
| Weight (with stand) | 14100 g |

### Packaging data

| Feature | Value |
|---|---|
| Package weight | 18900 g |
| Package depth | 162 mm |
| Package height | 810 mm |
| Package width | 1360 mm |

### Packaging content

| Feature | Value |
|---|---|
| Remote control included | Yes |
| Cables included | AC |

### Features

| Feature | Value |
|---|---|
| 4K Ultra HD upscaling | Yes |

### File formats

| Feature | Value |
|---|---|
| Audio formats supported | EAC3, AC4, AC3, MP2, AAC HE, AAC, WMA, PCM, MP3 |

## FAQ

### How much does the TV LG 55UR781C cost, and is it available for purchase?

The price is 543.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 6 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 08.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can TV LG 55UR781C be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, hd type, display technology, led backlighting type, display resolution, wi-fi, energy efficiency class, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

### Where can I download the instructions for TV LG 55UR781C?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

## Image

https://aio.lv/img/cache/product/10619932/65430796_large.webp