# LG OLED77C54LA 77-inch 4K Ultra HD OLED evo AI Television

**URL:** https://aio.lv/en/product--lg-oled77c54la--12477591
**Data updated:** 2026-05-22 07:21 (EEST)
**Category:** Televisions
**Manufacturer:** LG
**Manufacturer code:** OLED77C54LA
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 2 110.49 €
**Prices and availability valid until:** 2026-07-24 23:59
**Price without VAT (21%):** 1 744.21 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-oled77c54la--12477591

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 15.07.2026 | free |
| Courier delivery to door | 20.07.2026 | 53.99 EUR |

## Summary description

The LG OLED77C54LA is a 77-inch 4K Ultra HD television featuring advanced OLED evo technology and AI-driven image processing. This smart TV delivers exceptional contrast, deep blacks, and vibrant colors, making it ideal for high-end home cinema setups. With its sleek design and integrated AI features, it provides an immersive viewing experience for movies, gaming, and streaming content with superior clarity and detail.

## Long description

The LG OLED77C54LA is a premium 77-inch 4K Ultra HD television that utilizes advanced OLED evo technology to provide a superior visual experience. By combining self-lit pixel technology with AI-driven image processing, this smart TV achieves perfect black levels, infinite contrast, and highly accurate color reproduction. Its large display and sophisticated design make it a centerpiece for any modern home entertainment system, ensuring that every frame is rendered with exceptional clarity and depth.
Advantages
The primary benefit of the OLED evo panel is its ability to deliver higher brightness and sharper detail compared to standard OLED displays. The integrated AI processor optimizes both picture and sound in real-time, adjusting settings based on the content being viewed to ensure the best possible performance. Furthermore, the television supports high-end gaming features and seamless streaming integration, providing a versatile platform for all types of media consumption.
Suitable for
High-end home cinema setups
Immersive gaming experiences with low latency
Streaming 4K HDR content from popular platforms
Large living rooms requiring a cinematic display
This television may not be the ideal choice for environments with extremely high levels of direct sunlight, as the screen surface is optimized for controlled lighting conditions. Additionally, users who primarily watch static content for extended periods may prefer alternative display technologies to avoid potential image retention concerns.
Key specifications
Display size: 77 inches
Resolution: 4K Ultra HD
Panel technology: OLED evo
Smart platform: Integrated AI-powered OS
Connectivity: Multiple HDMI and USB ports
To begin using the television, connect your external devices such as gaming consoles or media players to the HDMI ports and plug the unit into a grounded power outlet. Follow the on-screen setup wizard to connect the TV to your home Wi-Fi network and configure your preferred streaming accounts. You can navigate the interface using the included remote control or voice commands to access your favorite applications and settings.
What to consider before purchase
Ensure your wall mount or furniture can support the weight and dimensions of a 77-inch display
Check the availability of high-speed internet for optimal 4K streaming
Verify that your existing audio equipment is compatible with the TV's output options
For the best viewing experience, place the television at eye level and maintain a comfortable distance from the screen. Regularly update the system software to ensure access to the latest features and security improvements.

## FAQ

### How much does the LG OLED77C54LA 77-inch 4K OLED evo Smart TV cost, and is it available for purchase?

The price is 2,110.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 15.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

### Can LG OLED77C54LA 77-inch 4K OLED evo Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty