# LG OLED77C6ELB 77-inch 4K UHD Smart TV 120Hz

**URL:** https://aio.lv/en/product--lg-oled77c6elbaeud--12576854
**Data updated:** 2026-07-11 23:07 (EEST)
**Category:** Televisions
**Manufacturer:** LG
**Manufacturer code:** OLED77C6ELB.AEUD
**EAN:** 8806096828991
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 2 646.49 €
**Prices and availability valid until:** 2026-08-17 23:59
**Price without VAT (21%):** 2 187.18 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--lg-oled77c6elbaeud--12576854

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 03.08.2026 | free |
| Courier delivery to door | 06.08.2026 | 4.99 EUR |

## Summary description

The LG OLED77C6ELB is a 77-inch 4K UHD Smart TV featuring a 120Hz refresh rate for smooth motion. Equipped with OLED technology, it delivers deep blacks and vibrant colors. Includes 4 HDMI ports, 2 USB ports, integrated Wi-Fi, and PVR functionality for recording. This energy-efficient E-class television is designed for high-quality home cinema entertainment and gaming.

## Long description

The LG OLED77C6ELB is a premium 77-inch 4K UHD Smart TV designed to provide an immersive home cinema experience. Utilizing advanced OLED display technology, this television achieves perfect black levels and exceptional color accuracy, ensuring that every scene is rendered with stunning clarity and depth. With a 120Hz refresh rate, the display handles fast-moving action with remarkable smoothness, making it an excellent choice for both high-definition movies and competitive gaming.
Advantages
The primary benefit of this LG OLED television is its self-lighting pixel technology, which eliminates the need for a traditional backlight and allows for infinite contrast ratios. The large 77-inch screen size creates a cinematic atmosphere in any living room, while the 4K UHD resolution ensures sharp detail even on a display of this scale. Furthermore, the integrated smart features and high refresh rate provide a versatile platform that caters to modern entertainment needs, from streaming high-bitrate content to playing the latest console games with minimal motion blur.
Suitable for
Immersive home cinema setups
High-performance gaming consoles
Streaming 4K HDR content
Large living room entertainment areas
When it may not be suitable
This television may not be the ideal choice for environments with extremely high levels of direct sunlight, as OLED panels can be susceptible to glare. Additionally, users who require a compact display for smaller rooms or secondary monitors may find the 77-inch form factor too large for their specific spatial requirements.
Key specifications
Display size: 77 inches
Resolution: 4K UHD (3840 x 2160 pixels)
Refresh rate: 120Hz
Connectivity: 4 HDMI ports, 2 USB ports
Network: Integrated Wi-Fi
Features: PVR recording functionality
Energy efficiency class: E
How to use
To begin using the LG OLED77C6ELB, connect your external devices such as gaming consoles or media players to the HDMI ports located on the rear or side panel. Once powered on, follow the on-screen setup wizard to connect the television to your home Wi-Fi network. You can access streaming services and apps through the integrated smart interface. For recording live broadcasts, insert a compatible USB storage device into the designated port and utilize the PVR menu to schedule or start recordings.
What to consider before purchase
Ensure your wall mount or television stand supports the weight and dimensions of a 77-inch display.
Verify that your internet connection speed is sufficient for 4K streaming.
Check the available space in your room to ensure optimal viewing distance.
Usage recommendations
For the best visual experience, place the television in a room where ambient light can be controlled. Regularly update the firmware through the settings menu to ensure access to the latest features and security improvements.

## FAQ

### How much does the LG OLED77C6ELB 77-inch 4K UHD Smart TV cost, and is it available for purchase?

The price is 2,646.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 2 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 03.08.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

### Can LG OLED77C6ELB 77-inch 4K UHD Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty