# Hair coloring cream L’Oreal Paris Exellence 3.11 Ultra Ash Dark Brown — permanent hair dye

**URL:** https://aio.lv/en/product--loreal-paris-0216330--11216004
**Data updated:** 2026-03-07 19:51 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** L’Oreal Paris
**Manufacturer code:** 0216330
**EAN:** 3600523940011
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 14.99 €
**Prices and availability valid until:** 2026-08-03 23:59
**Price without VAT (21%):** 12.39 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--loreal-paris-0216330--11216004

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 22.07.2026 | free |
| Pickup points | 27.07.2026 | 1.89 EUR |
| Courier delivery to door | 27.07.2026 | 4.99 EUR |

## Summary description

Permanent hair coloring cream L’Oreal Paris Exellence 3.11 Ultra Ash Dark Brown. Ready-to-use creme hair dye formulated to provide long-lasting colour and grey coverage with an ash-toned dark brown shade. Intended for at-home or professional use to change or refresh natural hair colour and cover grays; follow package instructions for developer ratio and application time.

## Long description

L’Oreal Paris Exellence 3.11 Ultra Ash Dark Brown is a permanent hair colouring cream formulated to deliver long-lasting, uniform colour with natural-looking ash undertones. The ready-to-use creme dye is designed to cover grey hair effectively while depositing a dark brown shade with cool, subdued ash tones. Suitable for home or professional application, this product requires mixing with the recommended developer and following the package timing for optimal results.
Advantages
This permanent cream provides even colour and reliable grey coverage in a single-step application. The formulation spreads smoothly for consistent saturation and helps reduce brassiness through its ash tone. The ready-to-use texture simplifies application, and the permanent formula ensures durable results that resist fading under normal washing routines.
Suitable for
 Covering up to 100% grey hair
 Changing or refreshing natural dark brown hair colour
 Neutralizing warm or brassy tones with an ash shade
 At-home hair colouring for experienced users and consumers following instructions
 Use in salons for clients requesting an ash dark brown result
Key specifications
 Colour tone: Ultra Ash Dark Brown (cool, ash-toned dark brown)
 Product form: cream (ready-to-use when mixed as instructed)
 Coverage: formulated for full grey coverage
 Type: permanent hair colour
 Intended application: scalp and full-length colouring
How to use
Prepare and use the product according to the manufacturer’s instructions printed on the packaging. Mix the cream colour with the appropriate developer in the recommended ratio, applying to dry hair. For first-time colouring or full grey coverage, apply to the roots first and then work through the lengths. Observe the indicated development time and perform a strand test if unsure about the result. Rinse thoroughly and follow with post-colour care as directed.
Usage recommendations
Perform an allergy skin test 48 hours before application. Use gloves and protect clothing and surfaces. If you have previously used oxidative hair colour or have chemically treated hair, consider consulting a professional to select the appropriate developer strength and processing time for best results.

## FAQ

### How much does the L’Oreal Paris Exellence 3.11 hair coloring cream cost, and is it available for purchase?

The price is 14.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 7 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 22.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All L’Oreal Paris products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized L’Oreal Paris service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11216004/62017519_large.webp