# Hair Color Cream L’Oreal Paris Exellence 7.11 Ultra Ash Blonde — permanent hair dye 7.11

**URL:** https://aio.lv/en/product--loreal-paris-0216370--11218592
**Data updated:** 2026-03-07 19:52 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** L’Oreal Paris
**Manufacturer code:** 0216370
**EAN:** 3600523940219
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 13.49 €
**Prices and availability valid until:** 2026-08-01 23:59
**Price without VAT (21%):** 11.15 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--loreal-paris-0216370--11218592

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 17.07.2026 | free |
| Pickup points | 22.07.2026 | 1.89 EUR |
| Courier delivery to door | 22.07.2026 | 4.99 EUR |

## Summary description

L’Oreal Paris Exellence 7.11 Ultra Ash Blonde is a permanent hair color cream in shade 7.11 designed to provide long-lasting coverage and ash-toned blonde results. The product is formulated to evenly deposit pigment, cover greys and deliver consistent color depth. Suitable for at-home use, it includes developer and care components for improved shine and conditioning.

## Long description

L’Oreal Paris Exellence 7.11 Ultra Ash Blonde is a permanent hair colour cream formulated to deliver an even, long-lasting ash-blonde result. The kit includes colour cream, developer and care components designed to cover greys and provide uniform pigment deposition from root to tip. The formulation aims to leave hair with consistent tone, controlled neutralisation of warm undertones and improved manageability and shine after application.
Advantages
This permanent hair dye provides reliable grey coverage and a stable ash-blonde shade with uniform colour development. The integrated developer and conditioning elements help improve hair texture and reduce post-colour dryness. The product is produced for at-home use with clear application steps, ensuring predictable results when instructions are followed. The cream formula promotes even pigment distribution and helps neutralise unwanted warm or brassy tones.
Suitable for
 Covering natural grey hair and achieving uniform ash-blonde tones
 At-home permanent colour changes from natural light brown to blonde shades
 Neutralising yellow or brassy undertones in previously lightened hair
 Refreshing or maintaining ash-blonde colour between salon visits
Key specifications
 Shade: 7.11 Ultra Ash Blonde (ash-toned blonde)
 Type: Permanent cream hair colour
 Format: Cream formula with included developer and after-care component
 Coverage: Formulated for grey coverage and even pigment deposition
 Finish: Ash-neutralised blonde with improved shine and conditioning
How to use
Perform a skin allergy test 48 hours before use. Put on protective gloves and prepare the colour mixture according to the included instructions by combining the colour cream and developer. Apply to dry, unwashed hair starting at the roots and working through to the lengths for full coverage; follow the exact timing guidance in the leaflet to achieve the target shade. Rinse thoroughly and apply the included care conditioner to help close the cuticle and improve shine. Dry and style as usual.
Usage recommendations
Follow the enclosed instructions precisely, including timing and the allergy test. For best results, use on healthy hair or after pre-treatment recommended by a professional if hair is previously chemically treated or heavily lightened. Use colour-safe shampoos and conditioners to prolong shade longevity and schedule touch-ups according to your natural regrowth.

## FAQ

### How much does the L’Oreal Paris Exellence 7.11 Ultra Ash Blonde hair dye cost, and is it available for purchase?

The price is 13.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 6 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 17.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All L’Oreal Paris products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized L’Oreal Paris service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11218592/62033852_large.webp