# Hair Dye L’Oreal Paris Recital Preference Extreme Platinium — permanent hair color, shade: Extreme Platinium

**URL:** https://aio.lv/en/product--loreal-paris-0281705--11804383
**Data updated:** 2026-03-09 07:51 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** L’Oreal Paris
**Manufacturer code:** 0281705
**EAN:** 3600522275961
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 14.49 €
**Prices and availability valid until:** 2026-08-04 23:59
**Price without VAT (21%):** 11.98 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--loreal-paris-0281705--11804383

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 21.07.2026 | free |
| Pickup points | 24.07.2026 | 1.89 EUR |
| Courier delivery to door | 24.07.2026 | 4.99 EUR |

## Summary description

Permanent hair dye L’Oreal Paris Recital Preference Extreme Platinium designed to change or refresh hair color to the Extreme Platinium shade. Packaged as a salon-style home hair color product from L’Oreal Paris, it is intended for full-colour application or root touch-ups. Suitable for users seeking a platinum / very light cool tone; follow manufacturer instructions for mixing, application time and aftercare.

## Long description

L’Oreal Paris Recital Preference Extreme Platinium is a permanent hair color formulated to deliver an intense, very light platinum shade. Designed for full-head color changes or root retouches at home, this salon‑style product provides uniform coverage and a cool-toned result when used according to the instructions. The formula is intended for users aiming for a pale, near‑platinum blonde and includes the components required for mixing and development to achieve the Extreme Platinium shade.
Advantages
The permanent formulation offers long-lasting color and even coverage across previously colored and natural hair. The product is formulated to create a cool, very light platinum tone with reduced warmth and visible brassiness when applied correctly. Packaging includes developer and colorant components optimized to work together to lift and deposit pigment for a uniform finish. The kit is suitable for both full applications and targeted root touch-ups, providing professional-style results in a home setting.
Suitable for
 Users seeking a very light, cool-toned platinum blonde
 Full-head color transformations to an extreme platinum shade
 Root touch-ups to maintain an existing platinum or near-platinum color
 Hair that has been pre-lightened or lightened naturally to a high level
Key specifications
 Color result: extreme platinum, cool pale blonde
 Type: permanent oxidative hair dye
 Application: full-head or root retouch
 Coverage: designed to cover regrowth and previously colored hair
 Finish: cool tone with reduced warm undertones
How to use
Follow the manufacturer’s instructions supplied with the kit for precise mixing ratios, application order and development times. Generally, mix the colorant with the provided developer in the indicated proportions, apply evenly to dry hair for full coverage or to the roots for retouches, and allow the product to process for the recommended time while monitoring color development. Rinse thoroughly until the water runs clear and apply the included aftercare or conditioning treatment to help seal the color and soothe the hair fiber.
Usage recommendations
Perform a strand test and sensitivity patch test 48 hours before full application to assess compatibility and expected color result. For hair darker than level 7, pre-lightening may be required to reach the extreme platinum result. Use the included aftercare treatment or a neutral/mauve-toned shampoo and conditioner to maintain cool tones and reduce brassiness between applications.

## FAQ

### How much does the Hair Dye L’Oreal Paris Recital Preference Extreme Platinium cost, and is it available for purchase?

The price is 14.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 19 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 21.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All L’Oreal Paris products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized L’Oreal Paris service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11804383/67205775_large.webp