# Hair dye L’Oreal Paris Excellence Creme 7.1 Ash Blonde, permanent cream hair color

**URL:** https://aio.lv/en/product--loreal-paris-0289324--11804792
**Data updated:** 2026-03-09 07:53 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** L’Oreal Paris
**Manufacturer code:** 0289324
**EAN:** 3600523320271
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 14.49 €
**Prices and availability valid until:** 2026-07-31 23:59
**Price without VAT (21%):** 11.98 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--loreal-paris-0289324--11804792

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 16.07.2026 | free |
| Pickup points | 21.07.2026 | 1.89 EUR |
| Courier delivery to door | 21.07.2026 | 4.99 EUR |

## Summary description

L’Oreal Paris Excellence Creme 7.1 is a permanent cream hair dye in ash blonde shade. Formulated for full coverage and uniform color result, it works on natural and previously colored hair to neutralize warm tones. Designed for home use, the kit typically includes cream colorant, developer, conditioning balm and application accessories for long‑lasting color and improved hair feel.

## Long description

L’Oreal Paris Excellence Creme 7.1 Ash Blonde is a permanent cream hair color formulated to deliver uniform, long‑lasting ash blonde tone while covering natural grey and previously colored hair. The kit is designed for home use and combines a creamy dye base with an oxidizing developer and a conditioning balm to help neutralize warm undertones and improve hair feel after coloring. The formulation aims to provide consistent pigment deposit and even coverage from roots to ends for a professional-looking ash blonde result.
Advantages
The product provides full grey coverage and even color distribution with a permanent cream formula that resists fading. Its ash blonde shade is engineered to counteract unwanted warm, brassy tones while maintaining natural-looking depth. Included conditioning balm helps smooth the hair surface and restore softness post-coloring. The combination of cream colorant and developer offers controlled application, reducing drip and enabling precise coverage.
Suitable for
 Covering natural grey hair and achieving uniform ash blonde color
 Neutralizing warm or brassy tones in light brown to blonde bases
 At‑home full-head color application or root touch-ups
 Medium porosity hair seeking long-lasting permanent color
Key specifications
 Shade: Ash Blonde (7.1) — cool, muted blonde tone
 Color type: Permanent oxidative cream hair dye
 Coverage: Formulated for full grey coverage and even pigment distribution
 Format: Cream consistency for controlled application
 Included care: Conditioning balm to soften and smooth hair after coloring
 Usage: Suitable for natural and previously colored hair
How to use
Follow the instructions supplied with the product. Typically mix the cream colorant with the developer in the recommended ratio until smooth, apply to dry, unwashed hair starting at the roots or areas of most contrast, and work through to the ends. Leave on for the time indicated in the instruction leaflet, then rinse thoroughly until water runs clear and apply the included conditioning balm for the advised time before rinsing. Perform a skin sensitivity test 48 hours prior to full application and follow safety precautions regarding contact with eyes and scalp.
Usage recommendations
For best results, select this ash blonde shade if your starting base is light brown to blonde; use color‑safe shampoos and conditioners to prolong tone and perform periodic gloss or toning treatments if brassiness appears over time. If hair has been previously lightened or is highly porous, consider a professional consultation to assess suitability and timing between chemical services.

## FAQ

### How much does the L’Oreal Paris Excellence Creme 7.1 Ash Blonde hair dye cost, and is it available for purchase?

The price is 14.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 16.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All L’Oreal Paris products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized L’Oreal Paris service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11804792/67206200_large.webp