# Permanent Hair Color L’Oreal Paris Recital Preference 7.23 Rich Rose

**URL:** https://aio.lv/en/product--loreal-paris-0295236--11047806
**Data updated:** 2026-03-07 18:14 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** L’Oreal Paris
**Manufacturer code:** 0295236
**EAN:** 3600523577644
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 14.49 €
**Prices and availability valid until:** 2026-08-02 23:59
**Price without VAT (21%):** 11.98 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--loreal-paris-0295236--11047806

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 20.07.2026 | free |
| Pickup points | 23.07.2026 | 1.89 EUR |
| Courier delivery to door | 23.07.2026 | 4.99 EUR |

## Summary description

L’Oreal Paris Recital Preference 7.23 Rich Rose is a permanent hair color formulation offering long-lasting pigment and grey coverage. Designed for at-home use, it provides shade 7.23 (light blonde with rich rose tones), with a developer-based dye system for uniform color result and improved shine. Suitable for users seeking a rose-tinted blonde finish and durable color retention.

## Long description

L’Oreal Paris Recital Preference 7.23 Rich Rose is a permanent at-home hair color formulated to deliver a light blonde base with pronounced rose undertones. The developer-based dye system ensures even pigment deposit and long-lasting color with grey coverage where needed. This shade is designed to provide a rose-tinted blonde finish while improving hair shine and offering durable color retention for regular color maintenance routines.
Advantages
The formula provides uniform color result and effective grey coverage for natural-looking roots and lengths. It is formulated to enhance shine and maintain pigment stability over time. The developer-based system helps the color penetrate the hair shaft for longer wear and a more saturated rose-blonde tone. Instructions and included components support safe and consistent application at home.
Suitable for
 Users seeking a rose-tinted light blonde shade with lasting pigment
 People with natural or previously lightened hair aiming to add warm rose undertones
 Those needing permanent grey coverage while achieving a soft rose hue
 At-home colouring routines where predictable, uniform results are required
Key specifications
 Shade: 7.23 — light blonde with rich rose tones
 Type: permanent oxidative hair color
 Coverage: formulated for grey coverage and natural hair blending
 Finish: enhanced shine and even pigment distribution
 Application format: cream dye to be mixed with developer
How to use
Follow the enclosed leaflet for step-by-step instructions. Perform a skin sensitivity (patch) test 48 hours before application. Mix the cream dye with the specified developer in the recommended proportions until smooth. Apply to dry, unwashed hair, starting from the roots and working through to the ends for full coverage; for root retouching, apply only to regrowth. Leave the mixture on the hair for the time indicated in the instructions, then rinse thoroughly until water runs clear and condition as directed. Use protective gloves and avoid contact with eyes; in case of contact, rinse immediately with water and seek medical advice if irritation persists.
Usage recommendations
For best results, choose pre-lightened or naturally light hair to achieve the intended rose-blonde tone. Maintain color with sulfate-free shampoos and color-protecting conditioners, and minimise heat styling to prolong pigment vibrancy. Repeat full application intervals according to the product instructions and perform regular conditioning treatments to keep hair healthy and glossy.

## FAQ

### How much does the L’Oreal Paris Recital Preference 7.23 Rich Rose hair color cost, and is it available for purchase?

The price is 14.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 32 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 20.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All L’Oreal Paris products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized L’Oreal Paris service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11047806/61717757_large.webp