# Hair colour L’Oreal Paris Majirel 50 ml — shade 7.4

**URL:** https://aio.lv/en/product--loreal-paris-1316--11804497
**Data updated:** 2026-03-09 07:52 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** L’Oreal Paris
**Manufacturer code:** 1316
**EAN:** 3474634002100
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 16.49 €
**Prices and availability valid until:** 2026-08-03 23:59
**Price without VAT (21%):** 13.63 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--loreal-paris-1316--11804497

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 27.07.2026 | free |
| Pickup points | 30.07.2026 | 1.89 EUR |
| Courier delivery to door | 30.07.2026 | 4.99 EUR |

## Summary description

Permanent hair colour L’Oreal Paris Majirel in a 50 ml tube, shade 7.4. Professional ammonia-based hair dye formulated for long-lasting, uniform colour results and grey coverage. Suitable for salon or at-home use with developer; delivers even pigment penetration and conditioning agents to help maintain hair fibre integrity and shine.

## Long description

Permanent hair colour L’Oreal Paris Majirel 50 ml in shade 7.4 is a professional ammonia-based hair dye formulated to deliver long-lasting, uniform colour and reliable grey coverage. The 50 ml tube contains concentrated cream colourant designed for use with an appropriate developer to ensure even pigment penetration and consistent results. The formula includes conditioning agents to help maintain hair fibre integrity and shine while depositing natural-looking warm blonde tones associated with shade 7.4.
Advantages
The Majirel formula provides stable, long-lasting colour with good resistance to fading and uniform coverage from root to tip. Ammonia in the composition allows effective cuticle opening for optimal pigment penetration, while included conditioning components reduce roughness and help preserve hair texture and shine. The cream texture ensures easy application and prevents excessive dripping during use.
Suitable for
Covering grey hair and achieving uniform base colour
Creating warm blonde tones and enhancing natural brunette shades
Professional salon colouring and controlled at-home applications with a compatible developer
Single-process permanent colour services
Key specifications
Product type: permanent oxidative hair colour
Volume: 50 ml cream colourant
Shade: 7.4 (warm blonde tone)
Active system: ammonia-based oxidative dye
Application form: cream for mixing with developer
Benefits: grey coverage, long-lasting pigment, conditioning agents for shine
How to use
Mix the content of the 50 ml tube with a suitable developer according to manufacturer mixing ratios and the desired result. Apply to dry, unwashed hair or following the timing instructions recommended for permanent oxidative colour services. Distribute evenly from roots to ends, leave on for the indicated processing time, then rinse thoroughly and follow with a conditioner. Always perform a patch test and strand test prior to full application to check for allergy and to preview colour result.
Usage recommendations
For best results, use with a compatible developer strength chosen according to current hair colour and desired lift. Follow safety instructions on the product packaging, wear gloves during application, and avoid contact with eyes. If scalp sensitivity or allergic reaction occurs, discontinue use and consult a professional. Store in a cool, dry place away from direct sunlight.

## FAQ

### How much does the L’Oreal Paris Majirel hair colour 7.4 50 ml cost, and is it available for purchase?

The price is 16.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 4 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 27.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All L’Oreal Paris products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized L’Oreal Paris service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11804497/67205889_large.webp