# Hair Color L’Oreal Paris Preference 3.161 Magnetic Plum — Permanent Hair Dye, Shade 3.161

**URL:** https://aio.lv/en/product--loreal-paris-3600524160982--11250617
**Data updated:** 2026-03-07 19:54 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** L’Oreal Paris
**Manufacturer code:** 3600524160982
**EAN:** 3600524160982
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 14.99 €
**Prices and availability valid until:** 2026-07-20 23:59
**Price without VAT (21%):** 12.39 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--loreal-paris-3600524160982--11250617

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 13.07.2026 | free |
| Pickup points | 16.07.2026 | 1.99 EUR |
| Courier delivery to door | 16.07.2026 | 4.99 EUR |

## Summary description

Permanent hair color L’Oreal Paris Preference in shade 3.161 Magnetic Plum. Professional-format boxed hair dye designed to change or enhance natural hair color with long-lasting pigments. Suitable for home or salon use to achieve a plum-toned brown result; follow included instructions for application, timing, and aftercare to preserve color and hair condition.

## Long description

Hair Color L’Oreal Paris Preference 3.161 Magnetic Plum is a permanent hair dye formulated to deliver a plum-toned brown result with long-lasting pigments. The boxed professional-format product contains the dye, developer and instructions needed for application at home or in a salon. The formula is designed to provide even coverage, visible depth and a cool plum nuance on natural brown to dark blonde bases when used according to the included directions.
Advantages
The permanent formula offers durable color retention and uniform pigment deposition for consistent results. The product is presented in a boxed kit with developer and clear application guidance, which supports controlled mixing and application. The shade Magnetic Plum provides a mix of brown depth and plum undertones to refresh natural color or create a noticeable tonal shift without progressive fading into undesired brassy tones when used with recommended aftercare.
Suitable for
Refreshing or changing natural brown to dark blonde hair to a plum-toned brown shade
Home application by users who follow boxed dye instructions
Salon color services seeking a stable plum-brown result
Covering up to fully covering natural grey hairs depending on starting level
Key specifications
Type: Permanent oxidative hair color
Shade family: Brown with plum/violet undertones
Result: Long-lasting color with pigment depth
Format: Boxed kit including colorant and developer
Suitable hair bases: Best on natural brown to dark blonde; results vary on lighter or previously colored hair
How to use
Follow the instructions included in the box for safe and effective application. Mix the colorant with the developer in the proportions specified, perform a skin sensitivity test prior to use, and apply to dry hair from roots to ends or root touch-up as indicated. Leave the product on for the recommended processing time, then rinse thoroughly and apply the provided conditioning treatment or a color-safe conditioner to seal the cuticle and enhance shine.
Usage recommendations
For best color longevity, use sulfate-free shampoos and products formulated for color-treated hair, avoid excessive heat styling, and limit exposure to chlorine and prolonged sun. If hair is previously dyed, perform a strand test to assess final shade and adjust pre-lightening if a lighter outcome is desired.

## FAQ

### How much does the L’Oreal Paris Preference 3.161 Magnetic Plum hair color cost, and is it available for purchase?

The price is 14.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 6 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 13.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All L’Oreal Paris products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized L’Oreal Paris service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11250617/62154729_large.webp