# Hair color L’Oreal Paris MAJIREL permanent hair dye 7.23 50 ml

**URL:** https://aio.lv/en/product--loreal-paris-s4245377--11804818
**Data updated:** 2026-03-09 07:53 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** L’Oreal Paris
**Manufacturer code:** S4245377
**EAN:** 3474634003121
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 13.49 €
**Prices and availability valid until:** 2026-08-01 23:59
**Price without VAT (21%):** 11.15 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--loreal-paris-s4245377--11804818

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 23.07.2026 | free |
| Pickup points | 28.07.2026 | 1.89 EUR |
| Courier delivery to door | 28.07.2026 | 4.99 EUR |

## Summary description

L’Oreal Paris MAJIREL is a permanent hair dye in shade 7.23 supplied in a 50 ml tube. Formulated for salon-quality color, it provides long-lasting coverage, even grey blending and tonal depth. Intended for professional and at-home use with developer; suitable for creating warm, light brown/ash-gold tones and color correction applications.

## Long description

L’Oreal Paris MAJIREL permanent hair dye 7.23 50 ml is a professional-grade permanent colour formulated to deliver long-lasting, salon-quality results. The 7.23 shade creates a warm light brown with ash-gold reflexes, designed to provide even coverage, natural-looking depth and effective blending of grey hair when mixed with a suitable developer. Supplied in a 50 ml tube, the product is intended for both professional stylists and experienced at‑home users who follow developer mixing instructions.
Advantages
This permanent hair dye offers reliable colour retention and uniform pigment deposit for consistent results. The formula is developed to provide good grey coverage and to add tonal nuances—ash and gold—without excessive warmth. In a 50 ml format it is convenient for targeted applications, colour corrections and root retouches, and it is compatible with standard L’Oreal developers for predictable mixing ratios and processing times.
Suitable for
 Creating warm light brown shades with ash-gold reflexes
 Root retouches and targeted colouring
 Blending and covering grey hair
 Colour correction and tonal adjustments in salon workflows
Key specifications
 Product type: Permanent oxidative hair dye
 Shade: 7.23 (warm light brown with ash-gold reflexes)
 Format: 50 ml tube
 Intended use: Mixed with developer for permanent colouring
 Performance: Long-lasting colour and grey coverage
How to use
Mix the hair dye with an appropriate developer at the recommended ratio according to the developer strength and desired result. Apply the mixture to dry, unwashed hair, starting at the roots and working through to the ends for full-head applications, or apply only to regrowth for retouches. Observe the suggested processing time on the developer instructions, then rinse thoroughly until the water runs clear and follow with a suitable conditioner. Always perform a patch test and strand test prior to full application to assess sensitivity and final shade outcome.
Usage recommendations
Use appropriate protective gloves, follow mixing ratios and processing times, and choose developer volume based on the starting hair level and target result. For best results, consult professional colour charts or a stylist when performing significant shade changes or colour corrections.

## FAQ

### How much does the L’Oreal Paris MAJIREL hair dye 7.23 50 ml cost, and is it available for purchase?

The price is 13.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 61 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 23.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All L’Oreal Paris products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized L’Oreal Paris service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11804818/67206224_large.webp