# Parasol diffuser Massa white 110 cm — diffusion umbrella for photography and lighting

**URL:** https://aio.lv/en/product--massa-sb1734--11646725
**Data updated:** 2026-02-16 07:00 (EET)
**Category:** Photo Studio & Lighting Equipment
**Manufacturer:** Massa
**Manufacturer code:** SB1734
**EAN:** 5904647820067
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 12.49 €
**Prices and availability valid until:** 2026-07-16 23:59
**Price without VAT (21%):** 10.32 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--massa-sb1734--11646725

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 03.07.2026 | free |
| Pickup points | 08.07.2026 | 1.99 EUR |
| Courier delivery to door | 08.07.2026 | 4.99 EUR |

## Summary description

Massa white 110 cm parasol diffuser is a lightweight diffusion umbrella designed to soften and spread light for photography and studio lighting. With a 110 cm diameter and white fabric, it produces even, non-directional illumination to reduce harsh shadows and highlights. Suitable for portrait, product, and general studio use; mounts on standard light stands for easy setup and transport.

## Long description

Massa white 110 cm parasol diffuser is a lightweight diffusion umbrella designed to soften and spread light from studio strobes, monolights and continuous lamps. With a 110 cm diameter and translucent white fabric, the parasol creates even, non-directional illumination that reduces harsh shadows and smooths highlights for portrait, product and general studio photography. The diffuser folds for transport and mounts on standard light stands and umbrella holders for quick setup.
Advantages
The white diffusion material delivers a balanced, natural-looking spread of light across the subject while maintaining good efficiency. Its 110 cm size provides broad coverage suitable for half-body and small group portraits as well as tabletop product shots. The frame and shaft are lightweight for easy handling and the umbrella’s collapsible design simplifies storage and transport. The diffuser’s neutral color does not introduce color casts when used with daylight-balanced or tungsten-balanced light sources.
Suitable for
Portrait photography (headshots, half-body, small groups)
Product and still-life photography on tabletop setups
On-location shoots requiring portable, soft lighting
Studio setups using strobes, continuous lights or speedlights with umbrella adapters
Key specifications
Diameter: 110 cm
Fabric: translucent white diffusion material
Mounting: fits standard umbrella holders and light stands
Construction: collapsible umbrella frame with lightweight shaft
Weight: lightweight design for easy handling and transport
How to use
Attach the Massa parasol diffuser to a compatible umbrella holder or directly to a light stand adapter, positioning the white fabric between the light source and the subject to diffuse output. For softer, more even illumination place the umbrella relatively close to the subject and angle it to achieve the desired shadow falloff. When using strobes, check flash power and distance to maintain correct exposure; with continuous lights adjust intensity or aperture as needed. After use collapse the umbrella along the shaft and secure it for transport or storage.
Usage recommendations
For natural skin tones and minimal color shift, use daylight-balanced light sources or set white balance appropriately in-camera when using tungsten lights. Combine the 110 cm diffuser with a bare-bulb strobe or speedlight adapter for broader, softer illumination; position multiple diffusers at different angles for reduced contrast in group portraits or product scenes.

## FAQ

### How much does the Parasol diffuser Massa 110 cm cost, and is it available for purchase?

The price is 12.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 20 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 03.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Massa products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Massa service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11646725/68520120_large.webp