# SEAGULL Soft Focus 72mm Filter — optical softening effect, 72 mm thread

**URL:** https://aio.lv/en/product--seagull-sb2178--11878702
**Data updated:** 2026-03-09 20:44 (EET)
**Category:** Camera Filters
**Manufacturer:** SEAGULL
**Manufacturer code:** SB2178
**EAN:** 5904647805200
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 15.49 €
**Prices and availability valid until:** 2026-07-12 23:59
**Price without VAT (21%):** 12.80 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--seagull-sb2178--11878702

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 01.07.2026 | free |
| Pickup points | 06.07.2026 | 1.99 EUR |
| Courier delivery to door | 06.07.2026 | 4.99 EUR |

## Summary description

SEAGULL Soft Focus 72mm filter is a threaded lens accessory designed to produce a softening optical effect for portrait and creative photography. With a 72 mm thread diameter it mounts to compatible lenses to reduce contrast and create gentle bloom around highlights. Useful for portraits, fashion, and artistic shots where subdued detail and smoother skin tones are desired.

## Long description

SEAGULL Soft Focus 72mm filter is a threaded optical accessory designed to produce a controlled softening effect on images. With a 72 mm thread diameter it attaches directly to compatible camera lenses and reduces local contrast while creating a mild bloom around highlights. The effect is intended for portrait, fashion and creative photography where slightly softened detail and smoother skin tones are required without aggressive diffusion.
Advantages
The filter provides a predictable softening effect that preserves overall image composition and color balance while reducing harsh texture and small blemishes. Its screw-in design ensures secure mounting to lenses with a 72 mm filter thread. The optical surface is engineered to produce even diffusion across the frame, maintaining usable sharpness in non-diffused areas and avoiding significant color shift.
Suitable for
Portrait photography to soften skin texture and reduce visible blemishes
Fashion and editorial shoots requiring a gentle glow around highlights
Creative and artistic photography where reduced micro-contrast is desired
Studio work and on-location sessions with controlled lighting
Key specifications
Thread diameter: 72 mm for direct mounting on compatible lenses
Optical effect: soft focus diffusion that lowers local contrast and creates highlight bloom
Mount type: screw-in filter for front lens threads
Impact on sharpness: preserved overall composition sharpness with selective softening
Typical uses: portrait, fashion, artistic and studio photography
How to use
Screw the SEAGULL Soft Focus 72mm filter onto the front of a lens with a 72 mm filter thread until it is securely seated without over-tightening. Frame and focus as usual; some autofocus systems and metering operate normally with mild diffusion in place. Adjust exposure if necessary, as highlight bloom can affect perceived contrast. For stronger or weaker softening, combine with distance, aperture and lighting adjustments rather than forcing extreme effects from the filter alone.
Usage recommendations
Use the filter at moderate apertures to retain subject separation while applying a gentle glow. Test with different light angles and intensities to control the amount of bloom; under bright highlights the effect becomes more noticeable. Clean the filter surface with a microfiber cloth and lens-safe cleaner to prevent artifacts in the image.

## FAQ

### How much does the SEAGULL Soft Focus 72mm Filter cost, and is it available for purchase?

The price is 15.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 10 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 01.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All SEAGULL products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized SEAGULL service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11878702/67296231_large.webp