# Mirrorless Camera Sony α 7 III + 28-70mm

**URL:** https://aio.lv/en/product--sony-ilce-7m3kb--635360
**Data updated:** 2025-12-28 21:32 (EET)
**Category:** Digital Cameras
**Manufacturer:** Sony
**Manufacturer code:** ILCE-7M3KB
**EAN:** 4548736079748
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 1 505.99 €
**Prices and availability valid until:** 2026-07-16 23:59
**Price without VAT (21%):** 1 244.62 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--sony-ilce-7m3kb--635360

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 02.07.2026 | free |
| Pickup points | 07.07.2026 | 1.99 EUR |
| Courier delivery to door | 07.07.2026 | 4.99 EUR |

## Summary description

The Sony α 7 III features a 24.2 MP full-frame CMOS sensor, 6000 x 4000 pixel resolution, and a versatile 28-70mm lens. It offers fast autofocus, impressive low-light performance, and 10 fps continuous shooting, making it ideal for both photography and videography. With its compact design and advanced features, this camera is perfect for enthusiasts and professionals alike.

## Long description

The Sony α7 III with 28-70mm kit lens is a full-frame mirrorless camera featuring a newly developed 24.2 MP back-illuminated Exmor R CMOS sensor, BIONZ X image processor with front-end LSI, and a compact, durable body designed for both stills and 4K video recording. The camera provides extended ISO range, 5-axis in-body image stabilization, fast continuous shooting up to 10 fps with AF/AE tracking, and versatile connectivity including USB-C, Wi‑Fi, Bluetooth and NFC.
Advantages
The α7 III delivers significantly improved image quality and reduced noise at mid-to-high ISOs thanks to its back-illuminated sensor and advanced processing. Autofocus performance is enhanced with 693 phase-detection points and 425 contrast points, supporting reliable subject tracking and Eye AF even in continuous AF-C mode. Video capabilities include high-resolution 4K HDR recording with full-pixel readout and HLG profile support. Additional advantages include 5-axis stabilization, long battery life with NP-FZ100, dual media slots with UHS-II support, and robust operational controls for professional workflows.
Suitable for
Professional and enthusiast photography (portraits, events, landscapes)
Action and wildlife photography requiring fast AF and continuous shooting
Low-light and high-ISO shooting situations
4K video production and HDR workflows
Studio and tethered shooting with high-speed USB-C transfer
Key specifications
Image sensor: 24.2 MP back-illuminated Exmor R CMOS (full-frame)
Image processor: BIONZ X with front-end LSI
Maximum still resolution: 6000 x 4000 (3:2, JPEG)
Lens: 28–70 mm zoom (kit)
Autofocus: 693 phase-detection + 425 contrast-detection points
Continuous shooting: up to 10 fps (AF/AE tracking), silent shooting supported
Stabilization: 5-axis in-body image stabilization (up to 5.0 stops)
ISO range: 100–51200 (expandable to 50–204800 for stills)
Video: 4K (3840 x 2160) with full-pixel readout, HLG, S-Log; XAVC S up to 100 Mbps
Screen: 3.0" (approx. 2.95") TFT
Connectivity: USB 3.1 Gen1 Type-C, Bluetooth 4.1, Wi‑Fi, NFC
Media: Dual card slots (one UHS-II compatible)
Battery: NP-FZ100 (approx. 710 shots per charge)
Dimensions: 126.9 x 95.6 x 73.7 mm
Weight/colour: Black body
How to use
Mount the 28–70mm kit lens and power on the camera. Set shooting mode according to your task (Auto, Aperture Priority, Shutter Priority, Manual). Use the shutter speed, aperture and ISO settings to control exposure; enable 5-axis stabilization for slower shutter speeds when handheld. For moving subjects, select continuous shooting with AF/AE tracking and consider AF-C with Eye AF enabled for portraits. For video, choose 4K recording and select HLG or S‑Log depending on whether you require instant HDR playback or extensive color grading. Use the touchscreen for Touch Focus and Touch Pad focus control in the viewfinder. Transfer large files via USB-C or Wi‑Fi for tethered or remote workflows.
Usage recommendations
For best image quality, shoot RAW or RAW+JPEG at lower ISO values when possible, enable 5-axis stabilization for handheld shots, and use UHS-II cards for continuous shooting and high-bitrate 4K recording. When filming in mixed lighting, enable Anti-flicker and choose HLG for immediate HDR results or S-Log if you plan to color grade in post.

## Specifications

### Picture quality

| Feature | Value |
|---|---|
| Megapixel (approx.) | 24.2 MP |
| Sensor type | CMOS |
| Image stabilizer | No |
| Still image resolution(s) | 6000 x 4000, 3936 x 2624, 3008 x 2000, 3936 x 2624, 3008 x 2000, 1968 x 1312, 6000 x 3376, 3936 x 2216, 3008 x 1688, 3936 x 2216, 3008 x 1688, 1968 x 1112 |
| Image formats supported | JPEG |
| Image sensor size (W x H) | 35.6 x 23.8 |
| Maximum image resolution | 6000 x 4000 |
| Total megapixels | 25.3 MP |
| Camera type | MILC |
| Supported aspect ratios | 3:2 |
| Sensor format | Full-frame |

### Focusing

| Feature | Value |
|---|---|
| Focus adjustment | Auto/Manual |
| Auto Focus (AF) lock | No |
| Auto Focus (AF) assist beam | No |
| Auto focusing (AF) modes | Continuous Auto Focus, Contrast Detection Auto Focus, One Shot Focus |
| Auto Focus (AF) points | 693 |
| Auto Focus (AF) object detection | Face |

### Exposure

| Feature | Value |
|---|---|
| Light exposure correction | ± 5EV (1/2EV; 1/3EV step) |
| Light exposure control | Program AE |
| ISO sensitivity | 100, 12800, 51200, 102400 |
| Light exposure modes | Aperture priority AE, Auto, Manual, Shutter priority AE |
| Light metering | Centre-weighted, Evaluative (Multi-pattern), Highlight-weighted, Spot |
| Auto Exposure (AE) lock | No |
| ISO sensitivity (min) | 50 |
| ISO sensitivity (max) | 204800 |

### Shutter

| Feature | Value |
|---|---|
| Camera shutter type | Electronic |
| Fastest camera shutter speed | 1/8000 |
| Slowest camera shutter speed | 30 s |

### Video

| Feature | Value |
|---|---|
| Analog signal format system | NTSC, PAL |
| Video formats supported | AVC, AVCHD, H.264, MPEG4, XAVC S |
| Maximum video resolution | 3840 x 2160 |
| Video resolutions | 1920 x 1080, 3840 x 2160 |
| Video recording | No |
| HD type | 4K Ultra HD |
| Video recording time | 125 min |

### Display

| Feature | Value |
|---|---|
| Display | TFT |
| Display diagonal | 2.95 " |
| Touchscreen | No |
| Display resolution (numeric) | 921600 pixels |
| Flip-out screen | No |

### Viewfinder

| Feature | Value |
|---|---|
| Viewfinder type | Electronic |
| Magnification | 0.78 x |
| Viewfinder screen size | 0.5 |

### Ports & interfaces

| Feature | Value |
|---|---|
| Headphone outputs | 1 |
| Microphone in | No |
| Headphone connectivity | 3.5 mm |
| HDMI | No |
| USB version | 3.2 Gen 1 (3.1 Gen 1) |
| HDMI connector type | Micro |
| USB port | No |
| USB connector | USB Type-C |

### Battery

| Feature | Value |
|---|---|
| Number of batteries supported | 1 |
| Battery level indicator | No |
| Battery life (CIPA standard) | 610 shots |

### Weight & dimensions

| Feature | Value |
|---|---|
| Height | 73.7 mm |
| Width | 126.9 mm |
| Depth | 95.6 mm |
| Weight (including battery) | 650 g |

### Flash

| Feature | Value |
|---|---|
| Pre-flash | No |
| Flash modes | Auto, Fill-in, Flash off, Flash on, Hi-speed sync, Red-eye reduction, Slow synchronization |
| External flash connector | No |
| Flash sync-speed | 1/250 |
| Flash exposure compensation | No |
| Flash exposure correction | ±3EV (1/2; 1/3 EV step) |
| Shoe mounting point | No |

### Audio

| Feature | Value |
|---|---|
| Built-in microphone | No |
| Built-in speaker(s) | No |
| Noise reduction | No |

### Network

| Feature | Value |
|---|---|
| Wi-Fi standards | 802.11b, 802.11g, Wi-Fi 4 (802.11n) |
| Bluetooth version | 4.1 |
| Bluetooth | No |
| Wi-Fi | No |
| Near Field Communication (NFC) | No |

### Camera

| Feature | Value |
|---|---|
| White balance | Auto, Cloudy, Custom modes, Daylight, Flash, Fluorescent, Incandescent, Shade, Underwater |
| Self-timer delay | 2, 5, 10 |
| Shooting modes | Auto, Manual, Movie |
| GPS (satellite) | No |
| Histogram | No |
| Photo effects | Black&White, Neutral, Sepia, Vivid |
| Live view | No |
| Scene modes | Close-up (macro), Night, Night portrait, Portrait, Sports, Sunset, Landscape (scenery) |
| Diopter adjustment (D-D) | -4 - 3 |
| Image quality adjustment | Contrast, Saturation, Sharpness |
| Camera file system | DCF 2.0, DPOF, Exif 2.31, MPF, RAW |

### Packaging content

| Feature | Value |
|---|---|
| AC adapter included | No |
| Cables included | USB |
| Batteries included | No |

### Technical details

| Feature | Value |
|---|---|
| Self-timer | No |

### Lens system

| Feature | Value |
|---|---|
| Focal length range | 28 - 70 |
| Lens mount interface | Sony E |

### Memory

| Feature | Value |
|---|---|
| Memory slots | 2 |
| Compatible memory cards | MS Duo, MS Pro-HG Duo, SD, SDHC, SDXC |

### Operational conditions

| Feature | Value |
|---|---|
| Operating temperature (T-T) | 0 - 40 |

### Design

| Feature | Value |
|---|---|
| Product colour | Black |

### Other features

| Feature | Value |
|---|---|
| Power source type | Battery |

## FAQ

### How much does the Mirrorless Camera Sony α 7 III cost, and is it available for purchase?

The price is 1,505.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 30 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 02.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

### Can Mirrorless Camera Sony α 7 III be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Sony products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Sony service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: megapixel (approx.), camera type, sensor type, maximum image resolution, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

## Image

https://aio.lv/img/cache/product/635360/57492547_large.webp