# Camera Sony α 7 III + 28-70mm MILC 24.2 MP CMOS 6000 x 4000 pixels Black

**URL:** https://aio.lv/en/product--sony-ilce7m3kbcec--745833
**Data updated:** 2026-03-11 11:41 (EET)
**Category:** Digital Cameras
**Manufacturer:** Sony
**Manufacturer code:** ILCE7M3KB.CEC
**EAN:** 4548736079656
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 1 378.49 €
**Prices and availability valid until:** 2026-07-16 23:59
**Price without VAT (21%):** 1 139.25 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--sony-ilce7m3kbcec--745833

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 06.07.2026 | free |
| Pickup points | 09.07.2026 | 1.99 EUR |
| Courier delivery to door | 09.07.2026 | 4.99 EUR |

## Summary description

The Sony α 7 III features a 24.2 MP full-frame CMOS sensor, offering stunning image quality and detail. With a versatile 28-70mm lens, it is perfect for various photography styles. The camera supports 6000 x 4000 pixel resolution, ensuring high-quality images. Its compact design and advanced autofocus system make it ideal for both amateurs and professionals.

## Long description

The Sony α7 III with 28-70mm lens is a full-frame mirrorless camera featuring a 24.2 MP back-illuminated CMOS sensor and a versatile 28–70mm zoom. Designed for stills and video, it delivers 6000 x 4000 pixel images, high-speed continuous shooting, advanced autofocus with wide coverage, and 4K HDR movie capability. The compact black body integrates a 3.0" TFT monitor, 5-axis in-body stabilization and comprehensive connectivity options including Bluetooth, Wi‑Fi, NFC and USB-C for streamlined workflow.
Advantages
The camera offers enhanced image quality from its back-illuminated sensor and an evolved image processor that reduces noise and supports 14-bit RAW output. Fast continuous shooting with AF/AE tracking, reliable low-light focusing down to EV-3, and a broad AF coverage of phase- and contrast-detection points provide dependable performance for dynamic scenes. Built-in 5-axis stabilization and dual media slots with UHS-II support improve reliability and recording flexibility. Video functions include full-pixel readout 4K recording, HLG for instant HDR workflow, and support for S-Log and variable high frame rates.
Suitable for
Portrait and event photography where precise autofocus and Eye AF are needed
Action and wildlife photography requiring high-speed continuous shooting and wide AF coverage
Landscape and studio work that benefit from full-frame resolution and low-noise high-ISO performance
Hybrid shooters creating 4K HDR video as well as stills
Travel and everyday use thanks to a compact full-frame body and versatile 28–70mm lens
Key specifications
Sensor: 24.2 MP full-frame back-illuminated CMOS
Image resolution: up to 6000 x 4000 pixels
Lens: 28–70mm zoom (included)
Autofocus: phase-detection and contrast-detection hybrid AF with broad coverage and Eye AF
Continuous shooting: up to 10 fps with AF/AE tracking
Stabilization: 5-axis in-body image stabilization (approx. 5.0 steps)
Video: 4K (3840 x 2160) with full-pixel readout and HLG; support for S-Log and high frame rates
Display: 3.0" TFT monitor with touch focus and touch pad support
Connectivity: Bluetooth, Wi‑Fi, NFC, USB Type-C (USB 3.1 Gen 1)
Storage: dual media slots, one supporting UHS-II
Body colour and dimensions: black, approx. 126.9 x 95.6 x 73.7 mm
How to use
Attach the included 28–70mm lens and power on the camera. Use the mode dial, shutter and control dials to set exposure, or switch to aperture/shutter/auto modes for different shooting situations. For moving subjects enable continuous shooting with AF/AE tracking and select an AF area or Eye AF for reliable subject detection. For low-light scenes increase ISO within the extended range and rely on in-body stabilization to reduce blur. For video set the camera to 4K mode, choose HLG or S-Log profiles as required, and record to a UHS-II compatible card for higher bitrates.
Usage recommendations
For best still-image quality keep ISO as low as practical and use the 5-axis stabilization when shooting handheld. Use Eye AF or zone AF for portraits and moving subjects, and store important recordings across both cards using the dual-slot recording options. When recording 4K video prefer a UHS-II card and consider HLG for immediate HDR playback or S-Log when planning color grading in post-production.

## Specifications

### Picture quality

| Feature | Value |
|---|---|
| Megapixel (approx.) | 24.2 MP |
| Sensor type | CMOS |
| Image stabilizer | Yes |
| Still image resolution(s) | 6000 x 4000, 3936 x 2624, 3008 x 2000, 3936 x 2624, 3008 x 2000, 1968 x 1312, 6000 x 3376, 3936 x 2216, 3008 x 1688, 3936 x 2216, 3008 x 1688, 1968 x 1112 |
| Image formats supported | JPEG |
| Image sensor size (W x H) | 35.6 x 23.8 |
| Maximum image resolution | 6000 x 4000 |
| Total megapixels | 25.3 MP |
| Camera type | MILC |
| Supported aspect ratios | 3:2 |
| Sensor format | Full-frame |

### Focusing

| Feature | Value |
|---|---|
| Focus adjustment | Auto/Manual |
| Auto Focus (AF) lock | Yes |
| Auto Focus (AF) assist beam | Yes |
| Auto focusing (AF) modes | Continuous Auto Focus, Contrast Detection Auto Focus, One Shot Focus |
| Auto Focus (AF) points | 693 |
| Auto Focus (AF) object detection | Face |

### Exposure

| Feature | Value |
|---|---|
| Light exposure correction | ± 5EV (1/2EV; 1/3EV step) |
| Light exposure control | Program AE |
| ISO sensitivity | 100, 12800, 51200, 102400 |
| Light exposure modes | Aperture priority AE, Auto, Manual, Shutter priority AE |
| Light metering | Centre-weighted, Evaluative (Multi-pattern), Highlight-weighted, Spot |
| Auto Exposure (AE) lock | Yes |
| ISO sensitivity (min) | 50 |
| ISO sensitivity (max) | 204800 |

### Shutter

| Feature | Value |
|---|---|
| Camera shutter type | Electronic |
| Fastest camera shutter speed | 1/8000 |
| Slowest camera shutter speed | 30 s |

### Video

| Feature | Value |
|---|---|
| Analog signal format system | NTSC, PAL |
| Video formats supported | AVC, AVCHD, H.264, MPEG4, XAVC S |
| Maximum video resolution | 3840 x 2160 |
| Video resolutions | 1920 x 1080, 3840 x 2160 |
| Video recording | Yes |
| HD type | 4K Ultra HD |
| Video recording time | 125 min |

### Display

| Feature | Value |
|---|---|
| Display | TFT |
| Display diagonal | 2.95 " |
| Touchscreen | Yes |
| Display resolution (numeric) | 921600 pixels |
| Flip-out screen | No |

### Viewfinder

| Feature | Value |
|---|---|
| Viewfinder type | Electronic |
| Magnification | 0.78 x |
| Viewfinder screen size | 0.5 |

### Ports & interfaces

| Feature | Value |
|---|---|
| Headphone outputs | 1 |
| Microphone in | Yes |
| Headphone connectivity | 3.5 mm |
| HDMI | Yes |
| USB version | 3.2 Gen 1 (3.1 Gen 1) |
| HDMI connector type | Micro |
| USB port | Yes |
| USB connector | USB Type-C |

### Battery

| Feature | Value |
|---|---|
| Number of batteries supported | 1 |
| Battery level indicator | Yes |
| Battery life (CIPA standard) | 610 shots |

### Weight & dimensions

| Feature | Value |
|---|---|
| Height | 73.7 mm |
| Width | 126.9 mm |
| Depth | 95.6 mm |
| Weight (including battery) | 650 g |

### Flash

| Feature | Value |
|---|---|
| Pre-flash | Yes |
| Flash modes | Auto, Fill-in, Flash off, Flash on, Hi-speed sync, Red-eye reduction, Slow synchronization |
| External flash connector | Yes |
| Flash sync-speed | 1/250 |
| Flash exposure compensation | Yes |
| Flash exposure correction | ±3EV (1/2; 1/3 EV step) |
| Shoe mounting point | Yes |

### Audio

| Feature | Value |
|---|---|
| Built-in microphone | Yes |
| Built-in speaker(s) | Yes |
| Noise reduction | Yes |

### Network

| Feature | Value |
|---|---|
| Wi-Fi standards | 802.11b, 802.11g, Wi-Fi 4 (802.11n) |
| Bluetooth version | 4.1 |
| Bluetooth | Yes |
| Wi-Fi | Yes |
| Near Field Communication (NFC) | Yes |

### Camera

| Feature | Value |
|---|---|
| White balance | Auto, Cloudy, Custom modes, Daylight, Flash, Fluorescent, Incandescent, Shade, Underwater |
| Self-timer delay | 2, 5, 10 |
| Shooting modes | Auto, Manual, Movie |
| GPS (satellite) | No |
| Histogram | Yes |
| Photo effects | Black&White, Neutral, Sepia, Vivid |
| Live view | Yes |
| Scene modes | Close-up (macro), Night, Night portrait, Portrait, Sports, Sunset, Landscape (scenery) |
| Diopter adjustment (D-D) | -4 - 3 |
| Image quality adjustment | Contrast, Saturation, Sharpness |
| Camera file system | DCF 2.0, DPOF, Exif 2.31, MPF, RAW |

### Packaging content

| Feature | Value |
|---|---|
| AC adapter included | Yes |
| Cables included | USB |
| Batteries included | Yes |

### Technical details

| Feature | Value |
|---|---|
| Self-timer | Yes |

### Lens system

| Feature | Value |
|---|---|
| Focal length range | 28 - 70 |
| Lens mount interface | Sony E |

### Memory

| Feature | Value |
|---|---|
| Memory slots | 2 |
| Compatible memory cards | MS Duo, MS Pro-HG Duo, SD, SDHC, SDXC |

### Operational conditions

| Feature | Value |
|---|---|
| Operating temperature (T-T) | 0 - 40 |

### Design

| Feature | Value |
|---|---|
| Product colour | Black |

### Other features

| Feature | Value |
|---|---|
| Power source type | Battery |

## FAQ

### How much does the Camera Sony α 7 III cost, and is it available for purchase?

The price is 1,378.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 06.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

### Can Camera Sony α 7 III be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Sony products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Sony service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: megapixel (approx.), camera type, sensor type, maximum image resolution, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

## Image

https://aio.lv/img/cache/product/745833/54030071_large.webp