# Sony BRAVIA 3 K50XR35M2PB 127 cm (50") 4K Ultra HD Smart TV Wi-Fi Black

**URL:** https://aio.lv/en/product--sony-k50xr35m2pbcei--12580461
**Data updated:** 2026-07-16 01:48 (EEST)
**Category:** Televisions
**Manufacturer:** Sony
**Manufacturer code:** K50XR35M2PB.CEI
**EAN:** 4548736177963
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 935.99 €
**Prices and availability valid until:** 2026-08-15 23:59
**Price without VAT (21%):** 773.55 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--sony-k50xr35m2pbcei--12580461

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | Wednesday | free |
| Courier delivery to door | 27.07.2026 | 13.39 EUR |

## Summary description

Sony BRAVIA 3 K50XR35M2PB. Display diagonal: 127 cm (50"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LCD, Screen shape: Flat, LED backlighting type: Direct-LED. Smart TV. Motion interpolation technology: Motionflow XR 480 Hz. Digital signal format system: ATSC. Wi-Fi, Ethernet LAN. Product colour: Black

## Long description

Sony BRAVIA 3 K50XR35M2PB. Display diagonal: 127 cm (50"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LCD, Screen shape: Flat, LED backlighting type: Direct-LED. Smart TV. Motion interpolation technology: Motionflow XR 480 Hz. Digital signal format system: ATSC. Wi-Fi, Ethernet LAN. Product colour: Black
Key Features
Flat 127 cm (50") LCD Direct-LED
4K Ultra HD 3840 x 2160 pixels
Motionflow XR 480 Hz
ATSC VHF, UHF
Smart TV Internet TV
Wi-Fi Ethernet LAN Bluetooth
High Dynamic Range (HDR) supported
VESA mounting 300 x 300 mm
F 65 kWh

## Specifications

| Feature | Value |
|---|---|
| HDCP version | 2.3 |

### Display

| Feature | Value |
|---|---|
| Display diagonal | 50 " |
| Display diagonal (metric) | 126 cm |
| HD type | 4K Ultra HD |
| Display technology | LCD |
| LED backlighting type | Direct-LED |
| Display resolution | 3840 x 2160 |
| LED backlight | Yes |
| Screen shape | Flat |
| Motion interpolation technology | Motionflow XR 480 Hz |
| Native refresh rate | 120 Hz |

### Smart TV

| Feature | Value |
|---|---|
| Smart TV | Yes |
| Internet TV | Yes |
| Operating system installed | Google TV |
| Apple AirPlay 2 support | Yes |
| Hybrid Broadcast Broadband TV (HbbTV) | Yes |

### Ports & interfaces

| Feature | Value |
|---|---|
| HDMI version | 2.1 |
| HDMI ports quantity | 4 |
| USB 2.0 ports quantity | 2 |
| Ethernet LAN (RJ-45) ports | 1 |
| HDCP | Yes |
| Common interface Plus (CI+) | Yes |
| Audio Return Channel (ARC) | Yes |
| RS-232C ports | 1 |

### Network

| Feature | Value |
|---|---|
| Wi-Fi | Yes |
| Wi-Fi standards | Wi-Fi 6E (802.11ax) |
| Ethernet LAN | Yes |
| Bluetooth | Yes |
| Bluetooth version | 5.3 |
| Wi-Fi band | Tri-band (2.4 GHz / 5 GHz / 6 GHz) |

### Audio

| Feature | Value |
|---|---|
| Enhanced Audio Return Channel (eARC) | Yes |
| Audio decoders | Dolby Atmos, DTS:X, Dolby Audio, DTS Express, DTS-HD Master Audio, DTS Digital Surround |
| RMS rated power | 20 W |
| Number of speakers | 2 |

### TV tuner

| Feature | Value |
|---|---|
| Analog signal format system | UHF, VHF |
| Tuner type | Analog & Digital |
| Digital signal format system | ATSC |

### Power

| Feature | Value |
|---|---|
| Energy efficiency class (SDR) | F |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) per 1000 hours | 65 kWh |
| Energy consumption (HDR) per 1000 hours | 77 kWh |
| Power consumption (standby) | 0.5 W |
| AC input frequency | 50/60 |
| AC input voltage | 110-240 |

### Design

| Feature | Value |
|---|---|
| Product colour | Black |
| Panel mounting interface | 300 x 300 |
| VESA mounting | Yes |
| Rollable display | No |

### Other features

| Feature | Value |
|---|---|
| Apple HomeKit support | Yes |

### Performance

| Feature | Value |
|---|---|
| Game mode | Yes |
| High Dynamic Range (HDR) supported | Yes |
| High Dynamic Range (HDR) technology | High Dynamic Range 10 (HDR10), Dolby Vision, Hybrid Log-Gamma (HLG) |
| Game features | Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) |
| Picture processor | Cognitive Processor XR |

### Weight & dimensions

| Feature | Value |
|---|---|
| Width (with stand) | 1111 mm |
| Height (with stand) | 714 mm |
| Depth (with stand) | 246 mm |
| Weight (without stand) | 11100 g |
| Height (without stand) | 651 mm |
| Width (without stand) | 1111 mm |
| Depth (without stand) | 69 mm |
| Weight (with stand) | 11400 g |

### Management features

| Feature | Value |
|---|---|
| Works with the Google Assistant | Yes |

### Packaging data

| Feature | Value |
|---|---|
| Package weight | 17000 g |
| Package depth | 148 mm |
| Package height | 780 mm |
| Package width | 1210 mm |
| Package type | Box |

### Features

| Feature | Value |
|---|---|
| Teletext function | Yes |

## FAQ

### How much does the Sony BRAVIA 3 K50XR35M2PB K50XR35M2PB.CEI cost, and is it available for purchase?

The price is 935.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on Wednesday at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

### Can Sony BRAVIA 3 K50XR35M2PB K50XR35M2PB.CEI be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Sony products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Sony service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display diagonal (metric), hd type, display technology, led backlighting type, display resolution, operating system installed, wi-fi, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

## Image

https://aio.lv/img/cache/product/12580461/68954748_large.webp