# Sony BRAVIA 3 K55XR35M2PB Smart TV 55" 4K Ultra HD LCD Flat Black Wi-Fi Ethernet LAN Motionflow XR 480 Hz

**URL:** https://aio.lv/en/product--sony-k55xr35m2pbcei--12598437
**Data updated:** 2026-07-27 18:24 (EEST)
**Category:** Televisions
**Manufacturer:** Sony
**Manufacturer code:** K55XR35M2PB.CEI
**EAN:** 4548736177949
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 1 030.99 €
**Prices and availability valid until:** 2026-08-27 23:59
**Price without VAT (21%):** 852.06 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--sony-k55xr35m2pbcei--12598437

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | Monday | free |
| Courier delivery to door | 06.08.2026 | 16.19 EUR |

## Summary description

Sony BRAVIA 3 K55XR35M2PB 55-inch Smart TV featuring 4K Ultra HD resolution and Direct-LED backlighting. Delivers sharp visuals with a flat LCD screen and Motionflow XR 480 Hz motion interpolation technology. Equipped with built-in Wi-Fi, Ethernet LAN, analog and digital tuner support, and CI+ interface for versatile home entertainment and streaming use cases. Finished in a sleek black design.

## Long description

The Sony BRAVIA 3 55-inch Smart TV brings crisp visuals and reliable home entertainment to your living space. Featuring a flat LCD screen with Direct-LED backlighting and a high 4K Ultra HD resolution of 3840 x 2160 pixels, this television delivers clear picture detail for your everyday viewing needs. Built with a sleek black finish, it integrates smoothly into modern room setups while offering versatile connectivity options for streaming and broadcast television.
Advantages
This television utilizes Motionflow XR 480 Hz technology to support smooth motion handling during fast-moving scenes, reducing blur in action sequences and sports. The inclusion of Smart TV functionality and Internet TV capabilities allows straightforward access to online streaming platforms over Wi-Fi or wired Ethernet LAN. Direct-LED backlighting provides even illumination across the 55-inch display surface, ensuring consistent brightness for standard media consumption.
Suitable for
Streaming online video content and movies via built-in Smart TV apps
Watching live television through integrated analog and digital tuners
General daily viewing of standard definition and high-definition broadcasts
Connecting external network devices using Ethernet LAN or Wi-Fi
When it may not be suitable
This model may not fully meet the requirements of users seeking advanced gaming features like high refresh rate panel outputs above standard frequencies. Additionally, those requiring specialized professional color-grading displays or extremely wide-angle viewing panels found in high-end premium technologies might need to explore alternative display types.
Key specifications
Display diagonal: 55 inches
Display technology: LCD with Direct-LED backlighting
Screen shape: Flat
Display resolution: 3840 x 2160 pixels (4K Ultra HD)
Motion interpolation: Motionflow XR 480 Hz
Network connectivity: Wi-Fi and Ethernet LAN
Tuner type: Analog and digital
Energy efficiency class: E
How to use
Place the television on a stable flat surface or mount it securely to a compatible wall bracket using the appropriate VESA mounting standard. Connect the power cable to a standard electrical outlet and attach your antenna, cable box, or streaming devices to the available ports. Turn on the device using the remote control and follow the on-screen setup prompts to connect to your home Wi-Fi network or wired Ethernet connection. Use the main menu to select your preferred input source or launch installed streaming applications.
What to consider before purchase
Ensure your room has adequate physical space to accommodate the 55-inch screen dimensions safely
Verify that your existing home network meets the requirements for stable online streaming via Wi-Fi or Ethernet LAN
Check your external devices and sound systems for compatibility with standard television connection ports
Review the energy consumption rating of 70 kWh per 1000 hours to align with your household electricity usage expectations
Usage recommendations: Position the television at eye level in a controlled lighting environment to minimize screen glare and optimize visual clarity. Regularly clean the flat LCD screen with a soft, dry microfiber cloth without applying liquid directly to the panel surface to maintain screen longevity.

## Specifications

### Other features

| Feature | Value |
|---|---|
| Apple HomeKit support | Yes |

### Packaging data

| Feature | Value |
|---|---|
| Package type | Box |
| Package height | 847 mm |
| Package depth | 160 mm |
| Package width | 1346 mm |
| Package weight | 21000 g |

### Weight & dimensions

| Feature | Value |
|---|---|
| Width (with stand) | 1225 mm |
| Height (with stand) | 780 mm |
| Depth (with stand) | 262 mm |
| Weight (with stand) | 14200 g |
| Weight (without stand) | 13900 g |
| Height (without stand) | 717 mm |
| Depth (without stand) | 70 mm |
| Width (without stand) | 1225 mm |

### Power

| Feature | Value |
|---|---|
| AC input frequency | 50/60 |
| AC input voltage | 110-240 |
| Energy consumption (HDR) per 1000 hours | 85 kWh |
| Energy consumption (SDR) per 1000 hours | 70 kWh |
| Power consumption (standby) | 0.5 W |
| Energy efficiency class (HDR) | G |
| Energy efficiency class (SDR) | E |

### Management features

| Feature | Value |
|---|---|
| Works with the Google Assistant | Yes |

### Ports & interfaces

| Feature | Value |
|---|---|
| HDMI version | 2.1 |
| HDMI ports quantity | 4 |
| USB 2.0 ports quantity | 2 |
| Common interface Plus (CI+) | Yes |
| RS-232C ports | 1 |
| Ethernet LAN (RJ-45) ports | 1 |
| HDCP version | 2.3 |
| HDCP | Yes |
| Audio Return Channel (ARC) | Yes |

### Performance

| Feature | Value |
|---|---|
| Game features | Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) |
| Picture processor | Cognitive Processor XR |
| Game mode | Yes |

### Design

| Feature | Value |
|---|---|
| Rollable display | No |

### Network

| Feature | Value |
|---|---|
| Wi-Fi standards | Wi-Fi 6E (802.11ax) |
| Bluetooth version | 5.3 |
| Bluetooth | Yes |
| Wi-Fi | Yes |
| Ethernet LAN | Yes |
| Wi-Fi band | Tri-band (2.4 GHz / 5 GHz / 6 GHz) |

### Audio

| Feature | Value |
|---|---|
| Enhanced Audio Return Channel (eARC) | Yes |
| Audio decoders | DTS Digital Surround, DTS-HD Master Audio, DTS Express, Dolby Audio, DTS:X, Dolby Atmos |
| RMS rated power | 20 W |
| Number of speakers | 2 |

### Features

| Feature | Value |
|---|---|
| Teletext function | Yes |
| High Dynamic Range (HDR) supported | Yes |
| High Dynamic Range (HDR) technology | Hybrid Log-Gamma (HLG), Dolby Vision, High Dynamic Range 10 (HDR10) |
| Panel mounting interface | 300 x 300 |
| VESA mounting | Yes |
| Product colour | Black |

### Smart TV

| Feature | Value |
|---|---|
| Operating system installed | Google TV |
| Smart TV | Yes |
| Apple AirPlay 2 support | Yes |
| Hybrid Broadcast Broadband TV (HbbTV) | Yes |
| Internet TV | Yes |

### TV tuner

| Feature | Value |
|---|---|
| Digital signal format system | ATSC |
| Analog signal format system | UHF, VHF |
| Tuner type | Analog & Digital |

### Display

| Feature | Value |
|---|---|
| Display diagonal (metric) | 139 cm |
| Motion interpolation technology | Motionflow XR 480 Hz |
| Native refresh rate | 120 Hz |
| Screen shape | Flat |
| LED backlighting type | Direct-LED |
| LED backlight | Yes |
| HD type | 4K Ultra HD |
| Display resolution | 3840 x 2160 |
| Display technology | LCD |
| Display diagonal | 55 " |

## FAQ

### How much does the Sony BRAVIA 3 K55XR35M2PB Smart TV cost, and is it available for purchase?

The price is 1,030.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on Monday at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

### Can Sony BRAVIA 3 K55XR35M2PB Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Sony products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Sony service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy consumption (sdr) per 1000 hours, energy efficiency class (sdr), common interface plus (ci+), ethernet lan, internet tv, tuner type, motion interpolation technology, screen shape, display resolution, display technology, display diagonal, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

## Image

https://aio.lv/img/cache/product/12598437/68972231_large.webp