# Straightening iron VALERA Swiss'X Super Brush & Shine — Warm technology, max 230°C, ceramic heating, 3 m cord, Black/Silver

**URL:** https://aio.lv/en/product--valera-51000603--4726335
**Data updated:** 2026-03-11 11:47 (EET)
**Category:** Hair stylers
**Manufacturer:** VALERA
**Manufacturer code:** 51000603
**EAN:** 7610558006862
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 126.49 €
**Prices and availability valid until:** 2026-07-17 23:59
**Price without VAT (21%):** 104.54 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--valera-51000603--4726335

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 10.07.2026 | free |
| Pickup points | 15.07.2026 | 1.99 EUR |
| Courier delivery to door | 15.07.2026 | 4.99 EUR |

## Summary description

Professional straightening iron VALERA Swiss'X Super Brush & Shine with Warm technology and ceramic heating system. Heats up to 230 °C and features a long 3 m power cord, auto power-off after 60 minutes and universal 100–240 V input. Designed for smoothing and shining hair; suitable for home and travel use where reliable temperature and gentle ceramic plates are needed.

## Long description

VALERA Swiss'X Super Brush & Shine straightening iron combines Warm technology with a ceramic heating system to provide controlled smoothing and enhanced shine. The professional-grade styler reaches temperatures up to 230°C and includes a 3 m power cord for greater freedom of movement. With universal 100–240 V input and automatic shut-off after 60 minutes, this device is suitable for both home use and travel where consistent heat and gentle ceramic plates are required.
Advantages
The ceramic heating system ensures even heat distribution across the plates, reducing hot spots and helping to protect hair structure during styling. Warm technology offers steady temperature control up to 230°C for effective smoothing on a range of hair types. A long 3 m cord increases mobility around a styling area, while universal voltage makes the iron usable in multiple regions. The automatic power-off function adds an extra safety layer for everyday use.
Suitable for
 Smoothing and straightening naturally wavy or frizzy hair
 Creating sleek, glossy finishes after blow-drying
 Quick touch-ups at home or while travelling
 Styling when consistent temperature and gentle ceramic contact are required
Key specifications
 Maximum temperature: up to 230°C
 Heating type: ceramic heating system
 Technology: Warm technology for steady heat
 Power cord length: 3 m for increased mobility
 Voltage: universal 100–240 V input
 Automatic shut-off: after 60 minutes
 Colour: Black and Silver
How to use
Start with dry, detangled hair. Plug the straightening iron into a suitable power source and set the temperature according to hair thickness and condition, using lower settings for fine or damaged hair and higher settings for coarse or very wavy hair. Allow the plates to reach the selected temperature before passing a 3–5 cm section of hair between the plates in a smooth, steady motion. Repeat as needed until the desired straightness and shine are achieved. After styling, switch off the device and unplug it; allow it to cool completely before storing.
Usage recommendations
For best results, use heat protection spray on hair before styling and work in small sections to minimize repeated passes. Avoid using the maximum temperature on weakened or chemically treated hair. When travelling, confirm local socket compatibility despite universal voltage and allow the appliance to cool fully before packing.

## Specifications

### Performance

| Feature | Value |
|---|---|
| Warm-up time | 20 s |
| Technology | Warm |
| Adjustable thermostat | Yes |
| Ionic function | Yes |
| Cool wall housing | Yes |
| Temperature (max) | 230 °C |
| Ceramic heating system | Yes |
| Hair texturizing | No |
| Hair curling | No |
| Hair straightening | Yes |
| Hair drying | No |

### Power

| Feature | Value |
|---|---|
| AC input voltage | 100-240 |

### Features

| Feature | Value |
|---|---|
| Type | Straightening iron |
| Product colour | Silver, Black |
| Country of origin | Switzerland |
| On/off switch | Yes |

### Other features

| Feature | Value |
|---|---|
| Infrared technology | No |

### Ergonomics

| Feature | Value |
|---|---|
| Swivel cord | Yes |
| Cord length | 3 m |
| Built-in display | Yes |
| Auto power off after | 60 min |

### Technical details

| Feature | Value |
|---|---|
| Auto power off | Yes |

### Packaging data

| Feature | Value |
|---|---|
| Quantity per pack | 1 pc(s) |

## FAQ

### How much does the VALERA Swiss'X Super Brush & Shine straightening iron cost, and is it available for purchase?

The price is 126.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 4 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 10.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

### Can VALERA Swiss'X Super Brush & Shine straightening iron be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. Learn more about installments and credit options: https://aio.lv/en/payment#b3

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All VALERA products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized VALERA service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

### How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: ceramic heating system, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

## Image

https://aio.lv/img/cache/product/4726335/54418570_large.webp