# Wella Koleston Perfect Me+ Hair Color #77/44 Medium Blonde Intensive Red Intensive 60 ml

**URL:** https://aio.lv/en/product--wella-0000064378--12642808
**Data updated:** 2026-08-29 04:26 (EEST)
**Category:** Cosmetics & Makeup
**Manufacturer:** Wella
**Manufacturer code:** 0000064378
**EAN:** 8005610653365
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 15.49 €
**Prices and availability valid until:** 2026-11-28 23:59
**Price without VAT (21%):** 12.80 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--wella-0000064378--12642808

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 13.11.2026 | free |
| Pickup points | 19.11.2026 | 1.99 EUR |
| Courier delivery to door | 19.11.2026 | 4.99 EUR |

## Summary description

Wella Koleston Perfect Me+ permanent hair color in shade #77/44 Medium Blonde Intensive Red Intensive. Professional hair coloring product in a 60 ml tube featuring Pure Balance Technology to reduce hair damage color after color. Designed for vibrant, long-lasting red color results, full grey coverage, and even color development from root to tip. Suitable for professional salon use and home hair styling applications.

## Long description

Wella Koleston Perfect Me+ Hair Color in shade #77/44 Medium Blonde Intensive Red Intensive is a professional permanent hair coloring product presented in a 60 ml tube. It incorporates advanced Pure Balance Technology, which is designed to reduce the formation of free radicals during the coloring process, helping to minimize hair damage color after color. This professional formulation delivers vibrant, long-lasting red hair color results while ensuring full grey coverage and an even, reliable color development from the roots to the tips.
Advantages
The incorporation of Pure Balance Technology significantly lowers the risk of developing a new allergy to hair dye while protecting the hair structure from excessive damage during processing. The color formula ensures high-intensity results with exceptional vibrancy and depth, making it an ideal choice for achieving striking red shades. Furthermore, it provides dependable grey coverage and uniform color distribution across various hair types and lengths, ensuring a polished finish every time.
Suitable for
Professional salon use by certified hair colorists
Home hair styling applications for experienced users
Achieving permanent medium blonde intensive red hair color
Full grey hair coverage with vibrant fashion shades
When it may not be suitable
This product may not be suitable for individuals who have previously experienced allergic reactions to hair colorants or those with sensitive, irritated, or damaged scalps. It is also not recommended for users looking for temporary or semi-permanent color solutions that wash out after a few shampoos, as this is a permanent hair dye.
Key specifications
Product type: Permanent hair color
Shade number: #77/44
Shade name: Medium Blonde Intensive Red Intensive
Volume: 60 ml
Formulation technology: Pure Balance Technology
How to use
To use this permanent hair color, mix the 60 ml tube with the appropriate developer in the recommended ratio as specified by the manufacturer. Apply the mixture evenly to dry, unwashed hair, starting at the root area and working through to the lengths and ends for even coverage. Allow the product to develop for the recommended processing time, then rinse thoroughly until the water runs clear and follow up with a suitable post-color care shampoo and conditioner.
What to consider before purchase
A preliminary allergy alert test must be performed 48 hours before each application
Appropriate developer is required and must be purchased separately
Hair strand testing is recommended to preview the final color result
For optimal hair health and color retention, always use professional color-safe hair care products and follow the recommended mixing ratios and processing times.

## FAQ

### How much does the Wella Koleston Perfect Me+ #77/44 Medium Blonde Intensive Red cost, and is it available for purchase?

The price is 15.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 3 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 13.11.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Wella products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Wella service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/12642808/70213546_large.webp