# Wella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60ml

**URL:** https://aio.lv/en/product--wella-7892-27--12646814
**Data updated:** 2026-09-03 04:17 (EEST)
**Category:** Cosmetics & Makeup
**Manufacturer:** Wella
**Manufacturer code:** 7892-27
**EAN:** 8005610662138
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 12.49 €
**Prices and availability valid until:** 2026-11-30 23:59
**Price without VAT (21%):** 10.32 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--wella-7892-27--12646814

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 16.11.2026 | free |
| Pickup points | 20.11.2026 | 1.99 EUR |
| Courier delivery to door | 20.11.2026 | 4.99 EUR |

## Summary description

Wella Koleston Perfect ME+ shade 7/07 is a professional permanent hair color designed to deliver rich, vibrant color results while reducing hair damage color after color. Featuring Pure Balance Technology and ME+ technology, this 60ml hair dye helps minimize the risk of developing a new allergy to hair color. Ideal for salons and home use, it provides complete grey coverage, intense shine, and even color from root to tip.

## Long description

Wella Koleston Perfect ME+ Permanent Hair Color 7/07 Medium Blonde Natural Brown 60ml is a professional permanent hair dye designed to provide rich, vibrant color results while reducing hair damage with every application. Utilizing advanced Pure Balance Technology and ME+ technology, this 60ml hair color formula helps to minimize the risk of developing a new allergy to hair dye. It ensures complete grey coverage, intense shine, and even distribution from the roots to the tips, making it suitable for both professional salon treatments and home hair coloring.
Advantages
The formulation incorporates innovative ME+ technology which significantly lowers the likelihood of allergic reactions during the coloring process. Pure Balance Technology helps to maintain the integrity of the hair fiber by reducing the formation of free radicals during color development. Users benefit from reliable and consistent color results that deliver deep, natural brown tones with medium blonde undertones, exceptional grey coverage, and long-lasting vibrancy accompanied by brilliant shine.
Suitable for
Permanent hair coloring and root touch-ups
Complete grey and white hair coverage
Achieving a 7/07 medium blonde natural brown shade
Professional salon use and experienced home application
When it may not be suitable
This product may not be suitable for individuals who have previously experienced severe reactions to hair colorants or those with sensitive, irritated, or damaged scalps. It is also not recommended for anyone under the age of 16 or for use on non-human hair.
Key specifications
Product type: Permanent hair color
Shade number: 7/07
Shade name: Medium Blonde Natural Brown
Volume: 60ml
Key technologies: Pure Balance Technology, ME+ technology
How to use
Before application, perform an allergy alert test 48 hours prior to coloring, even if you have used hair colorants before. Mix the permanent hair color with the appropriate Wella developer in the recommended ratio. Apply the mixture evenly to dry, unwashed hair starting from the roots to the ends. Process according to the specified development time, then rinse thoroughly until the water runs clear and follow up with a suitable post-color care product.
What to consider before purchase
Requires a separate developer cream for mixing, which is not included in the 60ml package
An allergy alert test must be performed 48 hours before every use
Color results depend on the initial natural hair color and condition
For optimal results and color longevity, use specialized hair care products designed for color-treated hair and always adhere to the recommended development times and mixing ratios.

## FAQ

### How much does the Wella Koleston Perfect ME+ 7/07 Hair Color cost, and is it available for purchase?

The price is 12.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 2 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 16.11.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Wella products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Wella service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

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