# Wella Illumina Color Permanent Hair Color 10/69 Blonde 60 ml

**URL:** https://aio.lv/en/product--wella-8005610541853--12526383
**Data updated:** 2026-06-22 11:35 (EEST)
**Category:** Cosmetics & Makeup
**Manufacturer:** Wella
**Manufacturer code:** 8005610541853
**EAN:** 8005610541853
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 18.49 €
**Prices and availability valid until:** 2026-07-25 23:59
**Price without VAT (21%):** 15.28 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--wella-8005610541853--12526383

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 17.07.2026 | free |
| Pickup points | 22.07.2026 | 1.89 EUR |
| Courier delivery to door | 22.07.2026 | 4.99 EUR |

## Summary description

Wella Illumina Color 10/69 is a professional permanent hair color in the Blonde shade. This 60 ml formula provides exceptional light reflection and superior hair protection, ensuring natural-looking results with a luminous finish. Designed for women, it offers reliable gray coverage and vibrant, long-lasting color. Suitable for all hair types, this cream-based colorant is ideal for achieving professional salon-quality results at home.

## Long description

Wella Illumina Color 10/69 is a professional-grade permanent hair color designed to provide exceptional light reflection and a luminous finish. This 60 ml cream-based formula is engineered to deliver superior hair protection while ensuring vibrant, long-lasting color results. By utilizing advanced technology, it enhances the natural highs and lows of the hair, resulting in a multi-dimensional blonde shade that looks healthy and radiant.
Advantages
The primary benefit of this hair color is its ability to offer superior hair protection during the coloring process, maintaining the integrity of the hair structure. It provides excellent light reflection, which creates a natural, luminous appearance that stands out from traditional flat colors. Furthermore, the formula is designed for reliable gray coverage, ensuring a consistent and even tone from root to tip. Its cream-based consistency allows for easy application and precise control, making it a preferred choice for achieving salon-quality results.
Suitable for
Achieving a professional blonde hair color at home
Providing reliable gray hair coverage
Enhancing natural hair shine and light reflection
Users seeking a long-lasting permanent color solution
When it may not be suitable
This product may not be suitable for individuals with severe allergies to hair colorants, and a patch test is always recommended before full application. It is also not intended for use on hair that has been previously treated with metallic dyes or henna.
Key specifications
Color shade: 10/69 Blonde
Volume: 60 ml
Formula type: Permanent cream color
Target audience: Women
Suitable for all hair types
How to use
To use Wella Illumina Color, mix the cream with the appropriate developer according to the manufacturer's mixing ratio guidelines. Apply the mixture evenly to dry, unwashed hair, starting from the roots and working towards the ends. Ensure thorough saturation for even coverage. Leave the color on for the recommended processing time, then rinse thoroughly with warm water until the water runs clear. Follow up with a suitable conditioner to seal the cuticle and maintain color vibrancy.
What to consider before purchase
Ensure you have the correct developer strength for your desired level of lift
Perform a skin sensitivity test 48 hours prior to application
Consider the current condition and porosity of your hair
Use professional-grade tools for application to ensure even distribution
Usage recommendations
For optimal results, always use the recommended Wella developer and follow the specific timing instructions provided in the packaging. Avoid washing your hair immediately before coloring to allow natural oils to protect the scalp.

## Specifications

| Feature | Value |
|---|---|
| Package type | Box |
| Volume | 60 ml |
| Suitable for | Women |
| Ingredients | Aqua, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Steareth-200, Ammonium Sulfate, Sodium Hydroxide, Sodium Sulfite, Sodium Sulfate, Ascorbic Acid, Parfum, Xanthan Gum, Toluene-2,5-Diamine Sulfate, Disodium EDTA, Resorcinol, m-Aminophenol, N,N-Bis (2-Hydroxyethyl-p-Phenylenediamine Sulfate, Geraniol, Linalool, Hydroxyethyl-3,4-Methylenedioxyaniline HCCI, BHT, 2-Methyl-5-Hydroxyethylaminophenol, p-Aminophenol |
| Colour group | Blonde |
| Suitable for hair types | All hair |
| Colour code | 10/69 |
| Dispenser type | Tube |
| Permanent | Yes |
| Long-lasting | Yes |
| Quantity per pack | 1 pc(s) |
| Hair care effect | Color-retaining, Protection, Shine |

## FAQ

### How much does the Wella Illumina Color 10/69 Blonde Hair Color 60 ml cost, and is it available for purchase?

The price is 18.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 4 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 17.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Wella products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Wella service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

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