# Permanent Hair Colour Wella Koleston Perfect Me+ Vibrant Reds 66/55 60 ml — Auburn shade

**URL:** https://aio.lv/en/product--wella-s4246729--11804427
**Data updated:** 2026-03-09 07:51 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** Wella
**Manufacturer code:** S4246729
**EAN:** 8005610656083
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 16.99 €
**Prices and availability valid until:** 2026-07-14 23:59
**Price without VAT (21%):** 14.04 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--wella-s4246729--11804427

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 06.07.2026 | free |
| Pickup points | 09.07.2026 | 1.99 EUR |
| Courier delivery to door | 09.07.2026 | 4.99 EUR |

## Summary description

Wella Koleston Perfect Me+ Vibrant Reds 66/55 is a 60 ml permanent hair colour in the auburn colour group (colour code 66/55). Designed for unisex use, it delivers long-lasting, high-intensity red tones and is supplied in a boxed single-pack. Suitable for professional or at-home application with appropriate developer.

## Long description

Wella Koleston Perfect Me+ Vibrant Reds 66/55 is a 60 ml permanent hair colour in the auburn shade group, formulated for unisex use. The colour contains ME+ technology intended to deliver balanced, high-intensity red tones with natural depth and shine. Supplied as a single boxed pack, this permanent dye is designed for professional or at-home application when used with a suitable developer and following safety instructions. ME+ technology aims to reduce the risk of developing a new allergy to hair colourants, however an allergy risk remains and a patch test is recommended before each application.
Advantages
The formula provides long-lasting, high-intensity red shades with even pigment distribution and visible shine. It offers up to full grey coverage depending on the starting hair condition and follows a simple 1:1 mixing ratio for straightforward preparation. ME+ technology is incorporated to help lower the probability of causing a new allergic reaction compared with traditional permanent colour molecules, while the formulation is developed to support colour intensity and depth.
Suitable for
 Creating rich auburn and vibrant red hair shades
 Covering grey hair with a permanent red tone
 Professional salon colour services and controlled at‑home colouring
 Touch-ups and full-head colour applications
Key specifications
 Volume: 60 ml
 Shade group: Vibrant Reds — Auburn (66/55)
 Product type: Permanent hair colour
 Mixing ratio: 1:1 with developer
 Coverage: Up to 100% grey coverage (dependent on hair condition)
 Lift capability: Up to 3 or up to 5 levels depending on chosen shade and developer strength
 Intended use: Unisex
How to use
Follow the manufacturer’s instructions provided in the pack. Conduct an allergy patch test 48 hours before each application. Mix the 60 ml colour cream with the recommended amount of developer at a 1:1 ratio in a non-metallic bowl. Apply to dry, unwashed hair or as advised for the chosen developer and desired result. Process for the time stated in the instructions, then rinse thoroughly and condition. For first-time use on previously coloured or damaged hair, consider professional consultation to determine developer strength and processing time.
Usage recommendations
Always perform an allergy alert test 48 hours prior to colouring. Use the appropriate developer strength to achieve the intended lift and colour result, and follow post-colour hair care to maintain vibrancy and shine. If you have a history of sensitivity to hair colourants, consult a professional before use.

## Specifications

| Feature | Value |
|---|---|
| Package type | Box |
| Volume | 60 ml |
| Suitable for | Unisex |
| Colour group | Auburn |
| Suitable for hair types | All hair |
| Colour code | 66/55 |
| Dispenser type | Tube |
| Permanent | Yes |
| Quantity per pack | 1 pc(s) |
| Hair care effect | Shine |

## FAQ

### How much does the Wella Koleston Perfect Me+ 66/55 60 ml cost, and is it available for purchase?

The price is 16.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 06.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Wella products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Wella service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

https://aio.lv/img/cache/product/11804427/67307768_large.webp