# Wella Koleston Perfect ME+ Deep Browns Permanent Hair Color 5/71 Light Brown Ash 60ml

**URL:** https://aio.lv/en/product--wella-s4246760--12732495
**Data updated:** 2026-11-01 04:22 (EET)
**Category:** Cosmetics & Makeup
**Manufacturer:** Wella
**Manufacturer code:** S4246760
**EAN:** 8005610658469
**Warranty:** 2 Years
**Availability:** Available for order
**Price:** 15.49 €
**Prices and availability valid until:** 2026-12-10 23:59
**Price without VAT (21%):** 12.80 EUR
**Can be purchased by legal entities:** Yes (invoice)
**Buy:** https://aio.lv/en/product--wella-s4246760--12732495

## Delivery options

| Delivery method | Delivery time | Cost |
|---|---|---|
| Office pickup (2b. Kengaraga str., Riga, Latvia, LV-1063) | 25.11.2026 | free |
| Pickup points | 30.11.2026 | 1.99 EUR |
| Courier delivery to door | 30.11.2026 | 4.99 EUR |

## Summary description

Wella Koleston Perfect ME+ Deep Browns permanent hair color in shade 5/71 Light Brown Ash. Designed for professional salon and home use, this 60ml hair dye delivers vibrant, rich brown color results while reducing hair damage color after color. Formulated with ME+ technology to lower the risk of developing a new allergy to hair dye. Ideal for complete grey coverage, darkening, and creating multidimensional brown tones with a natural ash reflection.

## Long description

Wella Koleston Perfect ME+ Deep Browns Permanent Hair Color 5/71 Light Brown Ash 60ml is a professional permanent hair dye designed to deliver vibrant, rich brown color results with natural ash reflection while reducing hair damage color after color. Formulated with innovative ME+ technology, this hair color helps lower the risk of developing a new allergy to hair dye for those not already allergic. It provides reliable and balanced color results with natural depth and shine, making it suitable for both professional salon environments and experienced home use.
Advantages
This permanent hair color utilizes advanced ME+ technology to neutralize free radicals during the color formation process, which helps significantly reduce hair damage application after application compared to previous formulations. The dye offers pure and balanced color results with multidimensional brown tones and a cool ash finish. It features a straightforward mixing process and provides dependable performance for various coloring techniques, including complete grey coverage and darkening.
Suitable for
Complete grey coverage
Darkening natural or treated hair
Creating multidimensional brown tones with a natural ash reflection
Professional salon applications and home coloring
When it may not be suitable
This product may not be suitable for individuals who have known sensitivities or allergies to hair colorants, as severe allergic reactions can still occur despite the reduced risk provided by ME+ technology. It is also not recommended for those seeking a temporary color solution, as this is a permanent hair dye that requires proper regrowth maintenance.
Key specifications
Volume: 60ml
Shade name: Light Brown Ash
Shade code: 5/71
Color group: Brown
Mixing ratio: Simple 1:1
Grey coverage: Up to 100%
How to use
To use Wella Koleston Perfect ME+ Deep Browns 5/71 Light Brown Ash, prepare the mixture by following the simple 1:1 mixing ratio with a compatible developer. Apply the color evenly to dry hair depending on your desired technique, such as full application or root touch-ups. Allow the color to process for the recommended duration to achieve optimal grey coverage and depth. Rinse thoroughly with water after processing and follow up with appropriate post-color care products.
What to consider before purchase
An allergy alert test must be performed 48 hours before every color application, even if you have used hair dyes before
A compatible developer is required for mixing and is sold separately
Results may vary depending on your starting hair color and condition
Usage recommendations: Always consult a professional stylist and perform a patch allergy test 48 hours prior to application. Use with the recommended developer ratio and follow standard safety guidelines during the coloring process to achieve the best possible results.

## Specifications

| Feature | Value |
|---|---|
| Package type | Box |
| Volume | 60 ml |
| Suitable for | Women |
| Ingredients | AQUA/ WATER/ EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, DICETYL PHOSPHATE, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, SODIUM SULFATE, STEARETH-200, XANTHAN GUM, SODIUM HYDROXIDE, 2-METHYLRESORCINOL, RESORCINOL, SODIUM SULFITE, ASCORBIC ACID, PARFUM/ FRAGRANCE, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, CI 77891/ TITANIUM DIOXIDE, DISODIUM EDTA, 2,4-DIAMINOPHENOXYETHANOL HCL |
| Colour group | Brown |
| Suitable for hair types | All hair |
| Colour code | 5/71 |
| Colour name | Light Brown/Brown Ash |
| Dispenser type | Tube |
| Permanent | Yes |
| Quantity per pack | 1 pc(s) |
| How to use | Mixture ratio: 1 part Koleston Perfect Hair Color to 1 part Welloxon Perfect Developer. Mix well. |
| Hair care effect | Shine |

## FAQ

### How much does the Wella Koleston Perfect ME+ Deep Browns 5/71 Hair Color cost, and is it available for purchase?

The price is 15.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 1 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

### If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 25.11.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

### What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay. All transactions are 100% secure and encrypted.

### Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

### What is the warranty period?

All Wella products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized Wella service centers and through AiO.lv

### Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

### Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. More information about warranty service: https://aio.lv/en/warranty

## Image

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