Based on this product's specifications, here are some alternatives and similar models
Cable pulling rod c.k tools MightyRod PRO 1 m 7 mm Ø, set of 2
Summary description:
Cable pulling rod set c.k tools MightyRod PRO comprises two 1 m rods with 7 mm outer diameter designed for guiding and installing cables in conduits, walls and tight spaces. Durable construction and slim profile make it suitable for electricians and installers for accurate routing, extension and retrieval of cables during building or repair work.