Photo Frame focus Calla Gold — frame for 50x70 cm prints, brand focus

The focus Calla Gold photo frame is designed for 50×70 cm prints and offers a metal-look gold finish that highlights posters, photographs and certificates with a refined appearance. It supports both wall mounting and tabletop display, and includes protective glazing and a secure backing to keep prints flat and shield them from dust and handling. The frame combines a simple profile with a metallic tone to suit contemporary interiors and exhibition spaces.

Advantages

The frame’s gold metal-look finish provides an upscale visual effect without the weight and maintenance of solid metal. Its dimensions are tailored for standard 50×70 cm prints, ensuring a precise fit for posters and photographic enlargements. Protective glazing reduces exposure to dust and helps preserve print quality, while the secure backing keeps the image flat and aligned. Mounting hardware and a tabletop support allow versatile placement on walls or shelves.

Suitable for

• Displaying 50×70 cm photographic prints and posters
• Framing certificates and diplomas in offices or reception areas
• Gallery presentations and temporary exhibitions
• Home décor on walls or mantelpieces

When it may not be suitable

This frame is specifically sized for 50×70 cm prints and will not accommodate larger or smaller formats without matting or custom resizing. The metal-look finish is intended for aesthetic presentation rather than heavy-duty protection in high-humidity or outdoor environments. For archival-grade preservation of valuable originals, additional conservation materials and glazing with UV-filtering properties may be required.

Key specifications

• Intended print size: 50 × 70 cm
• Frame finish: gold metal-look
• Display options: wall mounting and tabletop with support
• Protective glazing: included (clear)
• Backing: secure backing to hold prints flat

How to use

Place the print into the frame by removing the backing panel, positioning the image centrally within the opening, and replacing the backing to secure the print. Use the integrated hanging hardware to mount the frame on a wall at the desired height, ensuring it is level. For tabletop display, extend the easel support on the rear and position the frame on a stable surface. Clean the glazing with a soft, lint-free cloth and a non-abrasive cleaner to maintain clarity.

What to consider before purchase

• Confirm that your print dimensions are precisely 50 × 70 cm or plan for matting to fit the opening
• Decide whether the gold metal-look finish matches your interior or exhibition color scheme
• Assess whether clear glazing provides sufficient protection or if UV-filtering glazing is needed for long-term display
• Verify mounting location for wall clearance and tabletop stability

Usage recommendations

For the best visual result, mount the frame at eye level in a location with controlled light exposure. Use archival mounting corners or acid-free mats for original artwork and long-term preservation. Regularly dust the frame and clean the glazing gently to keep the displayed image crisp and protected.