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header-product 27" LG 27U731SA-W 4K Ultra HD IPS LCD monitor, 3840×2160, 5 ms, 350 cd/m², USB hub, speakers, VESA, white
290.99 €

27" LG 27U731SA-W 4K Ultra HD IPS LCD monitor, 3840×2160, 5 ms, 350 cd/m², USB hub, speakers, VESA, white

LG 27U731SA-W 27" 4K IPS monitor Photo 1
LG 27U731SA-W 27" 4K IPS monitor Photo 2
LG 27U731SA-W 27" 4K IPS monitor Photo 1
LG 27U731SA-W 27" 4K IPS monitor Photo 2
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27" LG 27U731SA-W 4K Ultra HD IPS LCD monitor, 3840×2160, 5 ms, 350 cd/m², USB hub, speakers, VESA, white

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Short description

LG 27U731SA-W is a 27" (68.6 cm) IPS LCD monitor with 4K Ultra HD resolution (3840×2160) and a 16:9 aspect ratio. It offers 5 ms response time, 350 cd/m² typical brightness, 1000:1 contrast, 178° viewing angles and 0.155 mm pixel pitch. Built-in speakers and USB hub simplify connectivity; VESA mounting supported. Ideal for office work, content creation and multimedia.
Available at price 290.99 €: 7 pcs.
Total available for order: 65 pcs.
Warranty: 2 Years
SKU: 11496882
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Cost

1.89 €

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Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
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From 4.99 € (Weight: 1.00 kg)
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Product information

Description

LG 27U731SA-W is a 27" (68.6 cm) IPS LCD monitor with 4K Ultra HD resolution (3840×2160) and a 16:9 aspect ratio. The display provides a 5 ms response time, 350 cd/m² typical brightness and a 1000:1 contrast ratio. The monitor features a flat screen, 178° viewing angles, 0.155 mm pixel pitch, built-in speakers and an integrated USB hub. VESA mounting is supported and the casing is white.

Advantages

The IPS panel delivers wide viewing angles and accurate colours suitable for office tasks and content review. Native 4K resolution gives increased workspace and sharp detail for text and images. Built-in speakers and USB hub reduce the need for extra peripherals, while VESA compatibility allows flexible mounting. Energy ratings and power consumption values are provided for both SDR and HDR usage.

Suitable for

  • Office productivity and multi-window workflows
  • Content creation and photo/video review
  • Multimedia and streaming
  • Workstation setups with VESA mounting

Key specifications

  • Display diagonal: 27" (68.6 cm)
  • Resolution: 3840 × 2160 (4K Ultra HD), 16:9
  • Panel type: IPS LCD
  • Response time: 5 ms
  • Brightness (typical): 350 cd/m²
  • Contrast ratio (typical): 1000:1
  • Pixel pitch: 0.155 × 0.155 mm
  • Built-in speakers: Yes
  • Built-in USB hub: Yes
  • VESA mounting: Yes
  • Colour: White
  • Energy class (SDR/HDR): F / G
  • Energy consumption per 1000 h (SDR/HDR): 26 kWh / 38 kWh

How to use

Place the monitor on a stable surface or attach it to a VESA-compatible arm or bracket. Connect video from a compatible source using an appropriate cable (HDMI or DisplayPort depending on your source). Plug in power and, if required, connect peripherals to the built-in USB hub. Adjust display settings such as brightness, input selection and colour presets using the on-screen menu to match your working conditions.

Usage recommendations

For best results in colour-critical work, allow the monitor to warm up for 20–30 minutes, use a calibrated colour profile when possible and set ambient lighting to avoid strong reflections. When mounting, ensure the VESA arm supports the monitor weight and follow the manufacturer’s installation instructions.

Specifications

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.
27 "
Display resolution:
3840 x 2160
HD type:
4K Ultra HD
Panel type:
IPS
Display technology:
LCD
Pixel pitch:
0.155 x 0.155
Response time:
5 ms
Contrast ratio (typical):
1000:1
Display brightness (typical):
350 cd/m²
Screen shape:
Flat
Built-in USB hub:
Yes
VESA mounting:
Yes
Built-in speaker(s):
Yes
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
26 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
38 kWh
Product colour:
White
All features

Display

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.
27 "
Display technology:
LCD
HD type:
4K Ultra HD
Panel type:
IPS
Display resolution:
3840 x 2160
Pixel pitch:
0.155 x 0.155
Response time:
5 ms
Contrast ratio (typical):
1000:1
Display brightness (typical):
350 cd/m²
Viewing angle, vertical:
178 °
Viewing angle, horizontal:
178 °
Display diagonal (metric):
68.4 cm
Native aspect ratio:
16:9
Colour gamut:
90 %
Display number of colours:
1.07 billion colours
Anti-glare screen:
Yes
Colour depth:
10 bit
High Dynamic Range (HDR) supported:
Yes
High Dynamic Range (HDR) technology:
DisplayHDR 1000
Surface hardness:
3H
DCI-P3 coverage:
86 %
Colour gamut standard:
DCI-P3

Design

Screen shape:
Flat
Product colour:
White
Panel mounting interface:
100 x 100
Market positioning:
Smart

Ports & interfaces

HDMI ports quantity:
2
Built-in USB hub:
Yes
USB upstream port type:
USB Type-C
Number of upstream ports:
1
HDMI version:
2.0
HDMI:
Yes
USB Power Delivery (USB PD):
Yes
USB Power Delivery up to:
65 W
Number of downstream ports:
2

Ergonomics

Wall mountable:
Yes
Tilt adjustment:
Yes
VESA mounting:
Yes

Audio

Built-in speaker(s):
Yes

Performance

Operating system installed:
webOS
Smart modes:
Energy saving

Multimedia

RMS rated power:
5 W
Number of speakers:
2

Other features

Bluetooth:
Yes
Maximum refresh rate:
60 Hz
Weight (without stand):
4550 g
Height (without stand):
372.6 mm
Depth (without stand):
45.6 mm

Power

Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
26 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
38 kWh
Power consumption (typical): Power consumption in switched-on state expressed in W.
26 W
Power consumption (standby):
0.5 W
Power consumption (max):
29.4 W
AC input frequency:
50/60
AC input voltage:
100 - 240

Weight & dimensions

Weight (with stand):
5850 g
Width (with stand):
613.2 mm
Height (with stand):
452 mm
Depth (with stand):
209.9 mm
Width (without stand):
613.2 mm

Packaging content

Cables included:
HDMI, Power
Stand included:
Yes
Power adapter included:
Yes

Packaging data

Package weight:
8050 g
Package depth:
435 mm
Package height:
130 mm
Package width:
768 mm

Description

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Stock data
Warehouse Stock Delivery to the store Store Price
EU57 7 08.07.2026 290.99 € Best price
EU2 3 30.06.2026 Best delivery 306.49 €
WH357 25 15.07.2026 314.49 €
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Available only for legal entities
Warehouse Stock Delivery to the store Store Price
WH109 7 23.07.2026 320.49 €
290.99 €
Stock: 7
Delivery Date: 08.07.2026
Warehouse: EU57
306.49 €
Stock: 3
Delivery Date: 30.06.2026 Best delivery
Warehouse: EU2
314.49 €
Stock: 25
Delivery Date: 15.07.2026
Warehouse: WH357
315.99 €
Stock: 10
Delivery Date: 09.07.2026
Warehouse: WH155
317.99 €
Stock: 13
Delivery Date: 09.07.2026
Warehouse: EU86
Available only for legal entities
320.49 €
Stock: 7
Delivery Date: 23.07.2026
Warehouse: WH109

Energy label

Energy label
27U731SA-W.AEU
Model

Device manufacturer code

LG
Manufacturer

Device manufacturer

27 "
Display diagonal

iagonal of the visible part of the screen expressed in centimeters and inches.

F
Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

G
Energy efficiency class (HDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

26 kWh
Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

38 kWh
Energy consumption (HDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Customer reviews

Customer questions

FAQ

How much does the LG 27U731SA-W 27" 4K IPS monitor cost, and is it available for purchase?

The price is 290.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 65 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 08.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

Can LG 27U731SA-W 27" 4K IPS monitor be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the LG 27U731SA-W 27" 4K IPS monitor online, and the application process is as simple as possible:
  • Select the product on the website and add it to your cart;
  • When placing your order, choose the payment method “Installments”;
  • Fill in the required details for the lending partner;
  • Receive a decision within a few minutes.
For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display resolution, hd type, panel type, display technology, pixel pitch, response time, contrast ratio (typical), display brightness (typical), screen shape, built-in usb hub, vesa mounting, built-in speaker(s), energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for LG 27U731SA-W 27" 4K IPS monitor?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.
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