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header-product TV LG UHD 50UR78006LK 50" 4K Ultra HD LED 3840 x 2160
713.49 €

TV LG UHD 50UR78006LK 50" 4K Ultra HD LED 3840 x 2160

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TV LG UHD 50UR78006LK 50" 4K Ultra HD LED 3840 x 2160

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TV LG UHD 50UR78006LK 50" 4K Ultra HD LED 3840 x 2160

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Usual Price: 789.99 €
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The discount is valid from 29.05.2026 to 28.06.2026

Short description

The LG UHD 50UR78006LK is a 50-inch 4K Ultra HD Smart TV featuring a stunning 3840 x 2160 pixel resolution. With LED display technology and Direct-LED backlighting, it delivers vibrant colors and sharp images. Enjoy seamless connectivity with built-in Wi-Fi and Ethernet LAN. The native aspect ratio of 16:9 ensures an immersive viewing experience, making it perfect for movies and gaming.
Available for order: 58 pcs.
Warranty: 2 Years
SKU: 8850429
delivery
to the Customer Service Center at Kengaraga 2b, Riga
09.07.2026 {{selectedOffer.officeDeliveryString}}
free
Customer service center
2b. Kengaraga str., Riga, Latvia, LV-1063
09.07.2026 {{selectedOffer.officeDeliveryString}}
free
Courier Delivery Please note that in case of a large parcel additional delivery costs may apply!
14.07.2026 {{selectedOffer.courierDeliveryString}}
From 11.40 € (Weight: 14.16 kg)
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3 mth. х 237.83 €

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All payment Methods:
Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities
36 months installment: from 19.82 euros per month
Leasing for legal entities: from 24.83 euros per month
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Product information

Description

The LG UHD 50UR78006LK is a 50" 4K Ultra HD LED TV with a 3840 x 2160 native resolution and Direct-LED backlighting. Powered by the α5 AI Processor 4K Gen5 and running webOS, this smart television supports HDR10 Pro for enhanced brightness and colour detail, built-in Wi‑Fi and Ethernet LAN for networked streaming, and multiple connectivity options for soundbars and external devices. Its 16:9 aspect ratio and a large 127 cm diagonal screen deliver an immersive viewing experience for movies, series and games while preserving a slim black design suited to modern interiors.

Advantages

The α5 AI Processor 4K Gen5 provides hardware-level upscaling and image processing to improve clarity for non-4K sources while HDR10 Pro adjusts brightness to reveal finer details in highlights and shadows. webOS offers a personalised home experience with My Profile and Quick Card features, making app access and content recommendations straightforward. Integrated Wi‑Fi, AirPlay and HomeKit compatibility, plus on-screen soundbar controls, simplify connectivity and system integration. Energy consumption figures are indicated for both SDR and HDR viewing modes to help estimate running costs.

Suitable for

  • Watching 4K movies and streaming services in the living room or bedroom
  • Console and PC gaming with Game Optimizer and low-latency settings
  • Everyday TV viewing and broadcast content upscaled to 4K
  • Integrating with smart home ecosystems via AirPlay, HomeKit and Matter

Key specifications

  • Screen size: 50" (127 cm) diagonal
  • Resolution: 3840 x 2160 (4K Ultra HD)
  • Display technology: LED with Direct-LED backlighting
  • Processor: α5 AI Processor 4K Gen5
  • HDR support: HDR10 Pro
  • Operating system: webOS (with personalized Home, My Profile and Quick Card)
  • Connectivity: built-in Wi‑Fi and Ethernet LAN; supports AirPlay, HomeKit and Matter
  • Energy consumption (SDR): 62 kWh per 1000 h
  • Energy consumption (HDR): 99 kWh per 1000 h
  • Colour: Black

How to use

Place the television on a stable surface or mount it on a compatible wall bracket at eye level for optimal viewing. Use the setup wizard to connect the TV to your Wi‑Fi network or Ethernet and sign in to streaming services through webOS. Adjust picture and sound settings using the on-screen menus; enable HDR10 Pro for supported content and use the Game Optimizer for console play. Connect a soundbar via HDMI eARC or optical output and manage soundbar settings from the TV's audio menu.

Usage recommendations

For best picture quality, use 4K HDR sources where available and enable the HDR picture mode. Keep the TV firmware updated through webOS to access the latest performance and security improvements. To reduce energy consumption, use power-saving picture modes when appropriate and switch to SDR profile for extended non-HDR viewing. Position the screen to avoid direct sunlight and maintain a moderate viewing distance for comfortable long sessions.

Specifications

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.
50 "
Display diagonal (metric):
127 cm
HD type:
4K Ultra HD
Display technology:
LED
LED backlighting type:
Direct-LED
Display resolution:
3840 x 2160
Operating system installed:
webOS
Wi-Fi:
Yes
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
62 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
99 kWh
Product colour:
Black
All features

Display

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.
50 "
Display diagonal (metric):
127 cm
HD type:
4K Ultra HD
Display technology:
LED
LED backlighting type:
Direct-LED
Display resolution:
3840 x 2160
LED backlight:
Yes
Screen shape:
Flat
Screen format adjustments:
4:3, 16:9
Progressive scan:
Yes
Native refresh rate:
50 Hz
Native aspect ratio:
16:9

Smart TV

Smart TV:
Yes
Internet TV:
Yes
Operating system installed:
webOS
Operating system version:
webOS 23
Video on Demand (VOD) support:
Yes
Video apps:
Amazon Prime Video, Apple TV, DAZN, Disney+, NOW TV, Netflix, RaiPlay, Rakuten TV, YouTube
Music apps:
Spotify
Sports apps:
DAZN, Sports Alerts
Lifestyle apps:
Sedition Art
Apple AirPlay 2 support:
Yes
Smart modes:
Cinema, Filmmaker, Sports, Standard, Vivid

Ports & interfaces

HDMI version:
2.1
HDMI ports quantity:
3
USB 2.0 ports quantity:
1
Ethernet LAN (RJ-45) ports:
1
PC in (D-Sub):
No
AC (power) in:
Yes
Digital audio optical out:
1
Component video (YPbPr/YCbCr) in:
0
RF ports quantity:
2
Common interface (CI):
Yes
HDCP:
Yes
Common interface Plus (CI+):
Yes
Audio Return Channel (ARC):
Yes
RF connector type:
F, IEC
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:
2
Consumer Electronics Control (CEC):
SimpLink

Network

Wi-Fi:
Yes
Wi-Fi standards:
802.11a, 802.11b, 802.11g, Wi-Fi 4 (802.11n), Wi-Fi 5 (802.11ac)
Ethernet LAN:
Yes
Bluetooth:
Yes
Browsing:
Yes
Wi-Fi Direct:
No
Miracast:
Yes
Web browser:
Yes
Bluetooth Low Energy (BLE):
Yes
Bluetooth version:
5.0

Audio

Enhanced Audio Return Channel (eARC):
Yes
Audio decoders:
Dolby Atmos, Dolby Digital
RMS rated power:
20 W
Built-in subwoofer:
No
Wireless subwoofer:
No
Auto volume leveller:
Yes
Number of speakers:
2
Sound modes:
AI Sound
Multiroom:
No
Adaptive Sound Control (ASC):
Yes
Adaptive sound:
Yes
Object Tracking Sound+ (OTS+):
No

TV tuner

Auto channel search:
Yes
Number of tuners:
1 tuner(s)

Technical details

Picture-in-Picture:
No

Power

Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
F
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.
62 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.
99 kWh
Power consumption (standby):
0.5 W
AC input frequency:
50 - 60
AC input voltage:
100 - 240
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.
A to G
Energy saving mode:
Yes

Design

Product colour:
Black
Panel mounting interface:
200 x 200
On/off switch:
No
VESA mounting:
Yes
Rollable display:
No
Introduction year:
2023

Other features

Video compression formats:
H.265, HEVC, MPEG2, MPEG4, VP9
DVD player:
No
Voice control:
No
Mobile High-Definition Link (MHL):
No

Performance

Noise reduction:
Yes
Teletext:
2000 pages
Teletext standards:
Top-text
Subtitle formats supported:
DVB
Game mode:
Yes
Video upscaling:
Yes
Ambient light sensor:
Yes
Smartphone/tablet remote support:
Yes
USB recording:
No
High Dynamic Range (HDR) supported:
Yes
High Dynamic Range (HDR) technology:
Filmmaker Mode, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
Game features:
Auto Low Latency Mode (ALLM), Game Dashboard, Game Optimizer

Weight & dimensions

Stand width:
859 mm
Width (with stand):
1121 mm
Height (with stand):
716 mm
Depth (with stand):
230 mm
Weight (without stand):
11700 g
Height (without stand):
651 mm
Width (without stand):
1121 mm
Depth (without stand):
57.1 mm
Weight (with stand):
11800 g

Management features

On Screen Display (OSD):
Yes
Electronic Programme Guide (EPG):
Yes
Sleep timer:
Yes
On/Off timer:
Yes
Auto power off:
Yes
Firmware upgradeable:
Yes
Parental control:
Yes
ECO mode:
Yes
Hotel mode:
Yes
Works with Amazon Alexa:
Yes
Basic hotel mode:
Yes
Works with the Google Assistant:
No

Packaging data

Package weight:
14500 g
Package depth:
152 mm
Package height:
775 mm
Package width:
1215 mm
Package type:
Box

Packaging content

Desktop stand:
Yes
Subwoofer included:
Yes
E-manual:
Yes
Smart Remote included:
No
Soundbar included:
No

Features

Timeshift:
No
Teletext function:
Yes
Subtitles function:
Yes
4K Ultra HD upscaling:
Yes

File formats

Audio formats supported:
AAC, AC3, AC4, EAC3, HE-AAC, MP2, MP3, PCM, WMA, apt-X
Video formats supported:
VP9

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Energy label

Energy label
50UR78006LK.AEU
Model

Device manufacturer code

LG
Manufacturer

Device manufacturer

50 "
Display diagonal

iagonal of the visible part of the screen expressed in centimeters and inches.

F
Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

G
Energy efficiency class (HDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

62 kWh
Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

99 kWh
Energy consumption (HDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Customer reviews

Customer questions

FAQ

How much does the TV LG UHD 50UR78006LK cost, and is it available for purchase?

The price is 713.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 58 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 09.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

Can TV LG UHD 50UR78006LK be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the TV LG UHD 50UR78006LK online, and the application process is as simple as possible:
  • Select the product on the website and add it to your cart;
  • When placing your order, choose the payment method “Installments”;
  • Fill in the required details for the lending partner;
  • Receive a decision within a few minutes.
For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, display diagonal (metric), hd type, display technology, led backlighting type, display resolution, operating system installed, wi-fi, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for TV LG UHD 50UR78006LK?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.
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