LG 55UA731C 55-inch 4K UHD LCD TV

Name: TV Set|LG|55 "|4K Ultra HD|3840 55UA731C
Brand: LG
SKU: 12491299
Price: 301.99 EUR
Availability: InStock

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TV Set|LG|55 "|4K Ultra HD|3840 x 2160 pixels|Flat|16:9|LCD|55UA731C

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Short description

The LG 55UA731C is a 55-inch 4K UHD LCD television designed for high-quality home entertainment. Featuring a sharp 4K resolution, this model delivers detailed visuals and vibrant colors for an immersive viewing experience. It is suitable for various media content, including movies, gaming, and streaming services, providing reliable performance and clear picture quality for any living room or media setup.

Available at price 301.99 €: 100 pcs.

Total available for order: 202 pcs.

Warranty: 1 Year

SKU: 12491299

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Deliver the order:

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to the Customer Service Center at Kengaraga 2b, Riga

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Customer service center

2b. Kengaraga str., Riga, Latvia, LV-1063

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From 4.99 €

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3 mth. х 100.66 €

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Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment

36 months installment: from 8.39 euros per month

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Product information

Description

4K UHD, Vibrant Viewing in Ultra High Resolution
LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colors with four times more pixel accuracy than Full HD. LG’s powerful processor boosts the resolution to the original quality and 4K Super Upscaling enhances resolution, brightness, and clarity. Vibrant colors and brightness take the screen resolution to new heights. Jump into elevated image quality with sharper contrast by HDR10 Pro.

Get Total Connectivity from Your TV
Cast your apps directly onto your TV. See content from your iPhone or Android device on your LG TV screen effortlessly with Apple AirPlay and Chromecast built-in.

Easily Accessible to
Netflix Application
Experience a wide variety of video content from Netflix on UA731C. Enjoy the comfort of your room and a streaming service that offers a thousands of selections.

Slim Depth for a Sleek Look
With a slim design, the UA731C series integrates smoothly into the interiors, delivering a modern impression to guest.

Category Code	TVP
CnCode	85287240
Unit Box Height	0.82
Unit Box Length	1.38
Unit Box Width	0.12
Display diagonal	55 "
Display diagonal (metric)	139 cm
Display resolution	3840 x 2160 pixels
Display technology	LCD
HD type	4K Ultra HD
LED backlight	Yes
LED backlighting type	Direct-LED
Native aspect ratio	16:9
Native refresh rate	60 Hz
Screen shape	Flat
Apple AirPlay 2 support	Yes
Internet TV	Yes
Operating system installed	WebOS
Operating system version	25
Smart TV	Yes
Common interface (CI)	Yes
Digital audio optical out	1
HDMI ports quantity	3
PC in (D-Sub)	No
USB 2.0 ports quantity	2
Number of speakers	2
RMS rated power	20 W
Bluetooth	Yes
Ethernet LAN	Yes
Wi-Fi	Yes
Wi-Fi standards	802.11a/802.11b/802.11g/Wi-Fi 4 (802.11n)/Wi-Fi 5 (802.11ac)
Panel mounting interface	300 x 200 mm
Product colour	Black
Rollable display	No
Stand colour	Black
Stand type	Legs stand
VESA mounting	Yes
4K Ultra HD upscaling	Yes
High Dynamic Range (HDR) supported	Yes
High Dynamic Range (HDR) technology	High Dynamic Range 10 (HDR10)/High Dynamic Range 10 Pro (HDR10 Pro)
Picture processor	a7 Gen 8 AI Processor 4K
Analog signal format system	PAL/SECAM
Digital signal format system	DVB-C/DVB-S2/DVB-T2
Tuner type	Analog & digital
Hotel mode	Yes
AC input frequency	50/60 Hz
AC input voltage	100-240 V
Energy consumption (HDR) per 1000 hours	105 kWh
Energy consumption (SDR) per 1000 hours	77 kWh
Energy efficiency class (HDR)	G
Energy efficiency class (SDR)	F
Energy efficiency scale	A to G
Power consumption (standby)	0.5 W
Operating temperature (T-T)	0 - 40 °C
Depth (without stand)	67.9 mm
Desktop stand	Yes
Shipping Box Depth	138 cm
Shipping Box Height	82 cm
Shipping Box Weight	15.8000001907 kg
Shipping Box Width	12 cm
Data Sheet (Link)	https://eprel.ec.europa.eu/api/product/2387961/fiches?language=EN
Energy efficiency class	F
EPREL Registration Number	2387961
EPREL Version Number	1.001
Model name	55UA731C
Unit Calculated Volume	0.1358 cubm
Product Net Weight	14.5 kg
Unit Calculated Weight	15.8 kg

Specifications

Energy efficiency class: Rating of how efficiently a device uses energy, affecting power consumption and costs.: F

Instructions

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Description

Instructions

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Warehouse	Stock	Delivery to the store	Store Price
WH350	100	Wednesday Best delivery	301.99 € Best price
WH337	2	13.07.2026	363.99 €
EU58	100	21.07.2026	363.99 €

301.99 €

Stock: 100

Delivery Date: Wednesday Best delivery

Warehouse: WH350

363.99 €

Stock: 2

Delivery Date: 13.07.2026

Warehouse: WH337

363.99 €

Stock: 100

Delivery Date: 21.07.2026

Warehouse: EU58

Energy label

55UA731C

Model

Device manufacturer code

Manufacturer

Device manufacturer

Energy efficiency class

Rating of how efficiently a device uses energy, affecting power consumption and costs.

Customer reviews

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Customer questions

FAQ

How much does the LG 55UA731C 55-inch 4K UHD LCD TV cost, and is it available for purchase?

The price is 301.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 202 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on Wednesday at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

Can LG 55UA731C 55-inch 4K UHD LCD TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the LG 55UA731C 55-inch 4K UHD LCD TV online, and the application process is as simple as possible:

Select the product on the website and add it to your cart;
When placing your order, choose the payment method “Installments”;
Fill in the required details for the lending partner;
Receive a decision within a few minutes.

For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy efficiency class, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for LG 55UA731C 55-inch 4K UHD LCD TV?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

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TV Set|LG|55 "|4K Ultra HD|3840 x 2160 pixels|Flat|16:9|LCD|55UA731C

Short description

Product information

Description

Specifications

Instructions

Description

Instructions

Similar products

Product comparison

Energy label

Customer reviews

Customer questions

How much does the LG 55UA731C 55-inch 4K UHD LCD TV cost, and is it available for purchase?

If I order this product today, when will I receive my order?

What payment options are available?

Can LG 55UA731C 55-inch 4K UHD LCD TV be purchased with a lease?

Can this product be purchased for a company (with VAT)?

What is the warranty period?

Can the product be returned after purchase?

Where should I contact for warranty service?

How can I tell if this product suits my needs?

Where can I download the instructions for LG 55UA731C 55-inch 4K UHD LCD TV?