TV LG 55UR781C

Name: TV LG 55UR781C 55" 4K 55UR781C
Brand: LG
SKU: 10619932
Price: 500.99 EUR
Availability: InStock
Rating: 5 (1 reviews)

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TV LG 55UR781C 55" 4K Ultra HD LED 3840 x 2160

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Short description

The LG 55UR781C is a 55-inch 4K Ultra HD Smart TV featuring LED display technology with a resolution of 3840 x 2160 pixels. It offers Direct-LED backlighting and a brightness of 300 cd/m², ensuring vibrant visuals. With built-in Wi-Fi and Ethernet LAN connectivity, you can easily stream your favorite content. The sleek black design complements any room decor, making it a stylish addition to your home entertainment setup.

Available for order: 2 pcs.

Warranty: 2 Years

SKU: 10619932

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From 13.74 € (Weight: 17.50 kg)

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36 months installment: from 13.92 euros per month

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Product information

Description

The LG 55UR781C is a 55" 4K Ultra HD LED TV with a 3840 x 2160 resolution and Direct-LED backlighting. The screen delivers four times the pixel clarity of Full HD for detailed, natural-looking images, and a slim black panel with narrow bezel integrates cleanly into home interiors. Built-in Wi‑Fi and Ethernet LAN enable smart streaming and connected features.

Advantages

This LG UHD TV provides ultra high resolution images with vivid colour reproduction and a 300 cd/m² brightness level for clear picture performance. The Direct-LED backlight supports consistent illumination across the panel. Gaming-oriented features such as HGiG compatibility and a Game Optimizer menu simplify HDR game rendering and let you access relevant game settings quickly. Energy efficiency ratings and estimated energy consumption are listed for SDR and HDR usage.

Suitable for

Home cinema and TV viewing in living rooms or bedrooms
Streaming internet content via built‑in Wi‑Fi or Ethernet
Console and HDR gaming with game-optimized picture settings

Key specifications

Display diagonal: 55"
Resolution: 3840 x 2160 (4K Ultra HD)
Display technology: LED with Direct-LED backlighting
Brightness: 300 cd/m²
Connectivity: Built-in Wi‑Fi, Ethernet LAN
Energy class: G (SDR: G, HDR: G)
Energy consumption: 81 kWh/1000 h (SDR), 121 kWh/1000 h (HDR)
Colour: Black

How to use

Place the TV on a stable stand or mount it on a compatible wall bracket following the manufacturer’s mounting instructions. Connect power and attach any external devices via HDMI, optical or network connections as required. Use the built‑in Wi‑Fi or Ethernet to set up network access, sign in to smart services, and update the TV software when prompted. Access the Game Optimizer from the picture or gaming menu to select game genre settings and adjust HDR options for optimal gameplay.

Usage recommendations

For best picture quality, position the TV to avoid direct sunlight on the screen, set the appropriate picture mode for the content type (e.g., Movie or Game), and ensure the TV firmware is kept up to date. When gaming with HDR content, enable HGiG-compatible settings for accurate HDR rendering.

The product description was generated using AI technologies based on the customer's request. Inaccuracies may occur.

Specifications

Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 81 kWh
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:: 0
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.: Yes
Screen shape:: Flat
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display technology: The technology used in the display e.g. plasma, LED.: LED
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 55 "
Product colour: The colour e.g. red, blue, green, black, white.: Black

All features

Packaging content

Remote control included: Component of an electronics device, most commonly a television set, DVD player and home theater systems originally used for operating the device wirelessly from a short line-of-sight distance.: Yes
Cables included:: AC

Packaging data

Package height: The distance from the top to the bottom of the packaging.: 810 mm
Package depth: The distance from the front to the back of the packaging.: 162 mm
Package width: The distance from one side of the packaging to the other.: 1360 mm
Package weight: Weight of the packaged product.: 18900 g

Weight & dimensions

Stand depth:: 230 mm
Stand width:: 948 mm
Width (with stand):: 1235 mm
Height (with stand):: 780 mm
Depth (with stand):: 230 mm
Weight (with stand):: 14100 g
Weight (without stand):: 14000 g
Height (without stand):: 715 mm
Depth (without stand):: 57.5 mm
Width (without stand):: 1235 mm

Power

Energy efficiency class: Rating of how efficiently a device uses energy, affecting power consumption and costs.: G
AC input frequency:: 50/60
AC input voltage: The voltage of the AC electricity that is inputted into the product.: 100 - 240
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 121 kWh
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 81 kWh
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.: A to G
Power consumption (standby): The amount of electricity that is consumed when the product is on standby.: 0.5 W
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G

Ports & interfaces

RF ports quantity: The number of sockets (ports) for RF (radio frequency) connections.: 1
HDMI version:: 2.1
HDMI ports quantity: The number of sockets (ports) for HDMI connections. HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed/uncompressed digital audio data from a HDMI-compliant device ("the source device") to a compatible computer monitor, video projector, digital television, or digital audio device. HDMI is a digital replacement for existing analog video standards.: 3
USB 2.0 ports quantity: Number of USB 2.0 ports (connecting interfaces) in the device. USB 2.0 was released in April 2000 (now called "Hi-Speed"), adding higher maximum signaling rate of 480 Mbit/s (effective throughput up to 35 MB/s or 280 Mbit/s), USB 2.0 ports are usually black.: 2
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:: 0
Ethernet LAN (RJ-45) ports: Number of Ethernet LAN (RJ-45) ports (connecting interfaces) in the device. Ethernet LAN (RJ-45) ports allow a computer to connect to the ethernet.: 1

Performance

4K Ultra HD upscaling:: Yes
Game features:: Game Optimizer, HGiG, Auto Low Latency Mode (ALLM)
Processor cores: The number of central processing units ('cores') in a processor. Some processors have 1 core, others have 2 (e.g. Intel Core Duo) or more (e.g. the Intel Xeon E7-2850 has 10 cores).: 4
Eco sensor:: Yes

Design

Introduction year:: 2023

Network

Wi-Fi standards: The type of wireless local area network (LAN). It can be ad-hoc, where units in a network communicate peer-to-peer, or Infrastructure, where units communicate with each other via an access point A LAN interconnects computers in a small area e.g. home, school or office.: Wi-Fi 5 (802.11ac)
Bluetooth version: The type of bluetooth technology in the product e.g. Bluetooth Smart (v4.0).: 5.0
Bluetooth: Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.: Yes
Wi-Fi: Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.: Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes

Audio

Sound modes:: AI Sound, Clear Voice Pro
RMS rated power: RMS (Root mean square) is a measure of the continuous power required by a device, in particular audio amplifiers and loudspeakers.: 20 W
Number of speakers: The quantity of speakers included in/with the product.: 2

Features

High Dynamic Range (HDR) supported:: Yes
High Dynamic Range (HDR) technology:: High Dynamic Range 10 (HDR10)
Panel mounting interface: The product can be used wih VESA mounting interfaces.: 300 x 300
VESA mounting:: Yes
Product colour: The colour e.g. red, blue, green, black, white.: Black

Smart TV

Smart TV: Smart TV features access to a large number of channels that offer TV programs, movies, and music without the need to connect a TV antenna or subscribe to a cable/satellite service. Some smart TVs provide web browsing, gaming, and access to compatible media content stored on computers.: Yes
Smart modes:: Filmmaker, Game, Sports, Standard, Vivid, Cinema
Internet TV: Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.: Yes

File formats

Audio formats supported: The audio formats which this device or software can read/use e.g. MP3, MP4.: AC4, EAC3, MP2, MP3, PCM, WMA, AC3, AAC HE, AAC

Display

Display brightness: Brightness is the amount of radiating light emitted from the screen. The brightness rating is measured in candellas per square meter, commonly known as 'nits'.: 300 cd/m²
Native refresh rate:: 50 Hz
Supported graphics resolutions: The graphic resolutions that can be displayed by the device. The graphic resolution describes the width and height dimensions of a display, such as a computer monitor, measured in pixels.: 3840 x 2160
Screen shape:: Flat
LED backlighting type: Backlighting is the illumination of a screen e.g. LCD (liquid crystal display). There are several types of backlighting with LEDs, e.g. full array, edge lit.: Direct-LED
LED backlight: A backlight is a form of illumination used in liquid crystal displays (LCDs). One type of backlight is made by LEDs, which can be either white or RGB (red green blue). White LEDs are used most often in notebooks and desktop screens, and in virtually all mobile LCD screens. RGB LEDs for backlighting are found in high-end color proofing displays such as HP DreamColor LP2480zx monitor or selected HP EliteBook notebooks, as well as newer consumer grade displays such as Dell's Studio series laptops which have an optional RGB LED display.: Yes
HD type: Type of supported High Definition (e.g. Full HD, 4K Ultra HD).: 4K Ultra HD
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display technology: The technology used in the display e.g. plasma, LED.: LED
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 55 "

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Instructions

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Description

Instructions

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Energy label

55UR781C

Model

Device manufacturer code

Manufacturer

Device manufacturer

81 kWh

Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

Yes

Ethernet LAN

An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.

Yes

Internet TV

Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.

3840 x 2160

Display resolution

The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.

LED

Display technology

The technology used in the display e.g. plasma, LED.

55 "

Display diagonal

Size of the display for this product, measured diagonally, usually in inches.

Black

Product colour

The colour e.g. red, blue, green, black, white.

Customer reviews

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Customer questions

FAQ

How much does the TV LG 55UR781C cost, and is it available for purchase?

The price is 500.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 2 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 18.08.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

Can TV LG 55UR781C be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the TV LG 55UR781C online, and the application process is as simple as possible:

Select the product on the website and add it to your cart;
When placing your order, choose the payment method “Installments”;
Fill in the required details for the lending partner;
Receive a decision within a few minutes.

For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy consumption (sdr) per 1000 hours, energy efficiency class (sdr), usb 3.2 gen 1 (3.1 gen 1) type-a ports quantity, ethernet lan, internet tv, screen shape, display resolution, display technology, display diagonal, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for TV LG 55UR781C?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

Show all questions

TV LG 55UR781C 55" 4K Ultra HD LED 3840 x 2160

Short description

Product information

Description

Advantages

Suitable for

Key specifications

How to use

Usage recommendations

Specifications

Packaging content

Packaging data

Weight & dimensions

Power

Ports & interfaces

Performance

Design

Network

Audio

Features

Smart TV

File formats

Display

Instructions

Description

Instructions

Similar products

Product comparison

Energy label

Customer reviews

Customer questions

How much does the TV LG 55UR781C cost, and is it available for purchase?

If I order this product today, when will I receive my order?

What payment options are available?

Can TV LG 55UR781C be purchased with a lease?

Can this product be purchased for a company (with VAT)?

What is the warranty period?

Can the product be returned after purchase?

Where should I contact for warranty service?

How can I tell if this product suits my needs?

Where can I download the instructions for TV LG 55UR781C?