TV LG 55UR781C

Name: TV LG 55UR781C 55" 4K 55UR781C
Brand: LG
SKU: 10619932
Price: 543.99 EUR
Availability: InStock
Rating: 5 (1 reviews)

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TV LG 55UR781C 55" 4K Ultra HD LED 3840 x 2160

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Short description

The LG 55UR781C is a 55-inch 4K Ultra HD Smart TV featuring LED display technology with a resolution of 3840 x 2160 pixels. It offers Direct-LED backlighting and a brightness of 300 cd/m², ensuring vibrant visuals. With built-in Wi-Fi and Ethernet LAN connectivity, you can easily stream your favorite content. The sleek black design complements any room decor, making it a stylish addition to your home entertainment setup.

Available at price 543.99 €: 2 pcs.

Total available for order: 6 pcs.

Warranty: 2 Years

SKU: 10619932

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2b. Kengaraga str., Riga, Latvia, LV-1063

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From 13.74 € (Weight: 17.50 kg)

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Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment

36 months installment: from 15.11 euros per month

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Product information

Description

The LG 55UR781C is a 55" 4K Ultra HD LED TV with a 3840 x 2160 resolution and Direct-LED backlighting. The screen delivers four times the pixel clarity of Full HD for detailed, natural-looking images, and a slim black panel with narrow bezel integrates cleanly into home interiors. Built-in Wi‑Fi and Ethernet LAN enable smart streaming and connected features.

Advantages

This LG UHD TV provides ultra high resolution images with vivid colour reproduction and a 300 cd/m² brightness level for clear picture performance. The Direct-LED backlight supports consistent illumination across the panel. Gaming-oriented features such as HGiG compatibility and a Game Optimizer menu simplify HDR game rendering and let you access relevant game settings quickly. Energy efficiency ratings and estimated energy consumption are listed for SDR and HDR usage.

Suitable for

Home cinema and TV viewing in living rooms or bedrooms
Streaming internet content via built‑in Wi‑Fi or Ethernet
Console and HDR gaming with game-optimized picture settings

Key specifications

Display diagonal: 55"
Resolution: 3840 x 2160 (4K Ultra HD)
Display technology: LED with Direct-LED backlighting
Brightness: 300 cd/m²
Connectivity: Built-in Wi‑Fi, Ethernet LAN
Energy class: G (SDR: G, HDR: G)
Energy consumption: 81 kWh/1000 h (SDR), 121 kWh/1000 h (HDR)
Colour: Black

How to use

Place the TV on a stable stand or mount it on a compatible wall bracket following the manufacturer’s mounting instructions. Connect power and attach any external devices via HDMI, optical or network connections as required. Use the built‑in Wi‑Fi or Ethernet to set up network access, sign in to smart services, and update the TV software when prompted. Access the Game Optimizer from the picture or gaming menu to select game genre settings and adjust HDR options for optimal gameplay.

Usage recommendations

For best picture quality, position the TV to avoid direct sunlight on the screen, set the appropriate picture mode for the content type (e.g., Movie or Game), and ensure the TV firmware is kept up to date. When gaming with HDR content, enable HGiG-compatible settings for accurate HDR rendering.

The product description was generated using AI technologies based on the customer's request. Inaccuracies may occur.

Specifications

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.: 55 "
HD type:: 4K Ultra HD
Display technology:: LED
LED backlighting type:: Direct-LED
Display resolution:: 3840 x 2160
Wi-Fi:: Yes
Energy efficiency class: Rating of how efficiently a device uses energy, affecting power consumption and costs.: G
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 81 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 121 kWh
Product colour:: Black

All features

Display

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.: 55 "
HD type:: 4K Ultra HD
Display technology:: LED
LED backlighting type:: Direct-LED
Display resolution:: 3840 x 2160
LED backlight:: Yes
Screen shape:: Flat
Display brightness:: 300 cd/m²
Supported graphics resolutions:: 3840 x 2160
Native refresh rate:: 50 Hz

Smart TV

Smart TV:: Yes
Internet TV:: Yes
Smart modes:: Vivid, Standard, Sports, Game, Filmmaker, Cinema

Ports & interfaces

HDMI version:: 2.1
HDMI ports quantity:: 3
USB 2.0 ports quantity:: 2
Ethernet LAN (RJ-45) ports:: 1
RF ports quantity:: 1
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:: 0

Network

Wi-Fi:: Yes
Wi-Fi standards:: Wi-Fi 5 (802.11ac)
Ethernet LAN:: Yes
Bluetooth:: Yes
Bluetooth version:: 5.0

Audio

RMS rated power:: 20 W
Number of speakers:: 2
Sound modes:: Clear Voice Pro, AI Sound

Power

Energy efficiency class: Rating of how efficiently a device uses energy, affecting power consumption and costs.: G
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 81 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 121 kWh
Power consumption (standby):: 0.5 W
AC input frequency:: 50/60
AC input voltage:: 100 - 240
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.: A to G

Design

Product colour:: Black
Panel mounting interface:: 300 x 300
VESA mounting:: Yes
Introduction year:: 2023

Other features

Stand depth:: 230 mm

Performance

Processor cores:: 4
High Dynamic Range (HDR) supported:: Yes
High Dynamic Range (HDR) technology:: High Dynamic Range 10 (HDR10)
Eco sensor:: Yes
Game features:: Auto Low Latency Mode (ALLM), Game Optimizer, HGiG

Weight & dimensions

Stand width:: 948 mm
Width (with stand):: 1235 mm
Height (with stand):: 780 mm
Depth (with stand):: 230 mm
Weight (without stand):: 14000 g
Height (without stand):: 715 mm
Width (without stand):: 1235 mm
Depth (without stand):: 57.5 mm
Weight (with stand):: 14100 g

Packaging data

Package weight:: 18900 g
Package depth:: 162 mm
Package height:: 810 mm
Package width:: 1360 mm

Packaging content

Remote control included:: Yes
Cables included:: AC

Features

4K Ultra HD upscaling:: Yes

File formats

Audio formats supported:: EAC3, AC4, AC3, MP2, AAC HE, AAC, WMA, PCM, MP3

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Instructions

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Description

Instructions

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lg-55UR781C-10619932.pdf

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Warehouse	Stock	Delivery to the store	Store Price
WH174	2	06.07.2026 Best delivery	543.99 €
WH357	2	10.07.2026	572.49 €

Available only for legal entities
Warehouse	Stock	Delivery to the store	Store Price
WH109	2	20.07.2026	703.49 €

543.99 €

Stock: 2

Delivery Date: 06.07.2026 Best delivery

Warehouse: WH174

572.49 €

Stock: 2

Delivery Date: 10.07.2026

Warehouse: WH357

Available only for legal entities

703.49 €

Stock: 2

Delivery Date: 20.07.2026

Warehouse: WH109

Energy label

55UR781C

Model

Device manufacturer code

Manufacturer

Device manufacturer

55 "

Display diagonal

iagonal of the visible part of the screen expressed in centimeters and inches.

Energy efficiency class

Rating of how efficiently a device uses energy, affecting power consumption and costs.

Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

Energy efficiency class (HDR)

81 kWh

Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

121 kWh

Energy consumption (HDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Customer reviews

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Customer questions

FAQ

How much does the TV LG 55UR781C cost, and is it available for purchase?

The price is 543.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 6 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 06.07.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

Can TV LG 55UR781C be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the TV LG 55UR781C online, and the application process is as simple as possible:

Select the product on the website and add it to your cart;
When placing your order, choose the payment method “Installments”;
Fill in the required details for the lending partner;
Receive a decision within a few minutes.

For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, hd type, display technology, led backlighting type, display resolution, wi-fi, energy efficiency class, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for TV LG 55UR781C?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

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