LG 65UA731C 65-inch 4K Ultra HD Smart TV

Name: LG 65UA731C 65-inch 4K Ultra 65UA731C
Brand: LG
SKU: 12544077
Price: 378.49 EUR
Availability: InStock

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LG 65UA731C 65-inch 4K Ultra HD Smart TV with webOS and Direct-LED

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Short description

The LG 65UA731C is a 65-inch 4K Ultra HD Smart TV featuring a flat LCD display with Direct-LED backlighting. It offers a resolution of 3840 x 2160 pixels and runs on the webOS platform. Equipped with Wi-Fi and Ethernet connectivity, it supports DVB-T2, DVB-C, and DVB-S2 digital signals. This black-finished television provides high-quality visuals for home entertainment and streaming applications.

Available at price 378.49 €: 50 pcs.

Total available for order: 52 pcs.

Warranty: 1 Year

SKU: 12544077

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2b. Kengaraga str., Riga, Latvia, LV-1063

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36 months installment: from 10.51 euros per month

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Product information

Description

The LG 65UA731C is a 65-inch 4K Ultra HD Smart TV designed to deliver a premium viewing experience through its high-resolution LCD panel and Direct-LED backlighting technology. This television combines a sleek, modern aesthetic with the intuitive webOS platform, providing seamless access to a wide range of streaming services and digital content. With its 3840 x 2160 pixel resolution, the display ensures sharp, detailed imagery, while integrated connectivity options like Wi-Fi and Ethernet allow for effortless integration into your home network.

Advantages

This model offers exceptional visual clarity by utilizing 4K Ultra HD resolution, which provides four times the detail of standard Full HD displays. The Direct-LED backlighting system ensures uniform brightness across the entire screen, contributing to a more immersive viewing experience. The inclusion of the webOS operating system simplifies navigation, allowing users to switch between applications and settings with ease. Furthermore, the slim design of the chassis ensures that the television complements any interior decor, while the support for multiple digital signal formats makes it highly versatile for various broadcast environments.

Suitable for

Streaming high-definition content from popular platforms like Netflix
Home entertainment setups requiring a large, high-resolution display
Users who prefer an intuitive and responsive smart TV interface
Viewing digital broadcast signals via DVB-T2, DVB-C, or DVB-S2

This television may not be the ideal choice for users seeking specialized gaming features such as extremely high refresh rates or advanced variable refresh rate technologies. Additionally, those looking for ultra-premium display technologies like OLED or Mini-LED for deeper black levels may find the standard LCD panel performance insufficient for their specific requirements.

Key specifications

Display diagonal: 65 inches (165.1 cm)
Resolution: 3840 x 2160 pixels (4K Ultra HD)
Display technology: LCD with Direct-LED backlighting
Operating system: webOS
Connectivity: Wi-Fi, Ethernet LAN
Digital signal support: DVB-T2, DVB-C, DVB-S2
Energy efficiency class: F (SDR), G (HDR)
Color: Black

To begin using your LG Smart TV, connect the device to a power outlet and follow the on-screen setup wizard to configure your language, network settings, and digital channel tuning. Once connected to the internet, you can log in to your preferred streaming accounts through the webOS interface. Ensure the TV is placed on a stable surface or mounted securely using a compatible VESA mount to prevent accidental tipping.

What to consider before purchase

Ensure you have sufficient space for a 65-inch display in your room.
Check if your existing furniture or wall mount supports the dimensions and weight of the unit.
Verify that your home internet connection is stable for optimal streaming performance.
Consider the ambient lighting in your room, as the screen is designed for standard indoor environments.

Usage recommendations: To maintain the best picture quality, keep the screen clean using a soft, dry microfiber cloth and avoid using harsh chemical cleaners. Regularly update the webOS software through the settings menu to ensure you have access to the latest features and security improvements.

Specifications

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.: 65 "
HD type:: 4K Ultra HD
Display technology:: LCD
LED backlighting type:: Direct-LED
Display resolution:: 3840 x 2160
Operating system installed:: WebOS
Wi-Fi:: Yes
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: F
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 102 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 135 kWh
Product colour:: Black

All features

Display

Display diagonal: iagonal of the visible part of the screen expressed in centimeters and inches.: 65 "
HD type:: 4K Ultra HD
Display technology:: LCD
LED backlighting type:: Direct-LED
Display resolution:: 3840 x 2160
LED backlight:: Yes
Screen shape:: Flat
Native refresh rate:: 60 Hz
Native aspect ratio:: 16:9

Smart TV

Smart TV:: Yes
Internet TV:: Yes
Operating system installed:: WebOS
Operating system version:: 25
Apple AirPlay 2 support:: Yes

Ports & interfaces

HDMI ports quantity:: 3
USB 2.0 ports quantity:: 2
PC in (D-Sub):: No
Digital audio optical out:: 1
Common interface (CI):: Yes
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:: 0

Network

Wi-Fi:: Yes
Wi-Fi standards:: 802.11b, 802.11a, 802.11g, Wi-Fi 4 (802.11n), Wi-Fi 5 (802.11ac)
Ethernet LAN:: Yes
Bluetooth:: Yes

Audio

RMS rated power:: 20 W
Number of speakers:: 2

TV tuner

Analog signal format system:: PAL, SECAM
Tuner type:: Analog & Digital
Digital signal format system:: DVB-S2, DVB-C, DVB-T2

Power

Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: F
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 102 kWh
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 135 kWh
Power consumption (standby):: 0.5 W
AC input frequency:: 50/60
AC input voltage:: 100-240
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.: A to G

Design

Product colour:: Black
Panel mounting interface:: 400 x 400
VESA mounting:: Yes
Rollable display:: No

Performance

High Dynamic Range (HDR) supported:: Yes
High Dynamic Range (HDR) technology:: High Dynamic Range 10 (HDR10), High Dynamic Range 10 Pro (HDR10 Pro)
Picture processor:: α7 Gen 8 AI Processor 4K

Weight & dimensions

Height (without stand):: 84 mm
Width (without stand):: 1455 mm
Depth (without stand):: 67.9 mm
Weight (with stand):: 11800 g

Management features

Hotel mode:: Yes

Operational conditions

Operating temperature (T-T):: 0 - 40

Packaging content

Desktop stand:: Yes

Features

4K Ultra HD upscaling:: Yes

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Instructions

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Description

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Warehouse	Stock	Delivery to the store	Store Price
WH350	50	Thursday Best delivery	New 378.49 € Best price
WH337	2	30.07.2026	460.49 €

New

378.49 €

Stock: 50

Delivery Date: Thursday Best delivery

Warehouse: WH350

460.49 €

Stock: 2

Delivery Date: 30.07.2026

Warehouse: WH337

Energy label

65UA731C

Model

Device manufacturer code

Manufacturer

Device manufacturer

65 "

Display diagonal

iagonal of the visible part of the screen expressed in centimeters and inches.

Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

Energy efficiency class (HDR)

102 kWh

Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

135 kWh

Energy consumption (HDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Customer reviews

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Customer questions

FAQ

How much does the LG 65UA731C 65-inch 4K Ultra HD Smart TV cost, and is it available for purchase?

The price is 378.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 52 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on Thursday at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment. All transactions are 100% secure and encrypted.

Can LG 65UA731C 65-inch 4K Ultra HD Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the LG 65UA731C 65-inch 4K Ultra HD Smart TV online, and the application process is as simple as possible:

Select the product on the website and add it to your cart;
When placing your order, choose the payment method “Installments”;
Fill in the required details for the lending partner;
Receive a decision within a few minutes.

For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: display diagonal, hd type, display technology, led backlighting type, display resolution, operating system installed, wi-fi, energy efficiency class (sdr), energy efficiency class (hdr), energy consumption (sdr) per 1000 hours, energy consumption (hdr) per 1000 hours, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for LG 65UA731C 65-inch 4K Ultra HD Smart TV?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

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LG 65UA731C 65-inch 4K Ultra HD Smart TV with webOS and Direct-LED

Short description

Product information

Description

Advantages

Suitable for

Key specifications

What to consider before purchase

Specifications

Display

Smart TV

Ports & interfaces

Network

Audio

TV tuner

Power

Design

Performance

Weight & dimensions

Management features

Operational conditions

Packaging content

Features

Instructions

Description

Instructions

Similar products

Product comparison

Energy label

Customer reviews

Customer questions

How much does the LG 65UA731C 65-inch 4K Ultra HD Smart TV cost, and is it available for purchase?

If I order this product today, when will I receive my order?

What payment options are available?

Can LG 65UA731C 65-inch 4K Ultra HD Smart TV be purchased with a lease?

Can this product be purchased for a company (with VAT)?

What is the warranty period?

Can the product be returned after purchase?

Where should I contact for warranty service?

How can I tell if this product suits my needs?

Where can I download the instructions for LG 65UA731C 65-inch 4K Ultra HD Smart TV?