LG OLED77B68LA 77-inch 4K Smart TV

Name: LG OLED77B68LA 77-inch 4K Ultra OLED77B68LA.AEUD
Brand: LG
SKU: 12579594
Price: 2404.49 EUR
Availability: InStock

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LG OLED77B68LA 77-inch 4K Ultra HD Smart TV OLED Display Flat Screen Wi-Fi Ethernet LAN Black

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Short description

LG OLED77B68LA 77-inch 4K Ultra HD Smart TV featuring an OLED flat screen display with a resolution of 3840 x 2160 pixels, 120Hz panel, and 16:9 aspect ratio. Includes built-in Wi-Fi, Ethernet LAN, digital signal format system DVB-T2, DVB-S2, DVB-C, and common interface support. Designed for immersive home entertainment with vibrant picture quality and smart connectivity features in a black finish.

Available at price 2,404.49 €: 8 pcs.

Total available for order: 20 pcs.

Warranty: 2 Years

SKU: 12579594

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From 53.99 € (Weight: 34.00 kg)

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36 months installment: from 66.79 euros per month

Leasing for legal entities: from 83.68 euros per month

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Product information

Description

The LG OLED77B68LA 77-inch 4K Ultra HD Smart TV delivers an immersive home entertainment experience utilizing advanced OLED display technology. Featuring a large 195.6 cm flat screen with self-lit pixels, this black television provides deep black levels, infinite contrast, and vibrant picture clarity at a 3840 x 2160 pixel resolution. Equipped with a 120Hz panel and smart connectivity options including built-in Wi-Fi and Ethernet LAN, it integrates seamlessly into modern living spaces while supporting various digital signal formats for versatile television viewing.

Advantages

The self-lit OLED display technology ensures precise light control for each individual pixel, resulting in true blacks and exceptional contrast ratios without light bleeding. The generous 77-inch screen diagonal creates a cinematic viewing environment directly in the living room, enhanced by crisp 4K Ultra HD resolution. Integrated smart functionalities and network connectivity allow straightforward access to online content, while the comprehensive digital tuner support accommodates cable, satellite, and terrestrial broadcasts effortlessly.

Suitable for

Watching movies and series in high-resolution 4K Ultra HD quality
Setting up a large-scale home cinema system
Accessing streaming services and online content via Smart TV features
Receiving terrestrial, cable, and satellite broadcasts through built-in tuners

This television may not be suitable for small rooms where a 77-inch display diagonal exceeds comfortable viewing distances. It might also not meet the specific preferences of users who require portable displays or those looking for a television primarily intended for compact desktop use.

Key specifications

77-inch flat OLED display
4K Ultra HD resolution of 3840 x 2160 pixels
120Hz panel refresh rate
Built-in Wi-Fi and Ethernet LAN connectivity
Digital signal format system including DVB-T2, DVB-S2, and DVB-C
Energy efficiency class E with 111 kWh consumption per 1000 hours
Black colour finish

How to use

Unpack the television carefully and place it on a stable, flat surface or mount it to a compatible wall bracket using the appropriate Vesa mounting dimensions. Connect the necessary power cables, antenna lines, or network cables via Wi-Fi or Ethernet LAN. Power on the device using the remote control and follow the on-screen configuration wizard to set up language, network connection, and digital channels for standard viewing.

What to consider before purchase

Available physical space and viewing distance for a 77-inch screen
Compatibility with existing home entertainment sound systems and external video sources
Network availability for utilizing Smart TV and streaming capabilities
Energy consumption specifications and corresponding efficiency class

Ensure the television is installed securely on a flat surface or a certified wall mount that supports the weight and size of a 77-inch display. Maintain proper ventilation around the unit and connect it to a stable power source following standard electrical safety guidelines.

Specifications

Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 111 kWh
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: E
Common interface (CI): Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.: Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes
Screen shape:: Flat
Display technology: The technology used in the display e.g. plasma, LED.: OLED
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 77 "
Product colour: The colour e.g. red, blue, green, black, white.: Black

All features

Packaging data

Package height: The distance from the top to the bottom of the packaging.: 1130 mm
Package depth: The distance from the front to the back of the packaging.: 200 mm
Package width: The distance from one side of the packaging to the other.: 1899 mm
Package weight: Weight of the packaged product.: 34000 g

Weight & dimensions

Width (with stand):: 1719 mm
Height (with stand):: 1057 mm
Depth (with stand):: 268 mm
Weight (with stand):: 23300 g
Weight (without stand):: 22900 g
Height (without stand):: 989 mm
Depth (without stand):: 50.9 mm
Width (without stand):: 1719 mm

Technical details

Remote control type:: MR26GA
Compliance certificates: Indicates which regulatory, safety, and environmental standards the product complies with, as verified by recognized authorities or certification bodies.: RoHS

Brand-specific features

LG technologies (AV/TV):: AI Super Upscaling 4K, AI Brightness Control, OLED Motion, WOW Orchestra, WOW Interface, AI Sound Pro, AI Magic Remote, Brightness Booster, ThinQ™, Dynamic Tone Mapping Pro

Packaging content

Smart Remote included:: Yes

Power

Energy saving mode: Device has energy saving operating mode.: Yes
AC input frequency:: 50/60
AC input voltage: The voltage of the AC electricity that is inputted into the product.: 100 - 240
Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 216 kWh
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 111 kWh
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.: A to G
Power consumption (standby): The amount of electricity that is consumed when the product is on standby.: 0.5 W
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: E

Management features

Works with Amazon Alexa:: Yes
Works with the Google Assistant: The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations: Yes
On Screen Display (OSD):: Yes
Electronic Programme Guide (EPG): An Electronic Programme Guide (EPG) allows device users to navigate scheduling information menus interactively, selecting and discovering programming by time, title, station, or genre using an input device such as a keypad, computer keyboard, or TV remote control. Its interactive menus are generated entirely within local receiving or display equipment using raw scheduling data sent by individual broadcast stations or centralized scheduling information providers. A typical IPG provides information covering the next 7 or 14 days.: Yes
On Screen Display (OSD) languages:: DEU, ENG
Number of OSD languages:: 38
Voice control:: Yes

Ports & interfaces

Headphone outputs: Number of sockets /ports where headphones are connected.: 1
HDMI version:: 2.1
Consumer Electronics Control (CEC):: SimpLink
HDMI ports quantity: The number of sockets (ports) for HDMI connections. HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed/uncompressed digital audio data from a HDMI-compliant device ("the source device") to a compatible computer monitor, video projector, digital television, or digital audio device. HDMI is a digital replacement for existing analog video standards.: 4
USB 2.0 ports quantity: Number of USB 2.0 ports (connecting interfaces) in the device. USB 2.0 was released in April 2000 (now called "Hi-Speed"), adding higher maximum signaling rate of 480 Mbit/s (effective throughput up to 35 MB/s or 280 Mbit/s), USB 2.0 ports are usually black.: 1
Common interface (CI): Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.: Yes
Digital audio optical out: The socket in the device for the digital audio output. The signal is carried via an optical cable with an TOSLINK connector.: 1
Ethernet LAN (RJ-45) ports: Number of Ethernet LAN (RJ-45) ports (connecting interfaces) in the device. Ethernet LAN (RJ-45) ports allow a computer to connect to the ethernet.: 1

Performance

USB recording:: Yes
Smartphone/tablet remote support: The product can be used to remotely manage a smartphone.: Yes
Multi View:: Yes
Game features:: Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), HGiG, Game Dashboard
AMD FreeSync type:: FreeSync Premium
NVIDIA G-SYNC type:: G-SYNC
AMD FreeSync: The product includes AMD Freesync Technology for the dynamic synchronization of the graphic card and the monitor in order to avoid screen tearing.: Yes
NVIDIA G-SYNC:: Yes
Picture processor:: α8 Gen 3 AI Processor 4K
Picture processing technology:: LG AI Picture
Backlight dimming technology:: Pixel Dimming
Game mode:: Yes

Design

Stand type:: Center stand
Introduction year:: 2026

Network

Wi-Fi standards: The type of wireless local area network (LAN). It can be ad-hoc, where units in a network communicate peer-to-peer, or Infrastructure, where units communicate with each other via an access point A LAN interconnects computers in a small area e.g. home, school or office.: Wi-Fi 6E (802.11ax), Wi-Fi 6 (802.11ax), Wi-Fi 5 (802.11ac), 802.11g, Wi-Fi 4 (802.11n), 802.11b, 802.11a
Bluetooth version: The type of bluetooth technology in the product e.g. Bluetooth Smart (v4.0).: 5.3
Bluetooth: Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.: Yes
Wi-Fi: Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.: Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes

Audio

Enhanced Audio Return Channel (eARC):: Yes
Speaker direction:: Down firing
Audio output channels: An audio output channel is an electric circuit which acts as a path for a signal produced by a device. A device may have several audio output channels.: 2.0
Audio decoders: Device or software capable of decoding a digital stream of audio e.g. internet radio.: Dolby Atmos
RMS rated power: RMS (Root mean square) is a measure of the continuous power required by a device, in particular audio amplifiers and loudspeakers.: 20 W

Features

Timeshift:: Yes
High Dynamic Range (HDR) supported:: Yes
High Dynamic Range (HDR) technology:: High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG), Dolby Vision
AI Upscale:: Yes
Panel mounting interface: The product can be used wih VESA mounting interfaces.: 300 x 200
VESA mounting:: Yes
Frameless design:: Yes
Product colour: The colour e.g. red, blue, green, black, white.: Black

Smart TV

Operating system installed: Type of operating system on a device e.g. IOS on Apple devices, Android for mobile devices.: WebOS
Operating system version: The version of the operating system used e.g. 4.1, 4.2 for Android.: 26
Smart TV: Smart TV features access to a large number of channels that offer TV programs, movies, and music without the need to connect a TV antenna or subscribe to a cable/satellite service. Some smart TVs provide web browsing, gaming, and access to compatible media content stored on computers.: Yes
Apple AirPlay 2 support:: Yes
Smart modes:: Filmmaker
Hybrid Broadcast Broadband TV (HbbTV):: Yes

Display

Display diagonal (metric): This is the size of the display screen, measured diagonally.: 195 cm
Display refresh rates supported:: 120 Hz, 165 Hz
Native refresh rate:: 120 Hz
Screen shape:: Flat
Display technology: The technology used in the display e.g. plasma, LED.: OLED
Native aspect ratio: The aspect ratio is the ratio of the width of an image to its height. The native aspect ratio is the one which the projector/display is particularly designed for. Images shown in native aspect ratio will utilize the entire resolution of the display and achieve maximum brightness. Images shown in other than native aspect ratio will always have less resolution and less brightness than images shown in native aspect ratio.: 16:9
HD type: Type of supported High Definition (e.g. Full HD, 4K Ultra HD).: 4K Ultra HD
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 77 "

TV tuner

Digital signal format system: The protocols supported for exchange of digital signal.: DVB-T2, DVB-S2, DVB-C

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Instructions

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Description

Instructions

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lg-OLED77B68LA.pdf

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The LG OLED77B68LA television is compared with several alternative LG OLED models. All featured devices deliver 4K Ultra HD resolution and Smart TV capabilities, but they differ in screen diagonal size, tuner configurations, motion handling technologies, and energy consumption. The LG OLED77B68LA stands out with its 120Hz panel and built-in triple tuner, making it an excellent choice for high-end home entertainment and gaming setups.

⚙️ The table below compares key specifications such as screen diagonal size, display resolution, tuner type, network connectivity features, and energy efficiency to clearly show the technical differences between the models.

Parameter	LG OLED77B68LA	LG OLED77G61LW	LG OLED77G67LW	LG OLED48C68LA	LG OLED evo AI OLED77C61LA	LG OLED evo AI OLED42C61LA	Practical significance
Screen diagonal	77 inches	77 inches	77 inches	48 inches	77 inches	42 inches	Large diagonals (77 inches) suit spacious living rooms and home theaters, whereas compact sizes (42 and 48 inches) fit smaller rooms conveniently.
Resolution	4K Ultra HD	3840 x 2160	3840 x 2160	3840 x 2160	3840 x 2160	3840 x 2160	All models deliver high image detail and sharpness regardless of physical screen size.
Display technology	OLED	OLED	OLED	OLED	OLED evo	OLED evo	OLED technology guarantees deep blacks and high contrast, with evo versions offering further brightness and response refinements.
Refresh rate	120 Hz	Not specified	Not specified	Not specified	Not specified	Not specified	A 120Hz panel provides maximum motion smoothness in fast-paced action scenes and gaming.
Tuner type	Triple tuner	Not specified	Not specified	DVB-T2, DVB-S2, DVB-C	Analog & Digital (DVB-T2, C, S2)	Analog & Digital (DVB-T2, C, S2)	Advanced digital tuner options allow direct television signal reception without needing external set-top boxes.
Network features	Smart TV	Wi-Fi, Ethernet LAN	Wi-Fi, Ethernet LAN	Wi-Fi, Ethernet LAN, CI	Wi-Fi, Ethernet LAN, CI	Wi-Fi, Ethernet LAN, CI, webOS	Smart connectivity options provide seamless access to online streaming applications and internet TV services.

◎ The table below evaluates usage scenarios and buyer needs to determine which product is best suited for specific real-world tasks.

Use case	Recommended product	Why
Movie watching and gaming on a large screen in a spacious living room	LG OLED77B68LA	The large 77-inch diagonal, 4K resolution, 120Hz panel, and triple tuner combine to create a comprehensive home theater and gaming system.
Aesthetic home integration in a large room with standard Smart TV needs	LG OLED77G61LW	This flat 77-inch screen model with internet TV support is targeted at classic home theater setups.
Streaming and modern entertainment on a large OLED display	LG OLED77G67LW	Offers a similar large-format experience with built-in Wi-Fi and Ethernet for reliable online content consumption.
Versatile entertainment in a medium-sized room	LG OLED48C68LA	The compact 48-inch diagonal pairs OLED picture quality with digital tuners for everyday broadcasting.
Modern gaming and content consumption with motion enhancement technology	LG OLED evo AI OLED77C61LA	Combines a large 77-inch screen with OLED Motion technology and versatile digital tuners.
Placement in a limited space, bedroom, or personal study	LG OLED evo AI OLED42C61LA	The compact 42-inch size and webOS platform make it convenient for smaller living spaces.

LG OLED77B68LA is best suited for buyers looking for a large-format 77-inch television equipped with a 120Hz panel and a triple tuner for immersive gaming and high-end movie viewing. If you require a smaller screen size for a compact room or advanced OLED evo technologies with AI enhancements, alternative LG models may be more appropriate.

Warehouse	Stock	Delivery to the store	Store Price
WH113	8	27.10.2026 Best delivery	2,404.49 € Best price
EU16	4	27.10.2026 Best delivery	2,513.99 €

Available only for legal entities
Warehouse	Stock	Delivery to the store	Store Price
WH109	8	10.11.2026	2,641.99 €

2,404.49 €

Stock: 8

Delivery Date: 27.10.2026 Best delivery

Warehouse: WH113

2,513.99 €

Stock: 4

Delivery Date: 27.10.2026 Best delivery

Warehouse: EU16

Available only for legal entities

2,641.99 €

Stock: 8

Delivery Date: 10.11.2026

Warehouse: WH109

Energy label

OLED77B68LA.AEUD

Model

Device manufacturer code

Manufacturer

Device manufacturer

111 kWh

Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

Yes

Common interface (CI)

Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.

Yes

Ethernet LAN

An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.

OLED

Display technology

The technology used in the display e.g. plasma, LED.

3840 x 2160

Display resolution

The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.

77 "

Display diagonal

Size of the display for this product, measured diagonally, usually in inches.

Black

Product colour

The colour e.g. red, blue, green, black, white.

Customer reviews

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Customer questions

FAQ

How much does the LG OLED77B68LA 77-inch 4K Smart TV cost, and is it available for purchase?

The price is 2,404.49 € (valid at the time of publication and already includes all taxes). The item is available for order — 20 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 27.10.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

Can LG OLED77B68LA 77-inch 4K Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the LG OLED77B68LA 77-inch 4K Smart TV online, and the application process is as simple as possible:

Select the product on the website and add it to your cart;
When placing your order, choose the payment method “Installments”;
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Receive a decision within a few minutes.

For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy consumption (sdr) per 1000 hours, energy efficiency class (sdr), common interface (ci), ethernet lan, screen shape, display technology, display resolution, display diagonal, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for LG OLED77B68LA 77-inch 4K Smart TV?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

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LG OLED77B68LA 77-inch 4K Ultra HD Smart TV OLED Display Flat Screen Wi-Fi Ethernet LAN Black

Short description

Product information

Description

Advantages

Suitable for

Key specifications

How to use

What to consider before purchase

Specifications

Packaging data

Weight & dimensions

Technical details

Brand-specific features

Packaging content

Power

Management features

Ports & interfaces

Performance

Design

Network

Audio

Features

Smart TV

Display

TV tuner

Instructions

Description

Instructions

Similar products

Product comparison

Energy label

Customer reviews

Customer questions

How much does the LG OLED77B68LA 77-inch 4K Smart TV cost, and is it available for purchase?

If I order this product today, when will I receive my order?

What payment options are available?

Can LG OLED77B68LA 77-inch 4K Smart TV be purchased with a lease?

Can this product be purchased for a company (with VAT)?

What is the warranty period?

Can the product be returned after purchase?

Where should I contact for warranty service?

How can I tell if this product suits my needs?

Where can I download the instructions for LG OLED77B68LA 77-inch 4K Smart TV?