LG OLED77C68LA 77-inch 4K Ultra HD Smart TV

Name: LG OLED77C68LA 77-inch 4K Ultra OLED77C68LA.AEU
Brand: LG
SKU: 12544221
Price: 2411.99 EUR
Availability: InStock

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Short description

LG OLED77C68LA 77-inch Smart TV featuring a flat 4K Ultra HD OLED display with 3840 x 2160 pixels resolution. Designed for immersive home entertainment, it includes built-in Wi-Fi, Ethernet LAN, and a digital signal format system supporting DVB-T2, DVB-S2, and DVB-C tuners. Finished in black, this television delivers exceptional picture quality and modern connectivity for your living room.

Available at price 2,411.99 €: 3 pcs.

Total available for order: 9 pcs.

Warranty: 2 Years

SKU: 12544221

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23.10.2026 {{selectedOffer.officeDeliveryString}}

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2b. Kengaraga str., Riga, Latvia, LV-1063

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From 53.99 € (Weight: 38.30 kg)

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Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities

36 months installment: from 67.00 euros per month

Leasing for legal entities: from 83.94 euros per month

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Product information

Description

The LG OLED77C68LA is a 77-inch Smart TV featuring a flat 4K Ultra HD OLED display with a resolution of 3840 x 2160 pixels. Designed for immersive home entertainment, this television delivers exceptional picture quality with deep blacks and vibrant colors thanks to its advanced OLED technology. Finished in an elegant black color, it integrates modern connectivity options including built-in Wi-Fi and Ethernet LAN, along with a digital signal format system supporting DVB-T2, DVB-S2, and DVB-C tuners.

Advantages

This LG 77-inch television offers a massive flat display area combined with self-lit OLED pixels that ensure infinite contrast and precise light control. The 4K Ultra HD resolution provides stunning clarity and detail for all your favorite content. Smart TV capabilities allow for convenient access to online streaming services and media applications, while the integrated digital tuners enable direct reception of terrestrial, cable, and satellite broadcasts without requiring an external set-top box. Built-in network connectivity ensures seamless integration into your home network.

Suitable for

Immersive home theater and movie watching
Streaming 4K Ultra HD content from online platforms
Watching cable, satellite, and terrestrial television broadcasts
Large living rooms and media spaces

When it may not be suitable

This television may not be ideal for very small rooms or spaces where a 77-inch screen size would overwhelm the viewing environment. Additionally, users who primarily watch older standard-definition content without internet connectivity may not fully utilize the advanced Smart TV and 4K display capabilities.

Key specifications

Display diagonal: 77 inches
Display technology: OLED
Screen shape: Flat
Display resolution: 3840 x 2160 pixels
HD type: 4K Ultra HD
Smart TV functionality: Yes
Digital signal format system: DVB-T2, DVB-S2, DVB-C
Connectivity: Wi-Fi, Ethernet LAN
Product colour: Black
Energy efficiency class (SDR): D
Energy consumption per 1000 hours: 87 kWh

How to use

Unpack the television and place it on a stable, flat surface or mount it securely to a compatible wall bracket. Connect the power cable to a standard electrical outlet. Attach your antenna, cable, or satellite feed to the appropriate tuner input, and connect your internet source via Ethernet LAN or Wi-Fi. Turn on the TV using the remote control and follow the on-screen setup wizard to configure your language, network settings, and channel scan.

What to consider before purchase

Ensure you have sufficient physical space to accommodate a 77-inch screen size
Check that your preferred streaming services and external devices are compatible with the TV inputs
Verify the availability of local digital broadcast signals for the built-in tuners

Usage recommendations

For the best viewing experience, position the television at eye level in a room with controlled ambient lighting to fully appreciate the contrast and clarity of the OLED display. Ensure adequate ventilation around the unit and use a surge protector to safeguard against electrical fluctuations.

Specifications

Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 87 kWh
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: D
Common interface (CI): Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.: Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes
Screen shape:: Flat
Display technology: The technology used in the display e.g. plasma, LED.: OLED
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 77 "
Tuner type: The type of radio tuner e.g. analog, digital.: Digital
Product colour: The colour e.g. red, blue, green, black, white.: Black

All features

Packaging data

Package height: The distance from the top to the bottom of the packaging.: 1130 mm
Package depth: The distance from the front to the back of the packaging.: 228 mm
Package width: The distance from one side of the packaging to the other.: 1879 mm
Package weight: Weight of the packaged product.: 38300 g

Weight & dimensions

Width (with stand):: 1711 mm
Height (with stand):: 1035 mm
Depth (with stand):: 267 mm
Weight (with stand):: 27000 g
Weight (without stand):: 23500 g
Height (without stand):: 982 mm
Depth (without stand):: 47 mm
Width (without stand):: 1711 mm

Packaging content

Desktop stand:: Yes

Power

Energy consumption (HDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 260 kWh
Energy consumption (SDR) per 1000 hours: Power consumption in switched-on state expressed in W.: 87 kWh
Energy efficiency scale: Range of energy efficiency levels classifying devices from most to least energy-efficient.: A to G
Energy efficiency class (HDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: G
Energy efficiency class (SDR): Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.: D

Management features

Works with the Google Assistant: The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations: Yes

Ports & interfaces

HDMI version:: 2.1
HDMI ports quantity: The number of sockets (ports) for HDMI connections. HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed/uncompressed digital audio data from a HDMI-compliant device ("the source device") to a compatible computer monitor, video projector, digital television, or digital audio device. HDMI is a digital replacement for existing analog video standards.: 4
USB 2.0 ports quantity: Number of USB 2.0 ports (connecting interfaces) in the device. USB 2.0 was released in April 2000 (now called "Hi-Speed"), adding higher maximum signaling rate of 480 Mbit/s (effective throughput up to 35 MB/s or 280 Mbit/s), USB 2.0 ports are usually black.: 2
Common interface (CI): Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.: Yes
Digital audio optical out: The socket in the device for the digital audio output. The signal is carried via an optical cable with an TOSLINK connector.: 1
Ethernet LAN (RJ-45) ports: Number of Ethernet LAN (RJ-45) ports (connecting interfaces) in the device. Ethernet LAN (RJ-45) ports allow a computer to connect to the ethernet.: 1

Performance

USB recording:: Yes
Game features:: Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR)
AMD FreeSync type:: FreeSync
AMD FreeSync: The product includes AMD Freesync Technology for the dynamic synchronization of the graphic card and the monitor in order to avoid screen tearing.: Yes
Game mode:: Yes

Network

Bluetooth: Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.: Yes
Wi-Fi: Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.: Yes
Ethernet LAN: An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.: Yes

Audio

Enhanced Audio Return Channel (eARC):: Yes
Audio output channels: An audio output channel is an electric circuit which acts as a path for a signal produced by a device. A device may have several audio output channels.: 2.0
Audio decoders: Device or software capable of decoding a digital stream of audio e.g. internet radio.: Dolby Atmos
RMS rated power: RMS (Root mean square) is a measure of the continuous power required by a device, in particular audio amplifiers and loudspeakers.: 20 W

Features

High Dynamic Range (HDR) supported:: Yes
High Dynamic Range (HDR) technology:: High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG), Dolby Vision
Panel mounting interface: The product can be used wih VESA mounting interfaces.: 300 x 200
VESA mounting:: Yes
Product colour: The colour e.g. red, blue, green, black, white.: Black

Smart TV

Operating system installed: Type of operating system on a device e.g. IOS on Apple devices, Android for mobile devices.: WebOS
Smart TV: Smart TV features access to a large number of channels that offer TV programs, movies, and music without the need to connect a TV antenna or subscribe to a cable/satellite service. Some smart TVs provide web browsing, gaming, and access to compatible media content stored on computers.: Yes
Apple AirPlay 2 support:: Yes
Hybrid Broadcast Broadband TV (HbbTV):: Yes

Display

Display diagonal (metric): This is the size of the display screen, measured diagonally.: 195 cm
Screen shape:: Flat
Display technology: The technology used in the display e.g. plasma, LED.: OLED
HD type: Type of supported High Definition (e.g. Full HD, 4K Ultra HD).: 4K Ultra HD
Display resolution: The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.: 3840 x 2160
Display diagonal: Size of the display for this product, measured diagonally, usually in inches.: 77 "

TV tuner

Digital signal format system: The protocols supported for exchange of digital signal.: DVB-C, DVB-S2, DVB-T2 HD, DVB-T2
Tuner type: The type of radio tuner e.g. analog, digital.: Digital

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Instructions

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mmo_142026857_1777892531_4194_2709583.pdf

lg-OLED77C68LA.AEU-12544221

Description

Instructions

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mmo_142026857_1777892531_4194_2709583.pdf

lg-OLED77C68LA.AEU-12544221

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Warehouse	Stock	Delivery to the store	Store Price
WH334	3	23.10.2026 Best delivery	2,411.99 € Best price
WH354	3	23.10.2026 Best delivery	3,191.99 €

Available only for legal entities
Warehouse	Stock	Delivery to the store	Store Price
WH109	3	06.11.2026	2,899.99 €

2,411.99 €

Stock: 3

Delivery Date: 23.10.2026 Best delivery

Warehouse: WH334

3,191.99 €

Stock: 3

Delivery Date: 23.10.2026 Best delivery

Warehouse: WH354

Available only for legal entities

2,899.99 €

Stock: 3

Delivery Date: 06.11.2026

Warehouse: WH109

Energy label

OLED77C68LA.AEU

Model

Device manufacturer code

Manufacturer

Device manufacturer

87 kWh

Energy consumption (SDR) per 1000 hours

Power consumption in switched-on state expressed in W.

Energy efficiency class (SDR)

Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A (the most energy efficient class), and ending with G (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

Yes

Common interface (CI)

Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.

Yes

Ethernet LAN

An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.

OLED

Display technology

The technology used in the display e.g. plasma, LED.

3840 x 2160

Display resolution

The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.

77 "

Display diagonal

Size of the display for this product, measured diagonally, usually in inches.

Digital

Tuner type

The type of radio tuner e.g. analog, digital.

Black

Product colour

The colour e.g. red, blue, green, black, white.

Customer reviews

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Customer questions

FAQ

How much does the LG OLED77C68LA 77-inch 4K Ultra HD Smart TV cost, and is it available for purchase?

The price is 2,411.99 € (valid at the time of publication and already includes all taxes). The item is available for order — 9 pcs. are in stock, and you can place your purchase right now with delivery across Latvia and Europe or choose pickup at the Riga collection point. We offer favorable purchase terms, including the option to split the payment into convenient monthly installments. Availability and price are updated in real time, so we recommend placing your order in advance.

If I order this product today, when will I receive my order?

If you place your order today, delivery will be as fast and convenient as possible. You will be able to pick up your order on 23.10.2026 at the Riga pickup point or choose delivery across Latvia and Europe. We carefully inspect every purchase and pack it securely for safe transportation.

What payment options are available?

AiO.lv offers several payment methods: Bank transfer, Bank cards on-line, Apple Pay, Google Pay, Installment, Leasing for legal entities. All transactions are 100% secure and encrypted.

Can LG OLED77C68LA 77-inch 4K Ultra HD Smart TV be purchased with a lease?

Yes, the purchase is available both on credit and with an interest-free installment plan. We work with leading banks and leasing companies in Latvia, allowing you to make your purchase on convenient terms — with a minimal down payment and a repayment period from 3 to 36 months. You can apply for credit or installments for the LG OLED77C68LA 77-inch 4K Ultra HD Smart TV online, and the application process is as simple as possible:

Select the product on the website and add it to your cart;
When placing your order, choose the payment method “Installments”;
Fill in the required details for the lending partner;
Receive a decision within a few minutes.

For more information about available payment options, interest-free installment terms, and credit conditions in Latvia, please visit the Payment page.

Can this product be purchased for a company (with VAT)?

Yes. AiO.lv works with legal entities in Latvia and across Europe. The product price already includes VAT. For certain product categories, as well as for companies from other EU countries with a valid VAT number, a 0% VAT rate may apply. We issue the invoice immediately after the order is placed, support electronic BIS invoices, and automatically generate all necessary accounting documents. You can complete the purchase for a company online — simply select the company profile and choose bank transfer as the payment method during checkout.

What is the warranty period?

All LG products come with an official 2 Years warranty. It covers all manufacturing defects and malfunctions that may occur during use. The warranty is valid at all authorized LG service centers and through AiO.lv

Can the product be returned after purchase?

Yes, you can return the product within 14 days of purchase if you bought it as a consumer (not a legal entity). Returns are possible without giving any reason — the main condition is that the product retains its original appearance and full set of accessories. We will make the process as simple and convenient as possible: just contact our customer support team, and we will help you arrange the return.

Where should I contact for warranty service?

For warranty-related questions you can contact the AiO.lv (SIA VSPRO) customer support team. We will assist with consultation, warranty claim processing, and coordination with certified service centers.

How can I tell if this product suits my needs?

When making a choice, we recommend paying attention to the key features: energy consumption (sdr) per 1000 hours, energy efficiency class (sdr), common interface (ci), ethernet lan, screen shape, display technology, display resolution, display diagonal, tuner type, product colour, compatibility with your devices or usage conditions, material quality, functionality, and warranty terms. These characteristics will help you determine how well the model meets your needs.

Where can I download the instructions for LG OLED77C68LA 77-inch 4K Ultra HD Smart TV?

You can download the instructions in PDF format from the “Instructions” section on the product description page. The file contains complete information about installation, setup, and usage.

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LG OLED77C68LA 77-inch 4K Ultra HD Smart TV Flat OLED Display Wi-Fi DVB-T2/S2/C Black

Short description

Product information

Description

Advantages

Suitable for

When it may not be suitable

Key specifications

How to use

What to consider before purchase

Usage recommendations

Specifications

Packaging data

Weight & dimensions

Packaging content

Power

Management features

Ports & interfaces

Performance

Network

Audio

Features

Smart TV

Display

TV tuner

Instructions

Description

Instructions

Similar products

Product comparison

Energy label

Customer reviews

Customer questions

How much does the LG OLED77C68LA 77-inch 4K Ultra HD Smart TV cost, and is it available for purchase?

If I order this product today, when will I receive my order?

What payment options are available?

Can LG OLED77C68LA 77-inch 4K Ultra HD Smart TV be purchased with a lease?

Can this product be purchased for a company (with VAT)?

What is the warranty period?

Can the product be returned after purchase?

Where should I contact for warranty service?

How can I tell if this product suits my needs?

Where can I download the instructions for LG OLED77C68LA 77-inch 4K Ultra HD Smart TV?